iSwifter联合创始人Rajat Gupta表示，iSwifter此项措施不仅可方便iPad用户体验《Dragons of Atlantis》、《Zombie Lane》等Google+游戏，而且有利于开发者通过iSwifter获得更多iPad用户，这是一个苹果、谷歌和Facebook在iPad平台的三赢局面。
2）社交及MMO游戏开发商Gaia Online公司日前向iOS平台推出了旗下游戏《Monster Galaxy》的单机版本，该版游戏不含Facebook Connect功能。据AppData数据显示，这款游戏的Facebook版本最近MAU是910万，DAU也超过了41.4万。
在美国智能手机平台中，Android份额达40%，其次是占28%的iOS，第三名是比例达19%的RIM黑莓，Windows Mobile占比7%（游戏邦注：Windows Phone仅占1%的市场份额），其他手机操作系统所占份额仍是5%。
7）跨平台开发工具Game Closure公司日前宣布完成种子轮融资，但并未公布具体筹资数额，其支持者包括SV Angel、Charles River Ventures、Benchmark Capital、Greylock Partners和General Catalyst Patrners，并将利用这笔资金扩大基于HTML5的业务。
俄罗斯投资者Yuri Milner（曾经向Zynga投资）以及DeNA前董事会成员Joi Ito也是本轮融资重要参与者。
8）西雅图联邦法院一份起诉文件显示，有一位名为Rebecca Cousineau的用户正起诉微软Windows Phone非法追踪其个人行踪，即使她选择退出地理定位追踪功能也不例外。
1）iSwifter adds Google+ social games to its iPad app
by Stuart Dredge
500,000 users will now be able to play games including Dragons of Atlantis and Zombie Lane on their tablets.
US games company iSwifter has signed up 500,000 users for its iPad app, which lets them play Flash-based Facebook social games on Apple’s famously Flash-less tablet. Now it’s branching out to an additional social network.
iSwifter 4.1 will expand support to Google+, which recently launched its own social games offering. Flash-based Google+ titles like Dragons of Atlantis and Zombie Lane will now be playable within iSwifter’s iPad app.
“Not only does bringing Google+ Games to iPads give users a larger library of social games to choose from, it also benefits developers because, regardless of which social network their users prefer, developers now have access immediately to a rapidly growing, new mobile distribution channel through iSwifter,” says iSwifter co-founder Rajat Gupta.
“This is a win-win-win situation. Apple, Google and Facebook each win with more social games on the iPad.”（source:mobile-ent）
2）Gaia Online Launches Monster Galaxy for iOS in First Mobile Game Foray
By AJ Glasser
Social and massively multiplayer online game developer Gaia Online brings its Pokemon-style pet game, Monster Galaxy, to iOS devices today with a standalone mobile version.
Company CEO Mike Sego previously told us to expect its first iOS experiment this September. At that time, the rapid growth of Monster Galaxy on Facebook might have suggested a mobile port of the monster-catching-and-battling game. Sego tells us today, however, that the iOS game is a standalone version that does not require a Facebook Connect login to play.
As this is Gaia Online’s first foray into mobile games, Monster Galaxy for iOS is currently a somewhat linear experience with only the story gameplay mode. Sego says that as things progress, the developer will consider adding cooperative or competitive multiplayer modes, as well as possible cross-compatibility with the Facebook game. Features that increased engagement in the Facebook game, like Moga evolution, may also be added in the future. As always, the developer will also keep an eye open for opportunities on other mobile devices, if the iOS version performs well.
Monster Galaxy for iOS is free-to-download with microtransaction purchases of energy refills and premium Mogas. Look for it in the App Store today. Monster Galaxy on Facebook now has 9.1 million monthly active users and just over 414,000 daily active users, according to our AppData traffic tracking service.
3）Study: smartphone penetration hits 40% of overall U.S. mobile market
Nielsen just released the latest statistics on smartphone usage in the United States. Slowly but surely, smartphones continue to take over the entire mobile phone industry. As of July 2011, 40 percent of all mobile phones in use are smartphones. The other 60 percent are feature phones, but that number shrinks with every day that goes by.
