4）据pocketgamer报道，澳大利亚开发商Halfbrick新游戏《Jetpack Joyride》在iOS发布仅一周就实现了35万次下载量，其首席营销官Phil Larsen日前称该游戏目前下载量已突破60万次，在18个国家的App Store跻身营收榜单前列。
5）休闲游戏公司PopCap Games在日前的纽约EA大会上宣布将于今年冬季推出新款iOS游戏《Popcorn Dragon》，但并未公布具体发布日期及定价情况。
6）华纳兄弟互动娱乐近日宣布面向iOS移动设备推出《Scribblenauts Remix》（游戏邦注：它是5th Cell开发的著名任天堂DS游戏《涂鸦冒险家》的重制版本），该版本由芝加哥开发商Iron Galaxy制作，玩法与原版游戏相同，要求玩家输入文字召唤出不同物品以完成一系列任务。
7）据pocketgamer报道，Android 2.3版本Gingerbread出炉将近一年才覆盖了39%的用户，但Windows Phone操作系统Mango仅有一周左右的时间就实现了30%的用户覆盖率。
从I’m a WP7!这款联接游戏玩家和开发者的应用所显示的数据来看，Windows Phone 7.5目前已经被该应用网络30%的用户所采纳，覆盖用户超过9.3万，比六天前的调查增加了10%。
不过从总体上看，Windows Phone 7.5之前的版本NoDo仍然占据主流，覆盖了51%的WP7用户。
1）27 per cent of tablet owners use their device on the toilet
by Zen Terrelonge
Don’t forget to swipe.
Media communications agency UM London has produced a report on the behaviour of the UK’s tablet users.
The report reveals the addictiveness of these devices, with over a quarter of owners taking them to the smallest room in the house, while more than a third saying their tablet computer has changed their lives.
Meanwhile, 43 per cent find tablets addictive, and more than 60 per cent of tablet owners use their device daily.
Overall, the report claims that 18 per cent of UK consumers now own a tablet or e-reader.
However, not everyone is desperate for some tablet action. Among the 82 per cent of the population that have yet to buy a tablet, 64 per cent have no intention to purchase one.
When asked why, 23 per cent said they were deterred by the price and 38 per cent don’t see any benefit to owning one.
Loraine Cordery at UM London, said: “For those who already own them, tablet computers and e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don’t own one of the benefits of the devices.”
If those with any doubts in their mind about the purpose of tablets, 41 per cent of owners consider them a toy, 55 per cent surf the web, and 43 per cent claim to have a better quality of life now.（source:mobile-ent）
2）Report: Nearly Half Of Tablet Owners Made Purchases on Their Devices Last Month
By Alicia Eler
In September 2011, a whopping 48% of tablet owners made a purchase on their tablet while 52% did not, according to a recent comScore whitepaper report called Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This is part of a growing trend in tablet usage, ignited by the launch of Apple’s iPad in January 2010.
Of those who did use their tablet to make a purchase, it’s notable that they fully used their tablets to do everything, from product and store research and price comparisons to the final transaction.
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From this chart, it appears as if the devoted tablet users are using their devices for all their shopping activities, whereas the less-frequent tablet users will casually use their devices for shopping.
The same held true for tablet users who perused coupons and daily deals on their devices.
This data isn’t very surprising considering Forrester’s prediction earlier this year that one-third of U.S. consumers will be tablet users by 2015. With Amazon’s release of the Kindle Fire tablet at the end of September, we can only predict tablet popularity continuing to grow.（source:readwriteweb）
3）Facebook Mobile Platform Has $2.55 Billion Ad Potential
by David Cohen
Mobile advertising in the U.S. will reach $2.55 billion in spending by 2014, up from $1.1 billion in 2011. That’s the kind of outlook that Facebook has in mind with the upgrade of its platform for handheld devices and applications.
That’s according to LeadBolt, which has its eyes on 4.85 billion people projected to use mobile phones by 2015.
The mobile advertising provider, citing figures from eMarketer, also estimates that:
28.9 million people (or 12 percent of the U.S. adult population) will have e-readers by 2012, up from 20.6 million in 2011;
By 2013, there will be 91.5 million mobile gamers and 35.6 million mobile coupon users;
LeadBolt also refrains that in today’s market:
Tablets represent 1.8 percent of Internet traffic;
More than 350 million active users currently access Facebook through mobile devices.
People who access Facebook on mobile devices are twice as active on the social network as those who don’t, and
Android is now the number one smartphone platform.
The outlook for the mobile sector was a driving force behind Facebook’s introduction of its mobile platform yesterday; the social network announced that Social Channels, previously available only to websites and apps on Facebook.com, will now allow mobile developers to use bookmarks, requests, and the newsfeed to help drive discovery and distribution of their apps.
Facebook also announced that developers can now tap into its Facebook Credits payment system and use it exclusively, ensuring a consistent experience no matter how the apps are accessed.（source:allfacebook）
4）Jetpack Joyride downloads jump past 600,000 mark on iOS
Halfbrick scores another successful franchise
by Keith Andrew
When a developer has been behind – in Halfbrick’s own words – one of the ‘biggest mobile games of all time’ in the form of Fruit Ninja, it’s inevitable any future releases will be measured against the same high watermark.
It took the Australian studio’s latest release Jetpack Joyride a week to hit 350,000 downloads on iOS, however, suggesting its status as yet another successful franchise for Halfbrick wasn’t in doubt.
Now, CMO Phil Larsen has revealed total downloads have now passed the 600,000 mark, with the game taking top grossing spot on the App Store in 18 different countries in the process.
“To give a quick update, the downloads for Jetpack Joyride are now over 600,000,” Larsen told us in an interview.
“We are very happy with that for a number of reasons. It is another successful IP for Halfbrick, and a very profitable game. What’s more, it tells us something about the market, about monetisation, and about the value of a quality game.”
Larsen said the studio was aware of just how big a game Fruit Ninja was to follow up, but Halfbrick strives to learn something about the mobile business with every release it puts out.
“For example, Jetpack is our first game with IAP, and we’ve already learned so much about how that works and how to improve future developments,” he added.
“To top it off, Jetpack was designed from the ground up as a living, breathing beast to be adapted, changed, updated and improved. The core gameplay and polished content is so strong that we’re only able to move up from here.
“It doesn’t have the runaway universal accessibility that Fruit Ninja had, but everything is still working for us and going guns blazing.”（source:pocketgamer）
5）PopCap to set fire to iPhone, iPad this winter with Popcorn Dragon
by Joe Osborne
Look, PopCap, first you give us a lust for diamonds, and now you’re just making us downright hungry. Bejeweled Blitz maker PopCap Games just announced Popcorn Dragon during an EA event in New York City. The game will have players shoot fireballs at flying popcorn kernels by touching the screen, and that adorable dragon will try to eat it all, according to Joystiq.
Popcorn Dragon has no specific release release date nor were any other platforms mentioned during the game’s reveal. Adding to the mystery, PopCap has yet to reveal a price, though we doubt it will stray far from the coveted $.99 price point. Actually, the EA-owned studio has become quite the fan of microtransactions as of late, so “free” is certainly a possibility.
But back to the game: It looks as if players will feed their miniature dragon across several movie scenes, earning stars and bumping up the infamous score multiplier for quick, accurate fireball shots. Players will be able to buy upgrades with “Tickets,” reinforcing the assumption that microtransactions will be a major component to Popcorn. Well, that and growing that cute little whelp’s tail. Now, where in the world is the Pop Secret?（source:games）
6）Scribblenauts Remix Released For iOS Devices
by Mike Rose
Warner Bros. Interactive today launched a version of 5th Cell’s popular Nintendo DS title Scribblenauts for iOS devices.
Scribblenauts Remix, developed by Chicago-based Iron Galaxy, features the same style of gameplay as the original release, with players entering words to conjure up any item they need to complete a series of tasks.
The iOS version, designed especially for iOS 5, offers a whole new set of levels, along with a variety of levels found in both the original Scribblenauts game and its sequel Super Scribblenauts.
The game makes use of iCloud, allowing players to save progress on one device and then continue play on any other iOS device, with save data transferred automatically.
Samantha Ryan, SVP of production and development at Warner Bros, said, “Scribblenauts Remix is the perfect game for iPad, iPhone and iPod touch users, as it combines an innovative word game with a fun platformer, bringing words to life.”（source:gamasutra）
7）Two weeks on, and 30% of Windows Phone users are now running Mango
by Keith Andrew
It’s taken Android version 2.3, better known as Gingerbread, almost a year to penetrate 39 percent of the platform’s userbase.
The latest update to Windows Phone, however, has taken little over a week to tap up 30 percent of users.
That’s if stats released by social app …I’m a WP7! are anything to go by.
The app, which looks to link gamers and developers together around one central hub, claims Windows Phone 7.5 is running of 30 percent of its network, which covers more than 93,000.
That’s up from the 20 percent of its then 83,000 strong userbase it polled six days previously.
Not only is that good news for Microsoft, which is looking to have the whole transition done and dusted before the end of October, but it also suggests users are taking it upon themselves to push the upgrade through via a nifty Zune trick to aid Mango’s ascent.
7.5′s predecessor NoDo, however, naturally remains the biggest player, with 51 percent of all devices.（source:pocketgamer）