Android Market Vs. 亚马逊商店
*强大的 预安装市场——Android Market几乎植入所有Android手机（游戏邦注：少数运营商除外）。
* 缺乏质量管理——开发商会提交存在缺陷，或者甚至是破坏Android Market TOS（测试操作系统）的应用。此外，开发商还可通过给予同款应用的20种版本不同名称/色彩方案/皮肤，成功上传内容，躲过Android Market TOS的“法眼”。因此，这将形成极其糟糕的用户体验。
* 长期以来的高额注册费——开发商要入驻亚马逊App Store需支付99美元年费（虽然开发商目前享有头年免费福利）。
Android Market and Amazon Compared
Android app distribution is becoming an increasingly fragmented and messy environment. From an end user’s perspective, new app stores aren’t necessarily a bad thing. Don’t like the selection or pricing in one store? Head over to the next one and see what they have to offer. Developers, on the other hand, are having a hard time making sense of the existing app store’s guidelines, pricing and distribution and could be facing more challenges with new stores like Amazon’s upcoming app store.
Android Stores Aplenty!
There are already plenty of alternative Android markets such as AppBrain, MobiHand, SlideMe, GetJar, AndSpot, Opera’s recently launched mobile market, with mobile carriers and device manufacturers such as Motorola announcing their own “Android Market”. The end of Android distribution fragmentation is nowhere in sight.
Android Market and Amazon Compared
It remains to be seen how customers will react to the growing number of android app stores. Nonetheless, user experience such as content navigation, recommendations, discovery and of course pricing will play a significant role in determining if other app stores will prevail.
From a developer standpoint, issues such as ease of use, smarter API’s, payouts and customer service will inevitably be the deciding factors of where they choose to upload their apps. This in turn will affect the individual app store’s catalog of apps.
Let’s look at how the leading Android app stores stack up.
Android Market Benefits
* Low barrier of entry – Developers can publish apps to the market after paying a $25 registration fee.
* Short time to market – Apps go live within about 5 minutes.
* Pre-Installation – The Android Market is already installed in most Android supported phones (with the exception of a few operators).
Revenue Share – The Android Market currently works on the standard 70/30 revenue share model which has clearly proven itself effective.
Android Market Drawbacks
* Lack of different pricing models – Subscription based monetization and in-app purchasing aren’t currently available, although as of recent news, this is supposedly rolling out in May.
* Note: It has been suggested that Google’s primary goal has never been to sell more apps, but rather to expand their advertising network to include as many mobile devices as possible.
* Lack of quality control – Developers can submit flawed apps or even apps that violate the Android Market’s TOS. In addition, developers can fly under the Android Market’s TOS by uploading 20 different versions of one single app and justify the upload by giving each app a different name/color scheme/skin. Consequently, this may contribute to an all around bad user experience.
3. Marketing and Distribution
* Lack of information – Tracking and analytical tools are still missing from the app landscape in general, limiting developer’s ability to market their product well.
Amazon App Store Benefits
Amazon brings a credible alternative app market, leaving them free to solidify big deals such as the upcoming Angry Birds, Rio launch.
* Alternative billing methods: Payments will be made through Amazon’s one-click payment system, although developers can integrate any other alternative systems like PayPal in their application. In addition, credit cards, gift cards, and even checking account payment options will be available. Amazon also accepts payments in countries where Google Checkout currently doesn’t.
* Larger end-user reach – Amazon already holds one of the world’s largest user bases that developers can tap into.
* Expertise in e-commerce – Amazon has years of experience in understanding their customers and focusing on user behavior and user preferences. All their expertise will be utilized in their app store which should translate into a very promising end-user experience and developer profit margin.
Amazon App Store Drawbacks
* Long-term high set up fees – Developers have to pay $99/year to host on Amazon’s App Store (though developers can currently benefit from the first year for free.)
* Questionable TOS – Amazon TOS are questionable as they retain the rights to modify your code and/or add their own DRM protection, meaning they will only work on devices they approve.
* Amazon also requires that the app’s “Initial Availability Date” be identical to when a developer lists the application with a “similar service.”
Amazon’s store is intended to go live in the near future and we’re intending to keep a close eye on how it will be accepted by the developer community and end users. Follow us over on Twitter @MoMinis and let us know your opinion about whether you’ve had a pleasant experience working Android Market or not and what you’d like to see change in the existing and upcoming stores.（Source：mominis）