Nielsen also broke down that 40 percent of smartphones to find operating system market share. Android grabbed hold of 40 percent of all smartphones. Right behind that is iOS with 28 percent. RIM’s BlackBerry is at 19 percent. Oddly, Windows Mobile is still clinging on 7 percent of market share. Windows Mobile is Microsoft’s old mobile OS, later succeeded by Windows Phone. You folks really need to consider making an upgrade. But speaking of Windows Phone, the latest OS to come out of Redmond only captured 1 percent of mobile operating system usage, though things are always changing. All others combined account for the remaining 5 percent.
It’s clear that Android is definitely winning the race in terms of software, but it’s important to know the Apple iPhone wins — by a landslide, I might add — in terms of hardware. Out of the hundreds of Android phones out there, they all add up to 40 percent. There are only four different models of the iPhone, and together they claim 28 percent — an impressive statistic for Apple.
Finally, Nielson goes on to report what operating systems people are interested in for the future. Ranging from innovators to late adopters, the amount of people unsure about their next smartphone increases dramatically. 7 percent of innovators are unsure, as are nearly one third of late adopters. Interest in Windows Mobile, Windows Phone, and RIM’s BlackBerry stay generally within the same range throughout. The majority of consumers are looking to eventually invest in Android. iOS love isn’t lacking either, and early adopters in particular show a slight preference for the iPhone over any Android device.（source:intomobile）
4）ComScore study reveals a quarter of UK smartphone users can recall seeing an ad
by Matt Sakuraoka-Gilman
Market intelligence outfit comScore has released details of a recent mobile and online study, revealing 25.4 percent of UK smartphone users could recall seeing an ad on their devices.
In absolute numbers, that’s 5.4 million UK smartphone subscribers who during June 2011 said they saw an ad either while browsing the web or in a game or app.
ComScore revealed that this figure was up 28 percent compared to a similar survey in March.
In addition, nearly 8 percent of smartphone users recalled seeing ads at least once a week (up 28 percent), and 7.5 percent recalled seeing them almost every day (up 52 percent).
Age before beauty
ComScore also separated its findings based on age demographics, with the age 15-24 bracket unsurprisingly garnering the highest number of ad recalls.（source:pocketgamer）
5）In-Game Ads May Backfire In Violent Games, Says Study
by Frank Cifaldi
Advertisements in violent video games may cause players to view those brands negatively, according to a new study.
New research out of UT Austin’s College of Communications shows that a majority of participants in a recent study were both better able to recall ads and, in general, had a better attitude toward the companies being advertised when playing a nonviolent game versus a violent one.
Participants were asked to play through one of two games with embedded ads. One had NPCs shooting guns at the player in rooms covered in blood. The other had the NPCs holding nothing and the rooms drenched in water. They were otherwise identical in every detail.
Participants were then asked to recall which brands they had seen advertised in the games, and to also share their feelings on the brands.
While both recognition and attitude were “significantly lower” among those playing the violent version of the game, female participants skewed even lower than males, with an 11.29 percent decrease in brand liking following the session. According to the researchers, this could be attributed to women typically having less experience playing violent games, or to men being desensitized to violence and not noticing it.
According to researchers Seung-Chul Yoo and Jorge Pena, violent content in games draws focus away from the advertisements, limiting a player’s mental capacity to process advertisements. Additionally, they say, the blood and gore subconsciously links negative feelings to the brands being represented.
“Advertising campaign planners would do better to spend their budget on ads embedded in nonviolent video games than in ads placed within violent video games; particularly if they are trying to reach women,” said Yoo.（source:gamasutra）
6）PlayHaven Launches Way to Quickly Test Different Ad, Monetization Units Through HTML5 Layer
By Kim-Mai Cutler
One headache mobile developers have to grapple with when they want to test new ad units or user flows is having to retool then resubmit their app to the store.
San Francisco-backed company PlayHaven says it can fix that problem through a new service that places an HTML5 overlay on top of a developer’s app, allowing them to quickly swap in and out different types of units.
Many of the bigger developers like Storm8 already handle most of their content on the server-side, so they can quickly put new items in their store or test new cross-promotion campaigns. But smaller developers lack this advantage so PlayHaven’s product could even the playing field for them. PlayHaven is comparing it to a content management system or CMS, which made it easy for people without technical backgrounds to handle updating their sites quickly.
“Developers complained to us that there were too many SDKs (software development kits). Any time you want to try some other way to monetize or a new feature that you didn’t want to build yourself, you require another SDK,” said Andy Yang, the company’s chief executive.
