1）Distimo高管Hendrik Koekkoek在威瑞森大会发言中指出，在所有智能手机应用商店中，威瑞森V Cast的应用平均售价最高（仅次于iPad应用），在今年4月份达到目的4.81美元，紧随其后的是平均售价达4.17美元的黑莓App World，而iPhone App Store的产品平均售价则是3.84美元。
Koekkoek还对V Cast和iPhone应用商店定价和盈利模式进行了一番对比，并表示在今年4月，美国最热门应用在V Cast的平均售价为3.79美元（接近于平均售价达3.94美元的iPad应用），而在7月份的iPhone应用商店却平均仅售1.47美元。
2）在最近的威瑞森开发者社区大会上，Distimo高管Hendrik Koekkoek在发言中表示，自2010年以来，iPhone App Store中的免费应用下载量增长了34%，而付费应用下载量增长率仅为7%（游戏邦注：这些数据分别取自前300名免费与付费应用榜单）。
值得注意的是，尽管仅有4%的App Store应用含有IAP功能，但却有72%的收益来自这些IAP应用；在这72%的收益中，有24%来自含IAP的付费应用，有48%来自含IAP的免费应用。App Store中的付费应用创造了剩下的28%收益。
《Dillo Hills》（游戏邦注：它是《Tiny Wings》的Android版克隆游戏）的独立开发者Justin Smith日前自称收到Lodsys一封厚重的来信，后者通过大量文件指出Smith的游戏有多处设置侵犯其号码为7,222,078的专利权，例如游戏中的“仅限付费玩家”按钮，该功能支持玩家将免费应用升级至付费版本。
Smith只好在Android Market中移除了《Dillo Hills Lite》这个免费简装版本，他表示无论对方提出的理由有多荒唐，他都不愿意卷入任何专利侵权案，所以只能选择主动移除应用这种息事宁人的方式。
6）《光晕》开发商Bungie日前发布其首款iOS游戏《Crimson:Steam Pirates》，这款免费的iPad策略游戏出自Harebrained Schemes和Jordan Weisman之手。
1）Verizon’s V Cast store maintains highest average app price on mobile reckons Distimo
by Matt Sakuraoka-Gilman
A recent Distimo presentation at the Verizon Developer Community Conference in Las Vegas highlighted the fact its curated V Cast store has the highest average application price listing among smartphone app stores.
The average listing price of a V Cast app was $4.81 in April this year. BlackBerry App World came closest with $4.17 as its average price per app, while iPhone’s app store average was $3.84.
Android and Window’s Phone’s averages were almost level at $3.30 and $3.29 respectively.
The only format higher than V Cast was iPad.
Money, money, monetisation
The presentation, given by Distimo’s Hendrik Koekkoek, also detailed a comparison between V Cast and iPhone in terms of price modelling and monetisation.
The average US selling price of the most popular apps on V Cast was $3.79 in April, while the figure stood at $1.47 on Apple’s iPhone in July. The V Cast figure, though representative of mobile apps, was close to the $3.94 given for iPad average app prices.
11.8 paid for every 100 free
In terms of new pricing models and in relation to the increasing financial validity of freemium titles, Koekkoek highlighted the number of paid apps purchased for every free app downloaded.
V Cast’s figure here was higher than the iPhone’s at 11.8 apps bought for every 100 downloaded for free. On iPhone it was found that 8.7 apps were bought for every 100.
While V Cast does not yet allow in-app purchases, 44 percent of its revenue from its 200 most grossing applications is based upon subscription services.
Verizon recently dropped the V Cast name to launch its new Android-based app store with search specialist Chomp.（source:pocketgamer）
2）72% of iPhone app revenue comes from in-app purchases, up from 28% in 2010
by Matt Sakuraoka-Gilman
In a recent presentation at the Verizon Developer Community Conference in Las Vegas, Hendrik Koekkoek of Distimo – once again – highlighted the importance of the freemium application model.
Specifically he revealed that the growth of free app downloads from the iPhone App Store has grow 34 percent since 2010, whie paid application downloads have grown by 7 percent. These figures were taken from the top 300 downloads in each category.
Further pushing the freemium format is the fact that, despite only 4 percent of apps on the App Store allowing in-app purchasing – apparently – 72 percent of revenue comes from apps featuring the method.
This 24 percent of revenue was attained via paid apps with in-app purchasing while 48 percent was attained through free apps with in app purchasing. The remaining 28 percent was attained through paid apps.
The figure of 72 percent represents a large rise from this time last year, when a mere 28 percent of revenue was attained through in-app sales.
The presentation also iterated that, even though Android had only started to allow in-app purchases in March 2011, in the US in August, 68 percent of the 25 most grossing apps were utilising the service.（source:pocketgamer）
3）Aeria Games expands into mobile, reaches 23 million users worldwide
By Andrew Webster
Free-to-play online games publisher Aeria Games has announced that it has surpassed 23 million users worldwide across its library of games. The company has also acquired its first, as-of-yet untitled mobile game along with additional mobile developers.
The 23 million users are spread out across Aeria’s library of more than 30 online games, available in North and Latin America and Europe. However, the publisher has been growing quickly, and currently averages around one million new players each month.
