5）Credit Suisse分析师Kulbinder Garcha最近报告表明，美国中产阶级每年可能已平均在苹果产品上投入321美元，预计2015年这一数据将达到421美元的水准。
8）开发工具GameMaker厂商Yo Yo Games日前宣布推出HTML5版游戏开发工具，支持用户在任何可兼容HTML5浏览器的平台开发内容。
1）Study: Average Worldwide Download Speed Is 580KBps
by Mike Rose
A new game download speed study has found that the average worldwide download speed is approximately 580KBps, while the fastest average speed is over 2,000KBps.
The study, carried out by downloadable content delivery provider Pando Networks which delivers games, software and video, surveyed over 27 million downloads across 20 million computers in 224 different countries.
It found that South Korea has the fastest average download speeds in the world, with an average of 2,202KBps, following by Romania with 1,909KBps and Bulgaria with 1,611KBps.
The U.S. saw an average of 616KBps, compared to 647KBps for Germany, 348KBps for Australia and 245KBps in China.
Eight of the top ten fastest cities in the world are located in South Korea, with Andover, Massachusetts (2801KBps) and Bucharest, Romania (2,665KBps) joining them.
Robert Levitan, CEO of Pando Networks, said of the study, “The disparities we found were striking. While, in general, developed economies outpaced the developing world in average download speeds, big names such as the US, UK, France, China and Canada were not even close to being the fastest.”
Pando had previously released figures for individual cities in particular countries, including the U.S. and the UK. （source:gamasutra）
2）Mixi Buys Mobile App Developer Naked Technology [Social Networks]
by Dr. Serkan Toto
Mixi has announced the acquisition of Naked Technology, a Tokyo-based mobile application development company. Naked Technology was founded in 2006 by a group of four engineers who are all graduates of the so-called MITOH program set up by the Japanese government to support outstanding engineers.
The company has developed various mobile apps in the past but is best known for its flagship product Colors, a mobile application management framework that’s cloud-based and supports feature phones as well as smartphones.（source:serkantoto）
3）Angry Birds creator wants to publish indie games, Rovio exec says
by Joe Osborne
It makes you wonder: Could Rovio be just a little bit scared that it might not strike gold again? Chief marketing officer for the creator of Angry Birds Peter Vesterbacka (pictured) said to Develop in an interview that the developer is planning to open a publishing label.
“We have some plans for this area, but not ready to announce yet,” Vesterbacka told Develop. “If we do something in the publishing area, you can expect it to be a bit different.”
However, it seems as if the maker of your favorite annoyed avians wants to keep things 1.) indie (independently developed) and 2.) mobile. According to Develop, Rovio has already approached several mobile game studios to form a foundation for the new business. While the Finnish company’s other ventures have arguably been leaps of faith–cookbooks … seriously?–it certainly has experience in the publishing business.
Well, at least from the other end. Angry Birds made it to the US in 2009 though Chillingo, a mobile games publisher that is now owned by EA. Of course, Rovio was able to back out of deal once the acquisition occurred, but the company is currently in another publisher relationship with Twentieth Century Fox, through which it nabbed the rights to create Angry Birds Rio.
And honestly, it would be a no-brainer for an indie game developer to team up with Rovio. For one, if the company claims to be worth at least as much as Zynga, it at least has considerable resources to offer. And seriously, could you go wrong with a team that has somehow successfully hyped up slingshotting birds into pigs for two years running? I think not.（source:games）
4）Crowd gaming specialist Uplause to launch noise controlled version of Angry Birds at Singapore Grand Prix
by Jon Jordan
Just when you think there can’t be any more crazy Angry Birds news – we’ve already had 350 million downloads, $1+ billion valuation, baby blanket licensing – something else pops into play.
This time, however, it could be a cool twist on the game as fellow Finnish outfit Uplause has come up with a version that thousands of people can play simultaneously.
The self-styled ‘social gamemaker for big crowds’, it’s been doing this sort of thing for a while in ice hockey, basketball and football stadia, and music festivals such as V Festival, using noise as an input.
The first Angry Birds version will be playable at the Formula 1 race in Singapore this weekend, before Rovio and Uplause take the concept globally, from sports stadiums to rock concerts.
According to Uplause CEO Veli-Pekka Marin, the game was remade for this crowd version over the summer with the noise level of the audience being used to generate the power of the slingshot. We’re guessing aiming happens automatically.
“As in the original, there’s about a four second period before firing,” Marin explains. “For live events, we’d expect each gaming session to take a few minutes.”
“Through social participation, our fans will get to interact with the Angry Birds in an entirely new way,” adds Peter Vesterbacka, Rovio’s CMO.
“We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”（source:pocketgamer）
5）Middle class Americans poised to spend $481 per annum on Apple products by 2015
by Matt Sakuraoka-Gilman
Middle class Americans may already be spending an average of $321 each on Apple products a year, but that’s a figure Credit Suisse analyst Kulbinder Garcha believes is only going to rise.
