作者：Carly Guarcello

在和上百家公司合作之后，其中包括某些大型社交游戏公司，我们总结10点取得显著成绩的要诀。所以若你正集思广益，筹划自己的下款巨作，以下建议可供参考。

success from joyeur.com

1. 聆听反馈

发行游戏后，注意倾听玩家反馈。你不仅会听到某些完善建议，还能提高用户忠诚度。

2. 培养用户

成功游戏既吸收新用户，也注意培养既有用户。社交媒介平台在培养用户方面扮演重要角色。成功作品不论在游戏，还是评论区域都有极高用户粘性。

3. 提供丰厚用户奖励

游戏应具有某种程度的回馈性。奖励可体现在情感、社交互动，或资金层面。奖励需能促使玩家持续体验。注意留心关键参数（游戏邦注：包括体验持续时间和频率）。理解这些参数能够让你获得较高用户粘性和留存率。

4. 先立足单个平台，然后再扩展至其他平台

虽然你希望尽可能覆盖更多潜在用户，但成功游戏最初通常只瞄准单个平台，然后再逐渐延伸至其他平台。通过先着眼某个平台，你将能够有效处理各种问题。有所专注能够促使你创造杰出游戏体验，获得大批忠诚粉丝。而扩展至其他平台和设备则是你的终极目标。

5. 迷人外观和感觉

游戏体验要比宣传计划描述更理想。将文本内容控制在最小限度。玩家不会阅读这些内容，因为他们希望体验游戏，而非阅读小说。

6.完美速度

游戏需具有突出性能，不存在任何延迟现象。需耗费5分钟进行加载或消除兴奋时刻的卡住问题的游戏将会迅速流失用户。

7. 适销性

设计能够宣传游戏和覆盖大量玩家的战略计划。计划需要包括广告、新闻论述，以及社交网络曝光（游戏邦注：因为这是用户的来源所在）。所以确保发布游戏消息，促使游戏成为大家希望体验的“游戏”。

8. 选择创收策略

把握创收策略后，你就能计算创收的虚拟交易量。你将能够实现回报最大化，完成自己的预期目标。

9. 确定和设定目标

不论是追求创收，还是旨在覆盖大量用户，把握数据能够帮助你创建进展时间表。

10. 把握竞争情况

进行调查研究。查看行业态势。也许你的初步构思已被实践。但你总是能够找到新的调整机会。最重要的是你如何将自己的作品差异化。这会促使内容获得成功。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

Top 10 Tips for Social Gaming

By Carly Guarcello

After working with hundreds of companies, including some of the largest social gaming firms, we’ve identified the top 10 essential tips to maximize your game’s success. So while you are brainstorming for the next big hit, keep these in mind.

10. Know your competition

Do your research. See what’s out there. It’s likely that your first few ideas, or something similar, have already been done. But, there is always room for a new twist. What’s important is how you differentiate your game from the rest. That is what will make it succeed.

9. Identify and set your goals

Whether you’re going for profit or for number of users, have numbers in mind to help you establish a timeline for your game’s success.

8. Pick a monetization strategy

With a monetization strategy in place you can calculate the usage required to achieve success. You will be able to maximize the return and meet the goals you have set for your game.

7. Marketability

Create a strategy and tactical plan that you can implement to promote your game and attract as many players as possible. Your plan needs to include advertising, news mentions, and a presence on one or more social networks since that is where your audience will be found. So make sure you get the word out and make your game “The Game” that users want to play.

6. Blazing speed

Your game has to have phenomenal performance and no latency. The fastest way to lose players is with a game that takes five minutes to load or freezes in the middle of an exciting moment.

5. Inviting look and feel

The game experience should be even better than described in components of your promotion plan. Keep text to a minimum. Players won’t read it because they want to play the game, not read a novel.

4. Achieve success on one platform and then, expand to others

Although you want to reach as many potential players as possible, the most successful games focus on one platform to start and then expand to others. By getting the kinks out of game logistics on one platform you will be able handle issues cost-effectively. Your focus will create a great game experience and you’ll be able to grow a loyal, rabid fan base. Expanding to additional platforms and devices should be your end goal.

3. Provide great player rewards

Your game has to be rewarding in some way. Rewards can be emotional, social, or financial. The rewards have to compel gamers to keep playing. Be sure to monitor key metrics including duration and frequency of play. Understanding these metrics will help you keep engagement and retention rates high.

2. Cultivate all players

Successful games welcome new players as well as nurture existing players. Social media platforms should play a large role in player cultivation. The most successful games have consistent player engagement both in the game and in discussions about the game.

And the number one success tip…

1. Keep the space between your ears open

After you release your game, listen to the feedback from players. Not only will you get some great ideas for enhancements, but you’ll grow player loyalty.（Source：joyeur）