“Our strategy of targeting highly engaged power gamers around the world and delivering high quality content and outstanding service is paying off with our steadily growing pool of tens of millions of gamers and our extremely strong average revenue per user,” Aeria CEO Lan Hoang said. “As we move forward, we will continue to form strategic partnerships and grow our development teams while building and acquiring more engaging content to reward our dedicated power gamers.”
As for mobile, Aeria has acquired both a game and a team from Punch Development, a mobile studio founded in 2005. The game doesn’t have a name nor were any details about it announced. The Punch team will join Aeria’s office in Santa Clara, California where it will work on this, as well as other unannounced mobile projects.（source:gamezebo） http://www.gamezebo.com/news/2011/09/19/aeria-games-expands-mobile-reaches-23-million-users-worldwide
4）Amazon Appstore for Android finally goes live globally
by Jon Jordan
It’s taken much longer we initially hoped but Amazon seemed to have rolled out its Appstore for Android globally.
There’s been no official confirmation yet but the UK store is definitely enabling downloads – both paid and free.
Other confirmed territories now online include Australia, Holland and Indi,a so it seems likely that the store has been opened for European and other key countries.
The news comes as Amazon is expected to officially announce its tablet plans with a $250 7-inch Android-powered Kindle-branded device rumoured to be released in November.
Store for all
The Amazon Appstore for Android was originally launched for only American Amazon account holders in March.
Download volumes of paid games aren’t thought to have been particularly high to-date, and there’s been plenty of controversy over Amazon’s terms and conditions for developers, but the store’s free app of the day is known to be generating large numbers of downloads.
Now, hopefully, with the content available to hundreds of millions of additional consumers, we’ll really be able to see how Amazon’s store fits into the wider, fragmented Android store ecosystem.（source:pocketgamer）
5）Patent troll Lodsys targets independent developer of Tiny Wings Android clone Dillo Hills
by Anthony Usher
Not content with attempting to sue Rovio, EA, Atari, Square Enix, and a bunch of other big name players in the gaming industry, patent troll Lodsys is once again going after the little guy.
Posting on social news website Reddit, independent developer Justin Smith – best known for his Tiny Wings Android clone Dillo Hills – has detailed the company’s patent infringement claim against him.
“Yesterday, I received a bulky envelope containing a massive stack of papers from an address I didn’t recognize: Lodsys, LLC, from somewhere in Texas.
“It was a kind gesture, as I’m actually starting to run low on toilet paper, but some of the papers claim that one of my personal/hobby projects, Dillo Hills, is infringing upon one or more of their patents.”
The patent in question is numbered 7,222,078 and refers to an in-game ‘Premium Players Only’ button, which allows you to upgrade a free app into a paid app, complete with benefits.
Dillo Hills Lite has since been removed from the Android Market by Smith.
“Anyway, the very first thing I did is take the free version of the game off the market, so that I am not willingly infringing on any of these patents, no matter how stupid and unreasonable they are.”（source：pocketgamer）
6）Crimson: Steam Pirates Sails Into Charted Territory on the iPad
By Randy Nelson
Bungie Aerospace, Halo creator Bungie’s initiative to help mobile and social game developers, has launched its first title for iOS. Crimson: Steam Pirates is a free, iPad-exclusive strategy game from Harebrained Schemes and Jordan Weisman, the creator of FASA franchises MechWarrior, Crimson Skies and Shadowrun.
In this steampunk styled title, players are Captain Thomas Blood, a swashbuckling hero in command of steam-powered battleships, submarines and zeppelins. Eight missions employ more than a dozen variants of these vehicles, as players tap and drag to create paths for their war machines to follow. Gameplay unfolds from a bird-eye view on a hand-drawn world map.
Aboard their ships, special crewmates allow players to increase their gun range, boost their speed and other perks. Beyond just pulling alongside other vessels and opening fire, players can send crew members to attack and board their enemies’ ships, eventually commandeering them if victorious.
The game also offers a multiplayer mode utilizing a single iPad. This involves players passing the device back and forth between turns in two different scenarios: rescue and protecting a VIP.
Crimson: Steam Pirates was chosen as Apple’s iOS Game of the Week following its release and has remained in the top 10 iPad apps since. Although the game is free, its publisher is offering additional missions in the form of a $1.99 in-app purchase.
You can follow Crimson: Steam Pirates’ progress using AppData, our tracking service for mobile games and developers.（source:insidemobileapps）
7）Gameloft selling mobile Game Cards in UK retailers
by Stuart Dredge
Game and Gamestation will be selling £4.95 cards for downloads of Android, BlackBerry, Symbian and Java games.
Mobile games publisher Gameloft has unveiled its latest direct-to-consumer initiative: Gameloft Game Cards.
The cards are initially being sold in the UK through two high-street retailers: Game and Gamestation. The cards cost £4.95, and enable the purchaser to download five games from Gameloft’s own mobile store.
That means no iOS titles though. Instead, people buying the Game Cards can choose from Android, BlackBerry, Symbian and Java games on the publisher’s D2C store, with savings of up to 66% available.
Gameloft is saying this is the first time people in the UK have been able to buy its mobile games from physical retailers, although we’re fairly sure it used to sell game boxes with download codes inside in mobile shops back in the day.
The new cards follow the publisher’s recent launch of a subscription service for Android HD devices.（source:mobile-ent）