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Joel Brodie:一场由社交游戏引发的革命(解读NPD数据)

发布时间:2010-08-25 10:20:44 Tags:,,

据NPD Group的最新报导显示,美国大部分的社交游戏玩家为40岁左右的女性。这条令其他网站为之震惊的消息对Gamezebo来说却是老生常谈。

更有趣的发现是,在美国,有将近5600万群众承认玩过社交游戏(也即是5人中便有1人玩过社交游戏)。其中10%的玩家曾购买过游戏道具,而近84%的玩家则是通过Facebook网站进行社交游戏的。

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以下是来自于NPD Report的详细报导:

社交游戏玩家中有53%是平均年龄在43岁左右的女性玩家;而传统的视频游戏玩家则集中为年轻男性,年龄大约在18-30岁不等。作为Gamezebo的读者,我们都知道在过去的5年中休闲游戏在各种平台设备上都发展迅速。不同平台上,休闲游戏玩家男女比率均为50%比50%。该项数据与社交游戏的状况基本一致。我们是时候摒弃“所有游戏玩家都是年轻宅男”的传统观念了。不论是在过去的5年中,或者是在将来,这种观点都已经不再是现实。

为什么我会如此认为呢?好吧!根据另一个研究显示,35%的社交游戏玩家之前从未玩过其他游戏。当社交游戏越来越流行的时候,这个游戏市场才真正反映出游戏的整体规模(以前大量的人并没有接触游戏)。 在Gamasutra这类流行的游戏业网站上每天都在进行着激烈的争论。一些游戏开发者认为社交游戏的盛行正在扼杀视频游戏市场,因为社交游戏实在是太简单了。而事实上,这些游戏开发者是在抱怨另一个事实:他们(年轻男性)已经不再是主流游戏玩家了,取而代之的是他们的父母和兄弟姐妹。但这并不是社交游戏需要改变的地方。如果这些游戏开发商不希望像他们所热衷的游戏一样食古不化的话,他们的观念就需有所改变。

10%的社交游戏玩家曾购买不下一种虚拟商品。这个数据是巨大的,因为这将意味这一份庞大的收入。而当游戏公司设想着如果其他的90%都购买游戏道具的话,那将是如何庞大的一个市场啊!

83%的社交游戏玩家通过Facebook进行游戏。这意味着Facebook好比是供应整个社交游戏生态系统的血液,没有Facebook,社交游戏产业无法发展成今天如此规模。有许多公司尝试着开发自己的游戏发布途径,但Facebook83%的数据甚至超过了谷歌在美国搜索引擎上70%的主导地位。如今谷歌正尝试着构建自己的社交游戏网站,而Facebook则时常调整社交类应用程序的游戏规则,这些现象值得我们思考。在不断的抱怨声中,我们要认清某些事实:首先,Facebook并非想占有游戏;其次,没有Facebook,五分之一美国人口所热衷的社交游戏市场根本不可能存在。

According to a new report by the NPD Group, the majority of social gamers in the US are females over the age of 40. Apparently, this is shocking news on other web sites but it is old hat here at Gamezebo.

More interesting findings are that 56 million Americans admit to playing a social game (that’s 1 out of 5!), 10% have purchased an item, and 84% have played a social game on Facebook.

Here are the details are the details from the NPD Report:

?53% of all social gamers are women and the average age is 43 years old. The writer over at Mashable makes a big deal of this since the traditional video gamer is young and male, as you may very well know if you’ve had your head in the sand for the past 5 years, is a young male, ages 18 – 30. For readers here at Gamezebo, we all know that casual games have been the fastest growing market in the games business on every single device around the world for the past 5 years. The gender ratio of male to female gamers for casual games across all platforms is around 50 – 50% which is the exact same as social gamers in this study. It’s time to bury in the coffin the idea that all gamers are young, pimply, and male. It has not been the case for the past 5 years, and it will never be the case again in the future.

?Why can I say that? Well, also according to the study, 35% of social gamers have never played a game before in their life. As social games become more popular, the gaming market reflects the general population on the whole. There is a debate that goes on every day on popular game industry sites like Gamasutra where some game developers bemoan the fact that social games are killing the video games market because they are so simple (since a first person shooter, where you grab a gun and shoot in the air, is oh so very complex). What such game developers are really complaining about is that the typical gamer no longer looks like them (young and male) and more like their mom or dad, brother and sister. It is not social games that need to change, it is the game developers themselves, unless they want to be as obsolete as the games they like to play.

?10% of all social gamers have bought at least one virtual item. This is big because if 10% of all gamers are buying items, that’s a lot of money. It’s more huge when you think how big the market will be once game companies figure out how to get the other 90% of the market to buy an item!

?83% of all social gamers play through Facebook. This suggests something we all know. Facebook is the blood that pumps through the entire social game ecosystem, and without Facebook, the industry would not be where it is today. There are many companies trying to inch their way into social game distribution, but Facebook’s 83% number is higher than Google’s dominance of US search (70%).

Something to think about as Google tries to build its own social gaming network and as Facebook changes the rules of the game for social apps every couple of months. The fact is that for all the bemoaning that Facebook does not seem to get games, the fact is that without Facebook, the 1 out of 5 Americans playing social games number does not exist at all.(source:gamezebo)


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