游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

每日观察:关注全球社交网络用户粘性和访问率(10.9)

发布时间:2011-10-09 11:08:34 Tags:,,,

1)comScore最近发布的全球社交网络访问率和粘性调查报告表明,多数社交网络访问者来自亚太地区,而欧洲则是社交网络用户粘性最高的地区。主要调查结果如下:

访问社交网络的用户比例

Social-Networking-Visitation-and-Engagement(from comScore)

Social-Networking-Visitation-and-Engagement(from comScore)

·亚太地区:在全球五个地区中的网民数量最多,访问比例达32.5%

·欧洲:30.1%

·北美:18.1%

·拉美地区:10.2%

·中东和非洲:9.1%

社交网络的用户粘性

·欧洲位列第一,用户上网时投入社交网络的时间约占38.1%;

·北美用户占21.4%

·亚太用户占16.5%

·拉美用户占12.8%

·中东和非洲用户占11.2%

2)据All Things Digital报道,迪士尼正准备收购手机及在线游戏公司IndiaGames,现已进入敲定协议的阶段。

indiagames_logo(from allthingsd.com)

indiagames_logo(from allthingsd.com)

IndiaGames位于印度孟买,估值约8000万至1亿美元,因为迪士尼之前已掌握该公司一半的股份,所以这次可能仅需花费5000万美元购得另一半股份(游戏邦注:迪士尼在今年初已收购印度媒体和娱乐公司UTV,以及UTV旗下的IndiaGames一半股份)。

IndiaGames最近的代表作品包括《Bruce Lee Dragon Warrior》、《Godzilla》和《Monster Mayhem》。迪士尼在今年初还收购了芬兰初创企业、社交游戏公司Rocket Pack(游戏邦注:其主要产品是《Warimals: Cats vs. Dogs》以及一款HTML5游戏开发引擎)。

3)据科技博客Fusible观察,社交游戏开发商Zynga在发布新版iOS游戏《Mafia Wars Shakedown》的同时,还注册了一个与之相关的域名MafiaWasShakedownAndroid.com,从中不难推测该公司或将发布这款游戏的Android版本。

4)据games报道,位于美国宾夕法尼亚的社交游戏开发商Entertainment Games最近与Elvis Presley Enterprises公司达成授权协议,将把猫王这一形象植入公司尚未发布的一款基于名人的社交游戏中。

猫王elvis-presley(from blog.games.com)

猫王elvis-presley(from blog.games.com)

该公司表示,这款社交游戏突出怀旧主题,猫王只是其中的名人角色之一。

5)《战锤online》开发商Mythic Entertainment公司前首席执行官Mark Jacobs最近宣布已在3月份成立一家专注于休闲游戏的新工作室City State Entertainment。

Mark Jacobs(from mmorpg.com)

Mark Jacobs(from mmorpg.com)

该工作室正投入开发首款游戏,现有12名全职员工,核心成员包括前Mythic高管、City State联合创始人Andrew Meggs,以及曾任Obsidian Entertainment公司美工的Lucas Feld。

Jacobs并未明确指出新工作室将针对哪个平台开发游戏,但透露有意向iOS、Android移动设备以及PC和Mac平台投放产品。

他曾在1983年创办了Adventure Unlimited Sofware公司,为苹果二代开发过游戏。后来于1995年成立Mythic Entertainment,该公司于2006年被EA收购,Jacobs在2009年EA宣布Mythic与BioWare工作室合并时离开了Mythic团队。

6)社交游戏开发商RockYou最近与索尼影视家庭娱乐公司的作品《Zookeeper》进行品牌营销合作,将后者电影元素融入旗下社交游戏《Zoo World 2》(游戏邦注:目前用户已超800万)。

promotion(from socialtimes)

promotion(from socialtimes)

该游戏的推广活动将植入电影中的角色,并推出以Zookeeper为主题的任务,以及特殊道具。除此之外,购买了电影DVD的玩家还可以免费获赠1万2500个Zoo Bucks(价值10美元)。

RockYou最近委托执行的一项调查结果表明,不少社交游戏玩家同时也是电影粉丝。在接受调查的玩家中,平均每人在过去三个月中去过4次影院看电影,在非影院场所看过11次电影。除此之外,还有56%社交游戏玩家在过去三个月中曾购买一张DVD,51%受访者在同一时期看过一部DVD。

