世界上任何一家移动电话的运营商和制造商都明显地在设法复制生产Apple的iPhone，但他们也在试着去预测Apple公司在软件方面的动向么？答案是肯定的，至少按照Scoreloop 的CEO Marc Gumpinger说法是这样的。

Scoreloop Logo

Scoreloop是一个手机游戏社交平台，提供游戏排行和一些其他的社交功能来下载游戏。它卖给任何想拥有它的人一款白色标签版本的平台让它从它的竞争对手(像OpenFeint 或 Plus+)中脱颖而出。今天，它已经是台湾一家中华电信手机游戏方面的主要运营商。

将来，它也许会成为世界上其他地区的运营商，甚至是全世界的运营商。Gumpinger说他会与全球范围的公司进行交涉。然而，它愿意像信任自己的公司一样信任计划为手机社交努力而推出“游戏中心”的Apple公司。

“苹果游戏中心已提醒大家从经营者到原始设备厂商需要有一些游戏的焦点，” Gumpinger说。“很明显，你知道将Facebook移植到手机上是一个成功的契机，但是手机上没有任何Facebook开发商使用在Facebook上的基础设备。

既然iPhone即将拥有自己的游戏中心，其他的手机也需要一些相应的辅助。依照Google 的社交计划，Android也许最终会得到与iPhone游戏中心相媲美的辅助。与此同时，Gumpinger说手机运营商已经开始寻找社交平台并将其来作为一种向用户显示他们的价值的方法。

Scoreloop_iPhoneAndroid

“经营者们寻求的是和他们消费者建立更深的关系” Gumpinger说。“公司需要给他们的用户提供他们真正想要的东西。游戏市场已被证明是重建和最终用户关系的最有趣的市场。”

这也许意味着每个手机运营商在今后都将拥有让游戏玩家开始游戏时注册的的网络。这可能会导致一个分散的市场，但 Scoreloop运用这种它正在运行的模式连接到包括Facebook的多个网络，而且根据Gumpinger的说法，Scoreloop的活动用户普遍的通过白色标签版本的平台来进行资料共享。

Scoreloop已经变得十分的巨大，该公司称它每天的新注册量达10万，其中大部分来自Android的玩家。注册数据从五月份开始显著上升，当时的数据据说是每星期30万。(译者：唐统权)

Scoreloop Lands Mobile Platform Deal With Taiwanese Carrier, Predicts Many More to Come

Every mobile phone carrier and manufacturer in the world is trying to reproduce Apple’s iPhone; that much is obvious. But are they also trying to anticipate Apple’s moves in software? Yes, at least according to Scoreloop CEO Marc Gumpinger.

Scoreloop is a social platform for mobile phone games, providing leaderboards and other social features to downloadable games. What makes it stand out from a competitor like OpenFeint or Plus+ is that it sells a white-label version of its platform to anyone that wants it. Today, that’s a major Taiwanese carrier called Chunghwa Telecom.

Tomorrow, it could be any other carrier in the world — or all of them. Gumpinger says he’s talking to firms around the world. However, he’s willing to credit Apple, which is planning a mobile social effort called Game Center, as much as his own company.

“Apple Game Center has alerted everyone from operators to OEMs that there needs to be some focus on gaming,” says Gumpinger. “It’s pretty obvious that the success you’re seeing on Facebook is moving to mobile. But in mobile there’s none of the infrastructure that developers are used to on Facebook.”

While the iPhone itself will have Game Center, other phones will need some equivalent. Android may eventually get one, depending on Google’s social plans. But in the meantime, Gumpinger says that mobile carriers are starting to see a social platform as a way to show value to their customers.

“What the operators are looking for is a deeper relationship with their subscribers,” says Gumpinger. “[The companies] need to offer their customers something they really want. Games turn out to be the most interesting market to re-establish end user relationships.”

Down the road, that may mean that each mobile carrier has its own social network that gamers sign into when they start playing. That could result in a fragmented market, but in its current form Scoreloop connects to various other networks including Facebook, and Gumpinger says that data on user activities is currently shared across all the white-labeled versions.

Scoreloop itself is getting pretty big. The company says it gets 100,000 new signups per day, driven mainly by Android gamers. That’s up significantly from May, when it claimed 300,000 per week (or about 43,000 daily).(source:inside social games)