1）传媒综合广告公司UM London最近发布的报告显示，27%的英国用户将平板电脑带进洗手间，超过三分之一的受访者称平板电脑改变了自己的生活。

有43%受访者认为平板电脑很让人上瘾，超过60%用户每天都要使用平板电脑。

18%的英国用户拥有一部平板电脑或电子阅读器，但在剩下的82%非平板电脑用户中，有64%用户表示无意购买平板电脑，有23%受访者称价格因素是他们不买平板电脑的原因，38%受访者则认为平板电脑没有多大用处。

在那些已经拥有平板电脑的英国用户中，41%受访者认为平板电脑是玩具，55%通过平板电脑上网，43%称平板电脑让自己拥有更高的生活质量。

2）comScore最新报告指出，2011年9月份，48%的用户曾通过平板电脑消费产品，这些用户使用平板电脑搜索产品、商店，对比价格，以及完成交易。

有56%的用户在9月份至少通过平板电脑搜索过特定产品或商店，还有17%的用户几乎每天如此；有51%用户在同一时期至少有一次通过平板电脑对比产品和价格信息，还有17%用户几乎天天如此。

该报告还指出，这类平板电脑用户很喜欢参与优惠折扣活动，有49%用户在过去一个月中至少搜索过一次优惠信息，48%用户至少下载过一次折扣产品，46%用户至少兑换过一次优惠代码。

3）移动广告公司LeadBolt最新报告预测，2011年美国移动广告市场规模将达11亿美元，2014年将增长至25.5亿美元；2015年全球将有48.5亿人成为手机用户。

该公司引用eMarketer数据指出，2011年美国将有2060亿用户拥有电子阅读器，预计2012年这一数据将增长至2890万（约为12%的美国成人用户）；到2013年，将有9150万手机游戏玩家。

LeadBolt报告的其他数据包括：

*当前平板电脑占据1.8%的网络流量；

*现在通过移动设备访问Facebook的活跃用户超过3.5亿；

*通过移动设备访问Facebook的用户活跃指数比其他Facebook用户高两倍；

*Android已成为目前第一大智能手机平台。

4）据pocketgamer报道，澳大利亚开发商Halfbrick新游戏《Jetpack Joyride》在iOS发布仅一周就实现了35万次下载量，其首席营销官Phil Larsen日前称该游戏目前下载量已突破60万次，在18个国家的App Store跻身营收榜单前列。

他表示该游戏是Hafbrick的另一款盈利甚为可观的原创作品，也是公司首款采用IAP模式的游戏，他们已通过该游戏进一步了解到IAP盈利模式、高质量游戏的价值。

5）休闲游戏公司PopCap Games在日前的纽约EA大会上宣布将于今年冬季推出新款iOS游戏《Popcorn Dragon》，但并未公布具体发布日期及定价情况。

玩家需点触屏幕向空中飞舞的爆米花发射火球，以便游戏中的小龙吃到爆米花。游戏中有数个不同电影场景，玩家还可以购买“Tickets”加快晋级过程，由此可推测该游戏有可能采用IAP模式。

6）华纳兄弟互动娱乐近日宣布面向iOS移动设备推出《Scribblenauts Remix》（游戏邦注：它是5th Cell开发的著名任天堂DS游戏《涂鸦冒险家》的重制版本），该版本由芝加哥开发商Iron Galaxy制作，玩法与原版游戏相同，要求玩家输入文字召唤出不同物品以完成一系列任务。

这款游戏专门针对iOS 5操作系统而设计，提供了原版游戏及继集游戏《超级涂鸦冒险家》中的一系列关卡，利用了iCloud功能，支持玩家保存游戏进程，通过自动传输的存储数据，继续在其他设备上完成游戏。

7）据pocketgamer报道，Android 2.3版本Gingerbread出炉将近一年才覆盖了39%的用户，但Windows Phone操作系统Mango仅有一周左右的时间就实现了30%的用户覆盖率。

从I’m a WP7!这款联接游戏玩家和开发者的应用所显示的数据来看，Windows Phone 7.5目前已经被该应用网络30%的用户所采纳，覆盖用户超过9.3万，比六天前的调查增加了10%。

