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未来几年苹果app store应用程序最被期待的7种类型

发布时间:2010-08-23 14:56:39 Tags:,

据brighthand消息,苹果应用程序商店有超过20万手机应用,但实际上只有7种应用能在未来数年刺激软件下载及应用市场增长。

这7大类软件分别包括:电子邮件、游戏、社交网络、即时通讯、地图/指南、音乐/广播和天气。市场研究机构In-Stat预计,到2014年这7类应用的全球下载量将达到70亿次。迄今为止,自苹果应用商店成立以来,已经有大约5亿应用程序被下载。

app store

app store

智能手机制造商应该在设计手机的过程中兼顾这些应用程序,以加大成功的机会。In-Stat副总裁兼分析师Frank Dickson表示,设计师可优化一部手机,使用户可以下载这些类别的应用。设计师应该在设计每部设备时考虑这7大类别应用程序。

另一位研究员认为,手机游戏将最终成为最受欢迎的应用程序。分析预计今年手机游戏销售将同比增长11.4%。市场研究机构iSuppli分析师 Pamela Tufegdzic称,“一个原因是可下载游戏的手机几乎普及,这同时将对普通游戏平台造成巨大的威胁,比如手持设备。”

In-Stat公司对26类不同的智能手机应用程序进行了追踪。该公司预计到2014年年复合增长率最高的3类应用程序分别是微博客、手机银行和VoIP。提高生产力的应用,比如地图、业务和企业应用等将占智能手机应用收入的59%

新的移动应用潮的出现主要受益于Android OS等新操作平台的出现,同时也对市场价格和利润带来了巨大压力。Android应用下载增速最快,不过在免费和付费下载市场,苹果iOS仍占主导地位。

Apple may have more than 200,000 mobile applications in its App Store, but in reality only seven types of applications are expected to drive software downloads and the market over the next few years.

These seven applications include: email, games, social networking, instant messaging, mapping & directions, music & radio, and weather. Together, these seven will account for 7 billion downloads worldwide in 2014, says market researcher In-Stat. Thus far, about 500 million applications have already been downloaded from Apple’s online store since its inception, according to reports.

Smartphone manufacturers should cover all these application bases in their handset designs in order to have a shot at success, cautions Frank Dickson, VP of Research. “A designer can optimize a handset for any one of those application categories. However, it’s the big seven applications that phone designers need to accommodate in each and every device.”

The Big 7

Mobile gaming may eventually top the list as a leading application type, say other researchers. Sales of game-capable cell phones are forecast to reach 1.27 billion this year, up about 11.4% from last year’s figures. One reason is the ‘near-universal presence’ of gaming-capable cell phones, which “gives them the potential to become a viable competitive threat to dedicated gaming platforms, primarily handheld devices,” said Pamela Tufegdzic, consumer electronics analyst at iSuppli.

In-Stat presently tracks 26 different categories of smartphone applications. The three applications that are expected to have the highest compound annual growth rates through 2014 are micro blogging, mobile banking, and VoIP, Dickson noted. Productivity applications such as mapping, business and enterprise applications and phone tools & utilities presently generate 59% of all smartphone application revenue.

The flood of new mobile applications, fueled by the introduction of new platforms like the Android OS, is putting significant pressure on the market in terms of pricing and margin, he explained. Android application downloads are growing at the fastest clip, although applications for Apple’s iOS still dominate both free and paid downloads.(source:brighthand/techweb)


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