A report by Garcha claims the average spend per user will jump by a further $160 between now and 2015, topping out at $421 a year.
It’s a rise Garcha attributes to a shift in affordability and product distribution across the US, with the number of consumers with disposable incomes greater than $30,000 set to jump by 10 percent to 178 million over the next four years.
Spreading the share
Predictably, iPad and iPhone sales feature as a critical factor in Garcha’s projections, with a prediction Apple’s share of the smartphone market is to rise from 23.5 percent to 25.6 percent over the next four years playing its part.
iPad market share in tablets is also expected to rise from 88.7 percent to 93.8 percent by 2015.
Emerging markets also factor in the analysis. Garcha believes as they will grow to account for $68 billion in sales by 2015, with 244 million earning more than $30,000 a year.
“Importantly, by 2015, there will be 244 million consumers in (emerging markets) with similar income profiles, up from 133 million this year,” writes Garcha.
“Assuming Apple addresses these markets, this drives an incremental $70 billion in sales by 2015…and $17.50 in EPS.”
All around the world
China, India, Brazil, Mexico and Russia make up the biggest emerging markets, with China taking the cake with the biggest increase to $28 billion by 2015.
Global subscriptions could also rise from their current base of 2.7 billion, claims Garcha, with 1.98 billion mobile subscribers potentially reachable in 2012 should Apple go into business with the top 50 carriers in emerging markets.（source:pocketgamer）
6）iPad to dominate tablets until 2014, says Gartner
Not that it’s a huge surprise, but it doesn’t appear that Apple’s iPad will be dethroned as king of the tablets anytime soon.
The iPad will account for 73.4 percent of worldwide tablet sales this year (down from 83 percent last year), and it’s expected to hold more than 50 percent of the market until 2014, according to research firm Gartner.
Apple’s tablet reigns supreme because it “delivers a superior and unified user experience across its hardware, software and services,” Gartner research VP Carolina Milanesi said in a statement today. “Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”
Android tablets are expected to ship 11 million units this year, compared to last year’s 2.5 million units. But while that seems like a big jump, it doesn’t do much to change Android’s overall market share, since worldwide tablet sales this year are set to reach around 63.6 million units, a 261.4 percent jump from last year’s overall sales of 17.6 million. Android will hold around 17.3 percent of tablet sales this year, but that’s only a few points higher than last year, where it accounted for 14.3 percent of sales.（source:venturebeat）
7）iPhone loyalty at 89%, competition not so much
It’s no surprise that Apple has a large loyal following, something other companies probably cry themselves to sleep at night over. But just how large and loyal is this following? Statistics for the iPhone are in, and they’re huge as always. It turns out Apple has an astounding 89 percent retention rate, according to a survey conducted by UBS Investment Research. That means for every 100 people who buy an iPhone, 89 of those people plan on buying another one in the future.
While Apple is feeling the love, competition is having a tougher time convincing consumers they’re the best of the best. Next in line for loyalty is HTC with a 39 percent retention rate — a 50 percent difference, and for second best, that number isn’t even slightly impressive. After HTC comes RIM’s 33 percent retention rate. The BlackBerry-maker is in third place, yes, but that number is down from 62 percent just 18 months ago. This is the biggest drop in loyalty out of all the handset manufacturers. RIM just can’t catch a break. The final three companies that made the list are Samsung, Motorola, and Nokia. Each have 28 percent, 25 percent, and 24 percent retention rates respectively.
Now let’s talk some software. Android has a 55 percent retention rate, which is a significant improvement over the individual manufacturers. However, out of the 45 percent of unhappy customers, 31 percent plan on switching to an iPhone for their next device. So Apple is not only taking in a gigantic amount of current iPhone users, but also a generous amount of new iPhone users as well. The iPhone 5 is going to break a lot of records. And hearts.（source:intomobile）
8）YoYo Games Releases GameMaker: HTML5 Tools
by Mike Rose
GameMaker creation tools developer YoYo Games announced today the launch of the HTML5 version of its game tools, allowing users to develop content playable in any HTML5 compatible browser on any platform.
This new version utilizes the same UI and drag-and-drop functionality of previous GameMaker versions, while also introducing a range of new features including Team Collaboration, for allowing multiple team members to work simultaneously on a project.
Sandy Duncan, CEO of YoYo Games, said, “GameMaker: HTML5 is a huge step forward for the Game Maker lineage and we’re very proud to have launched this new version, which brings game and web content creation within the reach of anyone with the inclination to try our package.”
“As the HTML5 wave begins break across the web and it becomes adopted as the de-facto standard, GameMaker: HTML5 will undoubtedly lead the revolution in easily created, easily deployable content that’s richer and more complex than ever before.”
Game Maker: HTML5 is now available to purchase from the YoYo Games website at a temporary reduced price. （source:gamasutra）