EA、Digital Chocolate创始人及首席执行官Trip Hawkins是那些早期就看好手机游戏和社交游戏未来发展的高管之一。与艺电早先发展情况一样，Digital Chocolate不断从移动领域以及Facebook平台挖掘到了大量游戏玩家。在IndustryGamers这次的独家采访中，Hawkins认为手机游戏，在线游戏以及云游戏平台将在未来电子游戏的发展中扮演着极其重要的角色。以下是游戏邦编译的访谈内容：
Games in Browsers Are The Future, says EA Founder
by John Gaudiosi
The man behind Electronic Arts has watched as video games have grown into a mainstream form of entertainment. Trip Hawkins, founder and CEO of Digital Chocolate, was one of the early executives to see the future of mobile gaming and social gaming. Like EA in its early days, Digital Chocolate has been able to find an audience of gamers across the growing field of mobile devices, as well as on Facebook. Hawkins talks about mobile gaming, online gaming and the role the cloud will play in the future of video games in this exclusive IndustryGamers interview.
IndustryGamers: What are your thoughts on the casual gaming boom that’s happening right now?
Trip Hawkins: I’ve never seen anything change as fast as they are in the game industry. We have this explosion of new customers coming into the game industry to play simple casual, social, and very convenient games, so the population of gamers is just blowing up. We’re also seeing a migration of the hardcore gamers who now have Facebook accounts. They have mobile phones and they like the convenience and the social value of shifting over to new digital platforms and it’s just creating a massive amount of disruption.
IG: How has Digital Chocolate evolved with this changing video game landscape?
TH: Digital Chocolate is now the second largest independent developer on Facebook after Zynga, as measured by revenue and customer retention rates. Letting audiences play for free with the ability to buy virtual goods is definitely the way to go with online games. It allows some people to play for free and others to spend as much as $1,000 and every amount in between. We’re very dedicated to expanding our product line with that model and we’re a cross-platform company.
IG: Can you talk about the cross-platform nature of your company?
TH: We have several million daily players and over 100 million monthly play sessions just on Facebook alone. We’re the first company in the world that organically from our own effort has had over 100 million downloads on mobile devices and over 100 million play sessions on the web outside of Facebook and over 100 million play sessions with virtual goods games. We’ve done all of these things in all of the new digital media and we think the business model of the future is going to be browser-based free-to-play social games with virtual goods.
IG: What do you feel is going to be the largest gaming platform over the next 10 years? Is it Console or Mobile or IPTV or Browsers?
TH: There’s a really radical change going on right now from traditional distribution business models that in the old days involved brick-and-mortar retail packaged goods to digital. You have streaming and downloads from App stores, but the real destination of digital is the browser because of the convenience and the ubiquity of the browser. The browser has already essentially won out on the PC as the fundamental way that people organize how they use their computer. It’s already won mobile phones in Japan. It’s going to be the big winner on tablets. I expect it will also penetrate the TV market. The browser is just so convenient because everybody in the world is growing up knowing how to use a browser.
IG: What are your thoughts on cloud gaming?
TH: I think it’s actually turning out to be a very pleasant surprise that even hardcore gamers are willing to adopt behaviors like streaming and playing on more convenient platforms. It just shows the power of social games and the benefit of convenience. We’ve seen this with other media. If you look at the way YouTube took over video, everybody used to have to install a video player and go through set-ups to watch a video. YouTube just blew all that out of the water because it stays in the browser. It’s not as concerned about the super high fidelity high performance video experience like you have in a movie theater. It’s all about the convenience. And then you get the viral spread and that’s all really been magic for YouTube.
IG: What are your thoughts on how mobile gaming has evolved?
TH: We went through a transition phase with mobile. Apple did a great job of re-imaging the mobile phone. Everybody always thought of it as a voice product and Apple said, “Hey, let’s just turn the entire surface of the product into a display. Let’s really market this as a content experience.” And that’s been a very big success. It’s a wonderful thing that now the public wants to have these convenient content platforms and they all want to be socially connected. You’re moving towards a world in which everybody plays games because they’re easy to play and there’s social value associated with those games.
IG: How do you see the cloud impacting the mobile sector?
TH: The idea of a controlled App store environment is a phase the industry is going through, similar to what the PC went through with the desktop metaphor. Clearly even for business users now the browser, using search and having cloud-based services is the right way to go even for power users in business. That just tells you right there that eventually that’s the way consumers will want to do it.
IG: Where do you see games going over the next decade?
TH: I’m very excited about the fact that everybody is going to play. My whole career I’ve wanted to get everybody to play games on computers because you can have a much richer, deeper, more thought-provoking experience with a game on computers. People learn by doing and to be able to let people act out all of these fantasies and transport themselves into new worlds is a fabulous thing.（source:industrygamers）