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分析两大平台热门游戏的标题词数和缩略图类型

发布时间:2011-08-30 10:37:44 Tags:,,,

标题和缩略图在游戏发行初期非常重要。这是促使玩家点击和试验的元素。虽然优质玩法是必要因素,但这之前你需先吸引玩家眼球。我研究了Newgrounds(游戏邦注:其为FLASH网站)和Kongregate平台“常胜将军”的标题和缩略图,旨在分析这两大元素在热门游戏的重要性。

game thumbnail from blogtechnika.com

game thumbnail from blogtechnika.com

Newgrounds的11款热门作品

graph 1 from freelanceflashgames.com

graph 1 from freelanceflashgames.com

1、2、3和4分别代表标题单词数量。百分比代表各标题单词数的分布情况。如图显示,在这11款热门游戏中,标题为1个单词的游戏有18.18%;标题为2个单词的游戏有18.18%;标题为3个单词的游戏有18.18%;标题为4个单词的游戏有45.45%。

graph 2 from freelanceflashgames.com

graph 2 from freelanceflashgames.com

各色块分别代表游戏缩略图包含的元素。百分比分别代表各缩略图类型的分布情况。每款游戏只体现一种缩略图类型。如图显示,在这11款游戏中,缩略图包含玩法的游戏的有27.27%;缩略图包含角色面部表情的游戏有36.36%;缩略图包含完整角色的游戏有27.27%;缩略图包括符号/标题的游戏有9.09%。

Kongregate的15款热门作品

graph 3 from freelanceflashgames.com

graph 3 from freelanceflashgames.com

1、2、3、4和5分别代表标题单词数量。百分比代表各标题单词数的分布情况。如图显示,在这15款游戏中,标题为1个单词的游戏有25%;标题为2个单词的游戏有25%;标题为3个单词的游戏有37.5%;标题为4个单词的游戏有6.25%;标题为5个单词的游戏有6.25%。

graph 4 from freelanceflashgames.com

graph 4 from freelanceflashgames.com

各色块分别代表游戏缩略图包含的元素。百分比分别代表各缩略图类型的分布情况。每款游戏只体现一种缩略图类型。如图显示,在这15款游戏中,缩略图包含玩法的游戏的有33.33%;缩略图包含角色面部表情的游戏有20%;缩略图包含完整角色的游戏有26.67%;缩略图包括符号/标题的游戏有20%。

以上这些数据直接来自Newgrounds和Kongregate热门游戏列表。玩法元素说明缩略图呈现游戏玩法。角色面部表情说明缩略图着眼角色表情变化。完整角色说明缩略图关注角色全身,而非仅是面部表情。最后,符号/标题表示缩略图包含代表游戏的符号或游戏名称。

虽然单凭缩略图和标题无法促使游戏成为热门作品,但其能够给游戏增添色彩,一定程度推动游戏成为优质作品。

游戏邦注:原文发布于2009年2月22日,文章数据以当时为准。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

Thumbnail and Title Research on Top Rated Games

Your title and thumbnail is essential in the early stages of your game being released. It is what causes people to click on your game and try playing it. While good gameplay is a must, you need people to view your game before you can get to that stage. I’ve taken the liberty of researching the titles and thumbnails of the top games of all time on Newgrounds and Kongregate to show you the what thumbnails and titles worked for the top games.

Newgrounds Top 11 Games

Each number on the right represents the number of words in the title. The percent of games that used that number is shown on the graph.

Each caption on the right side stands for what is included in the thumbnail. The percent is based on how many games had that type of thumbnail. A game could only be included in one category.

Kongregate Top 15 Games

This graph shows the number of words contained in the title of top rated games on Kongregate. Each number on the right corresponds to the appropriately colored section of the graph.

Pie Graph with the kind of thumbail used for the highest rated games on Kongregate. Each caption on the right is resembled by it’s appropriate color on the graph.

The data for these graphs was taken directly from the top game lists of Newgrounds and Kongregate. Each caption on the thumbnails graphs shows what is inside the thumbnail. Gameplay means that the thumbnail showed gameplay. Character’s face means that the thumbnail’s primary focus was on the face of the character. Full Character means that the thumbnail was focused on whole body of the character, not just the face. Finally, Symbol/Title means that the thumbnail included a symbol representing the game and/or the game’s name in the thumb.

While thumbnails and titles aren’t alone enough to make a game reach the top-rated lists, it does give your game that extra push that might just add an additional 0 .01 of score that is needed to reach the best games list. How does your game rank up against these statistics?(Source:freelanceflashgames


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