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每日观察:关注Facebook重新设置游戏页面(8.25)

发布时间:2011-08-25 14:02:26 Tags:,,

1)Facebook在两周前宣布调整平台的游戏功能,观察者近日测试发现,该平台不但优化了游戏体验,而且还提供了更理想的游戏搜索服务。

Pioneer Trail(from gamezebo)

Pioneer Trail(from gamezebo)

其中一个明显变化就是扩大游戏界面,使其不再局限于原来有限的小框之内(如上图所示的《Pioneer Trail》),但也有些游戏暂时不支持这一新功能(如下图所示的《模拟人生社交版》)。

The Sims Social(from gamezebo)

The Sims Social(from gamezebo)

此外屏幕右侧还添加了一个新信息栏,显示用户最近玩过的游戏,以及可实时更新好友游戏动态的消息。

new games(from gamezebo)

new games(from gamezebo)

Facebook游戏页面目前划分为三个模块:“最佳推荐游戏”、“最新游戏”和“好友在玩的游戏”,其中的“最佳推荐游戏”一般是MAU在Facebook榜单前列的游戏。

2)谷歌旗下广告网站DoubleClick最新数据显示,Facebook在今年6月份的页面访问量已达1万亿次,成为互联网访问量最高的网站。

facebook(from infofacebook.info)

facebook(from infofacebook.info)

今年6月,Facebook独立访问用户约8.7亿,其非注册用户为1.2亿,这种情况与搜索结果和非用户访问现象有关。

平均每名访问用户浏览1150个Facebook页面,这一数据表明Facebook的用户粘性非常高。多数用户喜欢点击图片库(每张图片算一个访问页数),玩《FarmVille》等社交游戏,以及查看其他用户资料。

访问量居于其次的网站是YouTube,其6月份独立访问用户为7.9亿,页面访问量达1亿次。

3)社交游戏开发商Zynga日前与Euronet Worldwide公司旗下的epay合作,向欧洲18个国家发售Zynga游戏卡,支持用户向27.6万个epay零售定点购买这种游戏卡。这18个市场包括英国、法国、西班牙、德国、卢森堡、比利时、葡萄牙、意大利、奥地利、瑞士、瑞典、挪威、丹麦、希腊、波兰、匈牙利、捷克和克罗地亚。

Zygna Game Card(from venturebeat)

Zygna Game Card(from venturebeat)

Zynga上个月还与Gate2Play合作,向中东和北非地区发售游戏卡。

4)Hexify向Facebook推出《Journey of Moses》是一款以圣经为题材的Facebook游戏,本月初发布后的用户增长颇为乐观,据AppData数据显示,《Journey of Moses》最近的MAU是6万4342,DAU是2万2662。

Journey of Moses(from insidesocialgames)

Journey of Moses(from insidesocialgames)

该游戏具有多个关卡,每个关卡都有特定目标。玩家要扮演Moses完成寻找和搜集道具的多项任务,然后由此进入下一个关卡。该游戏的社交功能包括分享成就,请求帮助和拜访好友等。玩家可使用Facebook Credits购买特定道具,补充能量和完成额外任务。

5)在本周的DAU增长最快Facebook游戏榜单上,EA Playfish推出的《模拟人生社交版》居于榜首,Zynga游戏《CityVille》和《FarmVille》分别位于第二、第三名(该榜单数据取自本周日)。

Top Gainers This Week-Games(from AppData)

Top Gainers This Week-Games(from AppData)

育碧推出的《The Smurfs & Co》位列第四,德国开发商Wooga新游戏《Magic Land》排在第6名,紧随其后的是该公司另一款游戏《Diamond Dash》。

6)SingleGrain最近发布了一份Facebook与Google+信息对比图,指出了两个社交网络各自的优势(详见下图)。

据该图表显示,Facebook在今年5月的独立访问用户为7.136亿,占全球社交网络访问量的55%,其每日流量占全世界所有网站的40%。

Facebook和Google+都是以男性用户为主导的社交网络,前者男性用户占51.2%,后者占73.7%。24.56%的Google+用户是工程师,软件开发者、网页设计师和软件工程师分别占Google+用户的13.57%,10.77%和10.05%(游戏邦注:但据Bime Analytics最新调查数据显示Google+在8月份的用户主力军已变成学生群体)Google+已经成为史上发展最快的社交网络。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

Facebook vs Google+(from SingleGrain)

Facebook vs Google+(from SingleGrain)

1)Exploring Facebook’s redesigned game pages

By Andrew Webster

Announced nearly two weeks ago, Facebook’s minor redesign for games is slowly starting to roll out to users. The changes were made in an attempt to improve the experience players have while actually in a game, as well as improve discoverability by making it easier to find games that you want to play. From what we’ve seen so far the changes are solid improvements, or at least they will be once everything starts to work as advertised.

One of the big changes is that, while playing a game, Facebook now makes better use of your screen real estate so that games are no longer confined to a tiny little box. You can check out this feature in action while playing the new Pioneer Trail expansion for FrontierVille: as you expand and contract your browser window the game grows and shrinks alongside it. It’s pretty slick and makes for a better playing experience.

Unfortunately most games don’t seem to support the new feature yet. Most of the games we tested, including new releases like The Sims Social (pictured above) remained confined to the traditional square playing area. Whether these games will be updated to make use of the feature is unclear.

You’ll also notice a new information bar on the right side of the screen that presents some useful data, including links to your most recently played games. There’s also a real-time game news ticker that updates as your friends accomplish things in the games they are playing.