7)据Kotaku报道,MMO游戏开发商Rift近日宣布将推出开发和运营平台Red Door,帮助传统游戏开发者针对Facebook平台创建高质量的社交游戏。该公司将于2012年春季向第三方开发者推出这项工具,它为开发者提供了一个服务器框架,植入了计费系统、客服支持和内容管理等功能。

Red Door(from games)

Red Door(from games)

8)《孤岛危机》开发商Crytek最近表示其CryEngine游戏开发工具将支持Flash技术,并将于不久后宣布推出“真正的跨平台解决方案”。

孤岛危机(from games)

孤岛危机(from games)

针对《战争机器》开发商Epic Games公司也刚宣布Unreal Engine 3支持Flash Player 11的消息,Crytek称他们都致力于针对浏览器、智能手机、平板电脑等各种平台创建可开发高质量社交游戏体验的统一技术,这确实是一个好现象。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Social Networking Stats: Asia Pacific Has Highest Visitation, Europe Shows Greatest Engagement

by Marissa McNaughton

Social Networking Visitation and Engagement via comScoreA recent report from comScore measured social networking visitation and engagement around the world, by region.  Asia Pacific saw the largest percent of worldwide visitors to social networking sites and Europe had the highest engagement.

The results for global visitation to social networking sites:

Asia Pacific – with the largest online audience of the 5 global regions – topped the list with 32.5%

Europe had 30.1%

North America 18.1%

Latin America 10.2%

Middle East – Africa  9.1%

The results for engagement showed some interesting variations:

Europe moved to the top of the list, with 38.1% of minutes spent on social networks

North America had 21.4% of minutes

Asia Pacific accounted for only 16.5%

Latin America had 12.8%

Middle East -Africa garnered 11.2% of minutes(source:therealtimereport

2)Report: Disney Finalizing Acquisition Of Social Studio IndiaGames

by Mike Rose

Disney is preparing to acquire mobile and online games company IndiaGames, and is in the midst of finalizing the agreement, according to media reports.

Technology news website All Things Digital is reporting that it has been told by sources that an announcement may happen as early as later today.

The source noted that the Mumbai-based social games company is currently being valued somewhere between $80-$100 million, and that since Disney already owns half of the company, it will be spending around $50 million to buy the other half. Disney previously acquired Indian media and entertainment company UTV earlier this year, along with the half of IndiaGames which UTV had owned.

Popular recent titles from IndiaGames include the likes of Bruce Lee Dragon Warrior, Godzilla and Monster Mayhem.

Gamasutra has contacted IndiaGames for comment.

Earlier this year, Disney purchased Helsinki-based startup Rocket Pack, another social game developer (Warimals: Cats vs. Dogs) and the creator of a HTML5 game engine. (source:gamasutra

3)Mafia Wars Shakedown coming to Android? – Last week Zynga revealed that a new Mafia Wars game, Mafia Wars Shakedown, was coming to iOS. As they’ve done before, Zynga went on a domain name buying spree in anticipation of the launch. Tech blog Fusible noticed, Zynga registered several domains such as MafiaWarsShakedownAndroid.com, which point towards an eventual Android release. For the full list of Shakedown domains, read the Fusible article here.(source:insidesocialgames

4)Hide Your Daughters, Elvis Coming to Facebook, Google+, Mobile – Games Blog is reporting that Entertainment Games has reached a licensing deal with Elvis Presley Enterprises to bring the King himself to their as yet unannounced, celebrity based, storyline-focused social game. In a press release, the Pennsylvania based company said that Elvis will be just one of the celebrities featured the the nostalgic themed game.(source:insidesocialgames

5)Mythic Co-Founder Mark Jacobs Reveals New Social, Casual Studio

by Mike Rose

Mark Jacobs, formerly CEO at Warhammer Online developer Mythic Entertainment, has founded a new studio that will focus on developing casual games.

City State Entertainment has been operating and working on its first title since March, but has now officially opened its doors in Fairfax, Virginia.

The studio is made up of 12 full-time employees, including the likes of Andrew Meggs, former Mythic director who co-founded City State with Jacobs, and Lucas Feld, previously an artist at Obsidian Entertainment.

Although Jacobs has not yet revealed which platforms the studio will be producing games for, he hinted that he is currently looking at iOS and Android devices, as well as PC and Mac.

“We all have iPhones, iPads, PCs, Macs, assorted Android devices, and Facebook & Google+ accounts,” the studio’s website says. “We might decide to do something useful with them besides playing Angry Birds and Smurfs’ Village!”