不过从总体上看，Windows Phone 7.5之前的版本NoDo仍然占据主流，覆盖了51%的WP7用户。

8）近日，国内首款HMTL5手游应用“最游戏”第二版发布，与5月底发布的1.0版本相比，“手机最游戏2.0”无论从功能、界面以及游戏内容上都有很大的不同和改善。

“手机最游戏2.0”将自身的社交功能与平台和渠道紧密结合。玩家可以使用微博、QQ等平台的账号直接登录，并邀请微博好友一起来体验游戏，通过游戏排行榜相互pk、与好友分享礼物和奖励；在内容上，“手机最游戏2.0”首批上线了20款HTML5休闲游戏，比1.0增加一倍。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版本的转载，如需转载请联系：游戏邦）

1）27 per cent of tablet owners use their device on the toilet

by Zen Terrelonge

Don’t forget to swipe.

Media communications agency UM London has produced a report on the behaviour of the UK’s tablet users.

The report reveals the addictiveness of these devices, with over a quarter of owners taking them to the smallest room in the house, while more than a third saying their tablet computer has changed their lives.

Meanwhile, 43 per cent find tablets addictive, and more than 60 per cent of tablet owners use their device daily.

Overall, the report claims that 18 per cent of UK consumers now own a tablet or e-reader.

However, not everyone is desperate for some tablet action. Among the 82 per cent of the population that have yet to buy a tablet, 64 per cent have no intention to purchase one.

When asked why, 23 per cent said they were deterred by the price and 38 per cent don’t see any benefit to owning one.

Loraine Cordery at UM London, said: “For those who already own them, tablet computers and e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don’t own one of the benefits of the devices.”

If those with any doubts in their mind about the purpose of tablets, 41 per cent of owners consider them a toy, 55 per cent surf the web, and 43 per cent claim to have a better quality of life now.（source:mobile-ent）

2）Report: Nearly Half Of Tablet Owners Made Purchases on Their Devices Last Month

By Alicia Eler

In September 2011, a whopping 48% of tablet owners made a purchase on their tablet while 52% did not, according to a recent comScore whitepaper report called Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This is part of a growing trend in tablet usage, ignited by the launch of Apple’s iPad in January 2010.

Of those who did use their tablet to make a purchase, it’s notable that they fully used their tablets to do everything, from product and store research and price comparisons to the final transaction.

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From this chart, it appears as if the devoted tablet users are using their devices for all their shopping activities, whereas the less-frequent tablet users will casually use their devices for shopping.

The same held true for tablet users who perused coupons and daily deals on their devices.

This data isn’t very surprising considering Forrester’s prediction earlier this year that one-third of U.S. consumers will be tablet users by 2015. With Amazon’s release of the Kindle Fire tablet at the end of September, we can only predict tablet popularity continuing to grow.（source:readwriteweb）

3）Facebook Mobile Platform Has $2.55 Billion Ad Potential

by David Cohen

Mobile advertising in the U.S. will reach $2.55 billion in spending by 2014, up from $1.1 billion in 2011. That’s the kind of outlook that Facebook has in mind with the upgrade of its platform for handheld devices and applications.

That’s according to LeadBolt, which has its eyes on 4.85 billion people projected to use mobile phones by 2015.

The mobile advertising provider, citing figures from eMarketer, also estimates that:

28.9 million people (or 12 percent of the U.S. adult population) will have e-readers by 2012, up from 20.6 million in 2011;

By 2013, there will be 91.5 million mobile gamers and 35.6 million mobile coupon users;

LeadBolt also refrains that in today’s market:

Tablets represent 1.8 percent of Internet traffic;

More than 350 million active users currently access Facebook through mobile devices.

People who access Facebook on mobile devices are twice as active on the social network as those who don’t, and

Android is now the number one smartphone platform.

The outlook for the mobile sector was a driving force behind Facebook’s introduction of its mobile platform yesterday; the social network announced that Social Channels, previously available only to websites and apps on Facebook.com, will now allow mobile developers to use bookmarks, requests, and the newsfeed to help drive discovery and distribution of their apps.

Facebook also announced that developers can now tap into its Facebook Credits payment system and use it exclusively, ensuring a consistent experience no matter how the apps are accessed.（source:allfacebook）

4）Jetpack Joyride downloads jump past 600,000 mark on iOS

Halfbrick scores another successful franchise

by Keith Andrew

When a developer has been behind – in Halfbrick’s own words – one of the ‘biggest mobile games of all time’ in the form of Fruit Ninja, it’s inevitable any future releases will be measured against the same high watermark.