In addition to the games themselves, the Games page has also received a facelift. Instead of simply seeing a list of requests (though these still show up) and your most recent games, the Games page now has three different sections: “Most Recommended,” “Newest,” and “Friends Playing.” The “Most Recommended” section seemed to simply be a list of some of the more popular games on the platform. For me the top three games listed were CityVille, Empires & Allies, and Gardens of Time, all top 20 apps in terms of monthly active users.

The other two sections weren’t quite as useful as they first appeared to be. The “Newest” section listed some relatively old games like Empires & Allies and Monster World, while the “Friends Playing” section had just three games: FarmVille, Lexulous, and Bejeweled Blitz. This was especially strange since everyone I know seems to be compulzively playing The Sims Social.(source:gamezebo

2)Facebook Hits 1 Trillion Pageviews

By John Paul Titlow

Social networking behemoth Facebook reached 1 trillion pageviews in June, according to new data. Facebook is the most-visited website on the Internet, according to data compiled by the ad network DoubleClick, a subsidiary of Google.

In June 2011, Facebook received about 870 million unique visitors, a figure that exceeds the number of registered users the site has by about 120 million. That’s because many of the site’s pages come up in search results and are generally visible to non-users, if only partially.

According to this data, the site gets nearly 1,150 pageviews per visitor. That’s an extremely sticky website. Yet it comes as little surprise considering how much time many users spend on Facebook doing things like clicking through photo galleries (each photo counts as a pageview), playing games like FarmVille and viewing other people’s profiles.

The second most-visited website was YouTube, which had 790 million unique visitors in June and 100 million pageviews.

The data released by DoubleClick does not include adult websites, ad networks and certain sites owned by Google.(source:readwriteweb

3)Zynga Expands Game Cards Into 18 New Countries

By AJ Glasser

Zynga announced an expansion of its game card distribution in Europe today that adds 18 new countries to its reach via a partnership with epay, a division of Euronet Worldwide, Inc.

The game cards allow player to purchase virtual goods within Zynga’s games. The cards themselves are available at retail stores and kiosks available from within epay’s network of locations. The partnership grants epay retailers to offer in-store bonuses like free virtual goods, or customized marketing promotions and discounts.

According to the press release announcing the partnership, epay boasts 276,000 retailer locations and 588,000 points of sale in various countries. The 18 markets included in the epay-Zynga partnership are the United Kingdom, France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia. Last month, Zynga expanded its game card distribution to the Middle East and North Africa through a partnership with Gate2Play.(source:insidesocialgames

4)Journey of Moses for Facebook Is a Social Take on the Old Testament

By Randy Nelson

The first Facebook title from Hexify Inc., Journey of Moses, is a a treasure-hunting adventure game based on the life of the prominent figure from the Bible’s Old Testament. With relatively few games sporting religious themes, this title has seen its usage skyrocket since launching earlier this month.

According to our traffic tracking service AppData, Journey of Moses currently has 64,342 monthly active users and 22,662 daily active users.

Journey of Moses is divided into levels, each with their own objectives. Early in the game, players (as Moses) are tasked with simple things, such as finding and collecting all the pieces of his royal outfit. This is achieved by clicking on floor tiles in order to reveal what’s beneath them. This action requires energy to perform and most often results in the player receiving a reward of gold, shekels and experience points. Sometimes, special items are unearthed, including the aforementioned clothing, as well as necklaces, statues, writing tools and other objects that go into collections. Gems can also be found, and these are required to “bribe” the player’s way past guards in the royal palace. Once the player has performed 100 percent of the actions possible in any given level, they can move onto the next.

Social features include sharing accomplishments and asking other players for help obtaining certain items through viral channels such as users Walls, as well as the ability to visit friends once they’ve been invited to the game. Doing this takes players to their friends’ camp screens, where they can collect a daily gem.(source:insidesocialgames

5)The Sims Social, Zynga Lead This Week’s List of Fastest-Growing Games by DAU

By AJ Glasser

EA Playfish’s The Sims Social holds the lead on this week’s list of fastest-growing games by daily active users. CityVille and FarmVille round out the top three.

Note: Due to a Facebook reporting delay begun August 20, these numbers date back to last Sunday, a particularly low-traffic day for social games.(source:insidesocialgames

6)The Battle Between Facebook and Google+ [Infographic]

By Bilal Hameed

Although Facebook has secured the top spot with 750+ million users, the rapid growth of Google+ (with an estimated 25 million users) must be making the social media giant nervous.  SingleGrain has highlighted the differences between Facebook and Google+ via an Infographic and elaborated the benefits and drawbacks of both networks.

According to SingleGrain:

Although Facebook still holds the lead in total users, Google+ is certainly catching up. The privacy controls and simple sharing tools could give Google+ an edge to draw in even more users if they can expand outside their current demographic.

SingleGrain did a side-by-side comparison of both the networks in the Infographic. For example the Infographic discussed different ways Facebook and Google+ deals with friends, chat, and privacy settings. According to the graphics, Facebook had 713.6 million unique visitors during the month of May alone and the site accounted for 55 % of the total visits to the social networking sites in addition to generating 40 % of the total daily internet traffic worldwide.

Both Facebook and Google+ are male dominated having 51.2% and 73.7% of male population respectively. Top occupation on Google+ belongs to engineers, holding about a quarter (24.56%) of its total users. Software developers, web-designers and software engineers are among the other popular occupants on Google+ holding 13.57%, 10.77% and 10.05% respectively. Google+ has now become the fastest growing social network in the history, but it still remains to be seen, if Google+ could one day become as big as Facebook, if not bigger.(source:socialtimes


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