Mastering Freemium Game Mechanics Series: Discounting Alerts
Published in syndication with Mobile Orchard.
What are discounting alerts?
Discounting alerts are an outstanding way to drive users back into a game, or entice them while already there. There are a variety of things that can be discounted and potentially trigger an alert, for example:
Virtual Currency Discounts ( ex. “Receive half off all bundles of dolphin bucks today only)
Virtual Good Discounts ( ex. “Today only build stockpiles for half off”)
Time Discounts (ex. “Today only harvest in half the time”)
When and how often to use alerts.
In our post on when to use alerts we discussed how far a developer can push, the use of push notifications. Our experience has been that three notifications a day is a maximum threshold. With that understanding daily discounts would eat up one of your three potential alerts. A schedule of alerts would be beneficial to ensure you don’t inundate your users with notifications about: free this, rotting that and visits from so-and-so.
Under that premise, the question of when or where can result in a couple different scenarios.
Regarding when, it depends on the timeliness of your promotion. The reasoning here is the longer a consumer has to consider the offer the bigger window of time to make a decision. Additionally, a sense of urgency helps speed that decision process. Messages such as “Today Only” and “For a Limited Time” are musts in your alerts.
Regarding where, you’re faced with two options: a notification upon opening an app or within the app (local), and a notification that pre-empts the opening of an app (push). Depending on the offer, it may be large enough of a carrot to push a notification and drive a user back into the app.
Alerts are a must.
Whatever you decide that works best in your schedule, make sure you have one. Alerts are an absolute must in driving the success of your freemium games. Next week we’ll examine threshold alerts. Do you have a question about freemium gaming or a topic you’d like us to explore? Let us know in the comments or catch us on twitter @rechargestudios or @w3i.
Matthew Tubergen, Product Manager, Recharge Studios, W3i, LLC
Matt is a mobile content expert with a decade of experience working with brands that include Disney, NFL and LucasArts. Matt heads up W3i’s wholly owned publishing arm and investment fund, Recharge Studios(source: smartappmarketing）