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回应:zynga称旧金山小广告行为主要责任是广告公司

发布时间:2010-08-21 11:17:47 Tags:,

我们报道了社交游戏公司Zynga的广告营销活动受到了旧金山市律师办公室的谴责。在该谴责中,zynga的广告宣传活动被称为是为对人行道街景的蓄意破坏。今天,zynga发出郑重声明:本次的“破坏行为”并非Zynga公司所为,其主要责任在于其聘请的广告代理机构。

Zynga-Logo

Zynga-Logo

我们联系了zynga的企业传播总经理Dani Dudeck,询问其对市律师代表Alex Tse来信的回复。信中Tse指责“非法违规”的营销策略是一种“蓄意破坏行为”。虚构的2万5千美元钞票被贴满在人行道上,该钞票就是Zynga新游戏Mafia:Las Vegas的广告。

Dudeck于今日声明:此次责任主要归咎于Davis Elen广告公司,该公司在旧金山、洛杉矶、圣地亚哥和波特兰等地都设有代理处。我们并未联系Davis Elen公司取得相关评论,但有一份声明如下:在Zynga公司的最新游戏Mafia Wars:Las Vegas的宣传过程中,Davis Elen在旧金山展开了一系列的街道营销活动。我们负有本次广告项目的全部责任,很遗憾该广告给旧金山城市及其居民所造成的不便。我们正全力配合市政府解决这一问题。”

请注意,声明中的“我们”指的是Davis Elen,而不是Zynga。我们将会及时更新来自该广告公司的回复。

We reported here yesterday on accusations against social-gaming company Zynga by the San Francisco City Attorney’s office. The city is ready to go to the mattresses over alleged vandalism of city property carried out as part of an advertising campaign by the company, which creates popular Facebook applications such as FarmVille. Well, Zynga is now telling us that the vandalism in question wasn’t its fault — though it can be traced to an ad agency in its employ.

We emailed Dani Dudeck, Zynga’s general manager of corporate communications, for a response to a letter sent to the company by deputy city attorney Alex Tse. The letter complained about “illegal and actionable” marketing tactics, which Tse called “vandalism,” in which fake $25,000 bills were glued to sidewalks. The bills advertised Zynga’s new game, Mafia Wars: Las Vegas.

Dudeck got back to us today with this statement, which she attributed to Davis Elen Advertising, an agency with offices in San Francisco, Los Angeles, San Diego, and Portland. We haven’t been able to reach officials at Davis Elen for comment, but here’s the statement:

“In doing work on behalf of Zynga for the recent Mafia Wars Las Vegas game launch, Davis Elen Advertising led a series of street marketing activities throughout the City of San Francisco. We take full responsibility for the program, regret any inconvenience this advertising has caused to the city and its residents and are working with the City to immediately resolve the issue.”

Note that the “we” here supposedly refers to Davis Elen, and not Zynga. We’ll update when we hear back from the ad agency.


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