It took the Australian studio’s latest release Jetpack Joyride a week to hit 350,000 downloads on iOS, however, suggesting its status as yet another successful franchise for Halfbrick wasn’t in doubt.

Now, CMO Phil Larsen has revealed total downloads have now passed the 600,000 mark, with the game taking top grossing spot on the App Store in 18 different countries in the process.

Jetpack joy

“To give a quick update, the downloads for Jetpack Joyride are now over 600,000,” Larsen told us in an interview.

“We are very happy with that for a number of reasons. It is another successful IP for Halfbrick, and a very profitable game. What’s more, it tells us something about the market, about monetisation, and about the value of a quality game.”

Larsen said the studio was aware of just how big a game Fruit Ninja was to follow up, but Halfbrick strives to learn something about the mobile business with every release it puts out.

“For example, Jetpack is our first game with IAP, and we’ve already learned so much about how that works and how to improve future developments,” he added.

“To top it off, Jetpack was designed from the ground up as a living, breathing beast to be adapted, changed, updated and improved. The core gameplay and polished content is so strong that we’re only able to move up from here.

“It doesn’t have the runaway universal accessibility that Fruit Ninja had, but everything is still working for us and going guns blazing.”（source:pocketgamer）

5）PopCap to set fire to iPhone, iPad this winter with Popcorn Dragon

by Joe Osborne

Look, PopCap, first you give us a lust for diamonds, and now you’re just making us downright hungry. Bejeweled Blitz maker PopCap Games just announced Popcorn Dragon during an EA event in New York City. The game will have players shoot fireballs at flying popcorn kernels by touching the screen, and that adorable dragon will try to eat it all, according to Joystiq.

Popcorn Dragon has no specific release release date nor were any other platforms mentioned during the game’s reveal. Adding to the mystery, PopCap has yet to reveal a price, though we doubt it will stray far from the coveted $.99 price point. Actually, the EA-owned studio has become quite the fan of microtransactions as of late, so “free” is certainly a possibility.

But back to the game: It looks as if players will feed their miniature dragon across several movie scenes, earning stars and bumping up the infamous score multiplier for quick, accurate fireball shots. Players will be able to buy upgrades with “Tickets,” reinforcing the assumption that microtransactions will be a major component to Popcorn. Well, that and growing that cute little whelp’s tail. Now, where in the world is the Pop Secret?（source:games）

6）Scribblenauts Remix Released For iOS Devices

by Mike Rose

Warner Bros. Interactive today launched a version of 5th Cell’s popular Nintendo DS title Scribblenauts for iOS devices.

Scribblenauts Remix, developed by Chicago-based Iron Galaxy, features the same style of gameplay as the original release, with players entering words to conjure up any item they need to complete a series of tasks.

The iOS version, designed especially for iOS 5, offers a whole new set of levels, along with a variety of levels found in both the original Scribblenauts game and its sequel Super Scribblenauts.

The game makes use of iCloud, allowing players to save progress on one device and then continue play on any other iOS device, with save data transferred automatically.

Samantha Ryan, SVP of production and development at Warner Bros, said, “Scribblenauts Remix is the perfect game for iPad, iPhone and iPod touch users, as it combines an innovative word game with a fun platformer, bringing words to life.”（source:gamasutra）

7）Two weeks on, and 30% of Windows Phone users are now running Mango

by Keith Andrew

It’s taken Android version 2.3, better known as Gingerbread, almost a year to penetrate 39 percent of the platform’s userbase.

The latest update to Windows Phone, however, has taken little over a week to tap up 30 percent of users.

That’s if stats released by social app …I’m a WP7! are anything to go by.

Mighty Mango

The app, which looks to link gamers and developers together around one central hub, claims Windows Phone 7.5 is running of 30 percent of its network, which covers more than 93,000.

That’s up from the 20 percent of its then 83,000 strong userbase it polled six days previously.

Not only is that good news for Microsoft, which is looking to have the whole transition done and dusted before the end of October, but it also suggests users are taking it upon themselves to push the upgrade through via a nifty Zune trick to aid Mango’s ascent.

7.5′s predecessor NoDo, however, naturally remains the biggest player, with 51 percent of all devices.（source:pocketgamer）