Each SDK can also add to the size of each app, bringing it closer to the critical 20-megabyte limit at which Apple forces users to download the app over wi-fi instead of over the 3G network. Passing this limit can drastically drop the number of users who choose to download an app.
Adding PlayHaven’s so-called “dynamic overlays” allows developers to test different interstitials and promotions without having the re-work the app itself or resubmit it. (That said, if you test a mobile banner unit that will cover up a critical part of your game’s user interface, you might have to reformat it to fit.)
Accompanying the overlays is an analytics dashboard that shows the clickthrough and conversion rates on these units. If it’s a cross-promotion ad, then it can also show actual installs facilitated by the unit. Developers can also control the frequency with which promotions are shown, or put time restrictions on them, just like with many advertising products.
The service is free for the first 1 million messages a month and then 10 cents for every 1,000 messages after that. A “message” is like an interstitial or unit that’s exposed to a player in the dynamic overlay. PlayHaven just signed a big contract with Glu Mobile to test its dynamic overlays in the company’s games. Before that, it said it had 36 million unique users and was doing 150 million game sessions a month.
The company has raised $3 million last year and been through a number of changes over the past two years. Yang stepped up as chief executive at the beginning of the year and the company shifted away from being a social network for gamers.（source:insidemobileapps）
7）Multiplayer cross-platform toolset Game Closure closes seed funding
by Keith Andrew
Evidence of the interest in Game Closure’s cross-platform SDK can be found in the number of investors the firm has been able to source for its seed funding round.
Though the total amount raised is not known, seven different investors – including SV Angel, Charles River Ventures, Benchmark Capital, Greylock Partners and General Catalyst Patrners – have backed the firm as it looks to turn its HTML5-based environment into an industry standard.
Russian investor Yuri Milner – who has previously backed Zynga – and former DeNA board member Joi Ito were also key figures in the round.
The game that results can then be run in any HTML5-equipped web browser, enabling studios to write just one batch of code that can be deployed across all three platforms.
Interest in the firm has also been spurred by continuing rumours surrounding Facebook’s Project Spartan, expected to be announced during the F8 conference on September 22.
The social network’s HTML5-based platform – apparently being developed with Apple’s input – will reportedly deliver a browser-based marketplace, initially for iOS only. A platform like Game Closure, therefore, would appear the perfect fit, enabling developers to target the store with multiplayer equipped from day one.
According to TechCrunch, co-founder and CEO Michael Carter has said the firm’s SDK can be built into a game in under two weeks, allowing studios to back all devices at once rather than involving themselves in the “platform wars”.（source:pocketgamer）
8）Lawsuit claims Microsoft tracks Windows Phone users
Users of Microsoft’s Windows Phone are tracked by the company, even after they have opted out of location tracking, according to a lawsuit filed Wednesday in Seattle federal court.
The class-action lawsuit (PDF, 17 pages) was filed on behalf of Rebecca Cousineau, who claims that the company gathered information about her location via the phone’s camera, even after she opted out of the geo-location service.
The suit comes less than four months after Microsoft told Congress it no longer tracks individual smartphones.
The suit alleges that the “deceptive” tracking is a scheme on the part of Microsoft to build a system that can send targeted ads to consumers’ mobile phones based on their location.
The first time Windows Phone owners use the camera, the software prompts them to allow or deny access to their geo-location. Lawyers for Cousineau claim that, even after she denied access to her location, Microsoft continued to record “the approximate latitude and longitude coordinates of the user’s device, a unique identifier for the device, current date and time, and the locations of the closest cellular tower and WiFi network.”
The suit contends that, using the data collected by Microsoft, researchers were able to track the approximate whereabouts of individual consumers.
Lawyers in the suit cite Microsoft’s letter to Congress in May, which said the company collects limited information about a phone’s location, but only to provide more “useful and relevant experiences to customers.”
“To provide these rich experiences, Microsoft collects limited information necessary to determine the approximate location of a device. Collection is always with the express consent of the user and the goal of our collection is never to track where a specific device has been or is going,” Microsoft said the in letter (PDF, 10 pages).
Tracking technology on smartphones has become a political issue recently, with members of a key House committee seeking answers about privacy procedures from Microsoft, Google and other tech companies.
The congressional review was prompted by the claim that Apple’s smartphone software collects and sends location information and other unencrypted user data.
Microsoft has not yet responded to a request for comment.（source:techflash）