Jacobs originally founded Adventure Unlimited Software in 1983 and worked on games for the Apple II.

He later founded Mythic Entertainment in 1995, which was then bought by Electronic Arts in 2006. He eventually left in 2009 when EA announced it was merging the Mythic and BioWare studios into a single group. (source:gamasutra

6)Sony Taps RockYou for Zookeeper Social Game Promotion

By Azam Khan

Social Game publisher, RockYou, has joined forces with Sony Home Entertainment to incorporatethe hit movie, Zookeeper, into the popular social game Zoo World 2. The promotion includes favorite characters from the film found in-game, Zookeeper-themed activities to complete, and special edition animals to buy. If that wasn’t enough, fans who purchase the DVD will receive 12,500 free Zoo Bucks($10 value) to spend in Zoo World 2. More after the jump.

The original Zoo World was one of RockYou’s biggest hits with more than 50 million downloads andnow, Zoo World 2, already has more than 8 million users. With this partnership, Sony is reaching therapidly growing demographic of highly receptive and motivated social gamers.

“We have become a category that is of great value to Hollywood,” Julie Shumaker, head of RockYouMedia, said in an interview. “Social gamers are huge consumers of DVDs and theatrical films. That  is why you’re seeing more of these deals.”

According to RockYou’s recent ‘Social Gamer Thought Leadership Study’, social gamers are a valuable audience for Hollywood to reach. In fact, social gamers have watched an average of 4 movies intheaters and 11 movies outside theaters in the past 3 months. In addition, 56% of social gamers haverented a DVD in the past 3 months and 51% have watched a DVD they bought in the past 3 months.(source:socialtimes

7)Rift maker Trion wants Red Door to be Facebook for hardcore games

by Joe Osborne

If you still think Facebook games haven’t made a visible impact on traditional games, then look no further than Trion Worlds. The creator of hit MMO (massively multiplayer online game) Rift announced Red Door, an upcoming game development and distribution platform that looks to do for the traditional games industry what Facebook has done for social games. And, at least on paper, it sounds pretty brilliant.

Trion CEO Dr. Lars Buttler said to Kotaku, “Facebook catalyzed a ton of new experiences and we want to do that for premium AAA games. We want make them more live and more dynamic than the current model of social games where months go by and nothing changes.” Red Door, which will be available to third-party game creators in spring 2012, will offer them a server infrastructure with support for billing, customer support and content management, according to Kotaku.

In other words, Trion looks to be the Zynga of the hardcore games industry through Red Door, a platform that sounds a whole lot like Facebook. Combining the HD graphics and complex gameplay capabilities of hardcore game engines with the ability to constantly and continually update games with new content a’ la Facebook games, Trion looks to usher in the future of hardcore game creation. According to Kotaku, Red Door could be the end of $60 traditional game sequels like, say, Gears of War 3.

If anything, Trion Worlds is certainly onto something. As companies make millions (and see valuations in the billions) from free-to-play social gaming, traditional game creators have to do something to survive. And just as Unreal Engine 3, a widely-used traditional game creation technology, comes to Flash Facebook, Trion hopes to lure game makers through its big Red Door.(source:games

8)Crysis maker Crytek looks to support Flash (and Facebook gaming?)

by Joe Osborne

No matter what way you slice it, Facebook games are about to get intense. Crytek, German creator of technologically-demanding and critically-acclaimed PC games like Crysis (pictured), revealed that it’s looking into Flash support for its CryEngine game creation tech.

Edge reports that the developer will announce a “truly cross-platform solution” in the near future. More importantly, it will include support for Adobe’s upcoming Flash Player 11, the next version of the technology found running beneath almost all Facebook games.

Referring to Gears of War creator Epic Games’s recent announcement that its Unreal Engine 3 now supports Flash Player 11, Crytek director of global business development Carl Jones told Edge, “It is an interesting approach we’ve been investigating as well. We’re developing a unifying technology to create high quality social and gaming experiences on all platforms including browser, smartphones, tablets, etc.” In other words, it might not be long before social gamers see near-Crysis-level graphics in their Facebook Canvas.

Given this new found competition on the high-end Flash games front, it’s all but certain that these type of games will hit Facebook. Facebook is one of the most popular destinations for Flash-based games. More importantly, if you’re to believe recent studies, the number of hardcore gamers on Facebook is steadily increasing. Prepare for far more explosions in your Facebook games.(source:games


上一篇:

下一篇: