1）社交游戏开发商Zynga将于下周与西班牙歌手恩里克·伊格莱西亚斯在《CityVille》中推出市场营销活动，推广后者的《Euphoria Tour》专辑。

该活动将从10月4日开始，凡是升至6级以上的玩家都可在自己的游戏中与伊格莱西亚斯的虚拟形象互动，并获得一些主题道具和虚拟商品，该活动还支持他们解琐伊格莱西亚斯在游戏中的最新音乐视频《I Like How it Feels》。

CityVille--MAU & DAU(from AppData)

据AppData数据显示，《CityVille》目前的MAU达7130万，DAU为1310万，在去年12月发布时迅速成为Facebook第一大社交游戏，但自今年3月份开始出现用户下滑现象。

Zynga之前与Lady Gaga的推广活动曾极大提高《FarmVille》的用户粘性，这次与伊格莱西亚斯的合作或许有助于扭转形势。

2）巴西社交游戏开发商Vostu日前在Facebook、Orkut平台推出英语、葡萄牙语和西班牙语版新游戏《GolMania》（由Vostu刚收购的MP Studio开发）。

GolMania(from games)

这款实时足球游戏，支持玩家在球场展开竞赛，建立各自的球场获取能量和金钱以举办更多赛事。除了在好友间展开锦标赛，参加顶级玩家的世界杯之外，用户还可以在月球的低重力环境中体验足球乐趣。据Vostu代表所称，他们希望通过《GolMania》迅速获取用户反馈信息，分析玩家行为，以便推动游戏功能更新。

3）Google+产品经理Satyajeet Salgar日前宣布，他们更新了Google+Games Stream功能，用户无需刷新页面就可以看到好友的游戏状态（游戏邦注：观察者称这个功能与Facebook最新更新的Games Ticker功能颇为相似）。

Facebook vs Google+(from games)

Google+Games的另一项重要升级功能就是支持用户对自己与好友分享的内容添加个性化的评论，另外就是允许Google+Bar显示游戏推送信息，如果用户不想看到这些内容可以选择屏蔽它们。

4）据Mafia Wars博客消息所称，Zynga将向iOS平台推出新游戏《Mafia Wars Shakedown》，但却并没有像推广《Mafia Wars 2》那样公开宣布这一消息。

mafia-wars-atlantic-city(from latestwebcrunch.com)

关于该游戏的消息出现于《Mafia Wars :Atlantic City》（这款戏在本月初因“准备推出更令人兴奋的内容”而关闭）Facebook页面，观察者称这种迹象或许表明《Atlantic City》是一个失败的HTML5游戏试验，所以Zynga才推出了《Mafia Wars Shakedown》这个新版本（游戏邦注：《Atlantic City》在网页上的内容已经被《Mafia Wars Shakedown》所取代，甚至其Twitter帐号都已被移除） 。

目前尚无关于这款游戏的具体内容，不能确定它是与《FarmVille》或《CityVille Hometown》一样属于专属应用，还是一款HTML5游戏。Zynga移动高管David Ko日前接受英国《卫报》采访时曾提到，他认为HTML5仍处于初步发展阶段，从这一点也许可以推测，《Mafia Wars Shakedown》极有可能是一个专属应用而非HTML5游戏。

Mafia Wars 2 character(from games)

5）据games报道，Zynga为推广新游戏《Mafia Wars》，支持用户将自己的Facebook个人头像更改为游戏的新角色形象，然后Zynga就会让这些用户在游戏中获得不死之身。

用户可以通过该游戏Facebook页面选中自己最喜欢的角色，点击保存然后上传到个人资料，最后提交邮箱地址即可。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

1）Zynga Launches Enrique Iglesias Campaign in CityVille

By AJ Glasser

Zynga is launching a CityVille campaign next week that integrates singer Enrique Iglesias into the game to promote his Euphoria Tour.

Starting October 4th, players over level 6 can interact with an Enrique Iglesias avatar within their city. Themed reward and collection items like clothing and a Miami high-rise are also part of the campaign, along with quests that net the player Enrique Iglesias posters. The main feature of the integration is a Euphoria Arena structure that players can complete to unlock an in-game preview of Iglesias’s latest music video, “I Like How it Feels.”

At face value, the Enrique Iglesias-CityVille integration seems to be on a smaller scale than Zynga’s springtime GagaVille campaign for Lady Gaga. For example, players aren’t getting early access to multiple songs and there’s no secondary integration with other Zynga titles like Words With Friends on mobile. Additionally, there’s no contest elements for players to win merchandise or concert tickets.

On the other hand, CityVille has the larger audience, which translates to more reach for the campaign. The campaign is also more demanding of players, which could lead to higher player engagement. It’ll be interesting to see if it also leads to an influx of players similar to what GagaVille drove to FarmVille. In that instance, however, the real spike in traffic came when unreleased Gaga tracks were made available in-game.

According to our AppData traffic tracking service, CityVille currently enjoys 71.3 million monthly active users and 13.1 million daily active users. The game launched in December of last year, quickly becoming the largest social game on Facebook. Traffic for the game has been in steady decline since March.（source:insidesocialgames）

2）Vostu goes for Goooaaal with GolMania on Facebook, Orkut [Video]

by Joe Osborne

And boy, does it look intense. Vostu–you know, the Brazilian social game maker trading legal blows with Zynga–has released what is likely its most ambitious social game yet with GolMania. Available now on Facebook and Orkut in English, Portuguese and Spanish, this social soccer game touts real-time, directly-controlled soccer matches between friends in a cute art style.

And, according to a Vostu representative, “real-time” means live, arcade-style gameplay between two friends over Facebook or Orkut, Google’s wildly popular social network in South America. The game pits players against one another on the field, but has friends cooperate off of the green to build up each other’s stadiums and to gain energy and money for more matches.

As player progress in GolMania by mastering its keyboard controls and dominating opponents live, they will unlock special maneuvers. You will also be able to organize private tournaments between friends and participate in global cups amongst the game’s top players–you can even play soccer in low gravity on the moon. And Vostu already has even bigger plans for its now flagship social soccer game.

“GolMania brings Vostu’s fun social experience to a casual sports game,” Vostu Chief Scientist Mario Schlosser said in a release. “We look forward to our millions of users getting to play GolMania and like with all of our games, we will then quickly react to their feedback and our deep analytics about player behavior to unveil new features that take into account how users make the game their own.”

The game was developed Vostu’s recent acquisition MP Studio, and employs the publisher’s Vostu Game Network, meaning friends can play with one another in real time across social networks. Vostu also teased to us an unnamed social game (found in the gallery above) with a deep, cartoonish fantasy setting that’s set to launch this fall as well. But until then, check out GolMania below and see if it gives your fingers a real challenge.（source:games）

3）Google+ Games Stream now real time, updates mimic Facebook

by Joe Osborne

Google+ Games just got a little bit better … or just more like Facebook games. (Zing!) Google+ Product Manager Satyajeet Salgar just announced that the Google+ Games Stream has gone real time. This means that, rather than having to refresh the Stream to see gaming updates from your friends, they’ll appear before you as they happen. For speedier reading, keyboard shortcuts work when perusing the Games Stream, too.

Frankly, this sounds an awful lot like the recent Games Ticker addition to the Facebook games Canvas. The second update to Google+ Games is the brand new ability to add your own personalized comments to updates you share with friends. Again, this is something players could in Facebook games for awhile now.

Finally, game notifications will appear in the Google+ Bar lining the top of users’ web pages just below the address bar. Bonus: If they’re annoying, you can just mute them. (Double Bonus: Google added Kabam’s Global Warfare to Google+ Games in addition to Zynga’s CityVille earlier this week.)

Granted, these changes are likely welcome by Google+ gamers with open arms, but their Facebook counterparts either have existed for quite some time or were recently added. In defense of Google+, however, Facebook arguably made a lot of its recent changes to the games Canvas in response to its new arch nemesis. And something tell us this slap battle is far from over. Check out Salgar detail the changes below.（source:games）

4）Very sneaky, Zynga: Mafia Wars Shakedown revealed for iOS devices

by Joe Osborne

Jeez, these guys are just terrible at keeping secrets, huh? (Alright, so this one looks like it was intentional, but nobody told us!) It looks like Zynga has announced yet another game, Mafia Wars Shakedown for iOS devices. However, the company went with a far more low key approach for this announcement, which is far from its style. Exhibit A: Mafia Wars 2.

News of the game appeared in replace of the company’s Facebook page for Mafia Wars: Atlantic City, which was shuttered earlier this month in preparation for a “a much more exciting destination,” the Mafia Wars Blog reads. What that implies to us is that Atlantic City may have been a failed experiment in HTML5 game creation, hence Shakedown. No other information about the game has been revealed other than it will first release for iOS devices like the iPhone and iPad.

Well, that and these tiny pieces of artwork. It’s unknown whether this new iPhone game will come within a dedicated app like FarmVille and CityVille Hometown for iOS or through HTML5 like its predecessor. Frankly, HTML5–a web-based coding language capable of game development across multiple platforms simultaneously–is capable of far more than Atlantic City.

Shakedown has all but replaced the web presence for Atlantic City (even the Twitter account has been taken over). My guess is that this new game will be a native iOS app like previous Zynga Mobile games, especially considering this news comes just as Zynga Mobile’s David Ko told The Guardian he thinks HTML5 is still too early. We’ve reached out to Zynga for comment.（source:games）

5）Pimp Mafia Wars 2 for a chance to become an in-game character

by Joe Osborne

Now that the hype for Zynga’s upcoming Mafia Wars 2 has officially hit a fever pitch, the developer wants you to promote the upcoming sequel on your Facebook profile. Of course, there’s something in it for you: If you choose to do it, you might be immortalized in the game as a permanent character. The contest asks you to change your profile picture to that of one the game’s recently-revealed characters.

If you’re interested in becoming an shill ambassador of sorts for the game, just head over to its Facebook page right here. Then, choose what character portrait you want to change your profile image to, and finally submit your email address to enter.

Remember to right-click on the image that appears to save it, then upload it to your Facebook profile. Yes, you’ll have to give up your precious email, but I’d be more worried about the questions you’ll get from your friends regarding your … animated makeover.

Once you’re done entering the contest, look out on the Mafia Wars 2 Facebook page for a post that reads, “Comment now for your chance to become a Mafia Wars 2 character!” Then, the rest is up to chance, it seems. Zynga hasn’t given an exact time for when this News Feed post will appear, so “Liking” the fan page might help your chances of successfully entering. It’s funny how companies like the big Z get you to do these things, isn’t it?（source:games）