1）移动应用分析公司Localytics最新报告表明，iPad用户在新闻应用中的投入时间最长，但访问游戏应用的频率更高。

iPad_Frequency(from Localytics)

与一般iPad应用的使用情况相比，用户使用新闻应用的时长比其他应用多2.3倍左右，而Pandroa或Spotify等音乐应用的使用时长也比一般应用多2倍左右。用户每月使用体育、娱乐和游戏应用的时长较短，但访问频率却最高。

iPad_Length(from Localytics)

报告还指出，iPad用户似乎更喜欢体验时间较短、更为休闲的游戏，而非耗时较长的游戏；iPad显然是一种适合阅读和游戏的移动设备。

2）分析公司SNL Kagan日前预测，2011年美国手机游戏营收将达15.3亿美元，约是2010年的两倍左右，占全美游戏市场份额的7.7%。

All Things Digital报告则预测，2011年第四季度美国手机游戏营收将达1.394亿美元，采用免费模式的游戏是其中最主要增长动力。

SNL Kagan还公布了一份美国前十名手机游戏发行商（按营收排序），位列前三甲的分别是EA Mobile、Gameloft以及DeNA旗下的ngmoco，其次是Rovio Mobile、Glu Mobile、Capcom、Zynga、Sony Pictures Mobile、Namco Bandai和MocoSpace（游戏邦注：该公司侧重于基于HTML5的移动网页游戏，而非传统的下载游戏）。

以下是pocketgamer网站总结EA、Juniper、Gartner、Kagan等公司对手机游戏市场规模的预测对比图。

mobile-game-market-predictions_2011(from pocketgamer)

3）芬兰开发商Rovio日前宣布前Fox Digital移动高级副总裁Andrew Stalbow加入公司美国团队，担任Rovio北美总经理，并为《愤怒的小鸟》动画内容以及新原创作品寻找新合作伙伴和发行渠道。

Andrew Stalbow-left(from mtv3.fi)

Andrew Stalbow在加入Fox Mobile之前还曾分别在Hutchison 3G UK和Vodafone任职，他曾经负责《Glee》、《阿凡达》和《辛普森一家》等应用发行和影视内容授权业务。

Rovio之前还曾聘请Marvel Studios前高管David Maisel任特别顾问，并收购芬兰动画工作室Kombo，以便为《愤怒的小鸟》动画片制作奠定基础。

4）市场调研公司NPD最新报告指出，Android平台在过去几个月中仍是美国智能手机销售冠军，今年第二季度Android智能手机销量在美国占据52%市场份额（游戏邦注：今年第一季度，Android智能手机销量在美国市场份额为36%）。

Android(from intomobile)

居于其次的是苹果iOS，其市场份额增长至29%，黑莓份额下滑了11%，而Windows Phone7、Windows Mobile和webOS的份额均不足5%。

5）iSwifter日前预测公司今年总营收将超过1000万美元（游戏邦注：该公司今年刚成立，其产品iSwifter应用的主要功能是让基于Flash的Facebook游戏在iPad上流畅运行），其创始人Rajat Gupta表示，iSwifter技术可用于游戏以外的其他多种应用，他称公司想成为应用领域的Netflix，iSwifter目前共有8名成员，他们希望今年将人员规模扩充至40人左右。

iSwifter(from venturebeat)

6）分析公司Robert Baird日前针对531名用户展开调查，发现苹果iPad仍是平板电脑市场最受欢迎产品，其支持率高达94.5%；而在其他列入调查的平板电脑当中，仅有惠普TouchPad支持率超过10%（游戏邦注：该调查发生于惠普宣布停产webOS设备之前）。

tablets survey(from Robert Baird)

而宏基、华硕、LG、HTC和戴尔的用户支持率都不甚理想，摩托罗拉Xoom虽然表现不俗，但价格偏贵，黑莓Playbook仍然有待改进。

该公司分析师Colin Sebastian看好亚马逊平板电脑，认为该设备低于300美元的价位是其有力竞争筹码，并预测其第一年销量将达300万部左右。

7）针对最近移动领域热议的数起专利权风波，路透社绘制了一张主流手机/配件制造商之间起诉、被起诉和授权的关系图谱（详见下图），其中红色箭头代表A起诉B，蓝色双向箭头代表AB相互起诉对方，绿色箭头表示A向B授权相关技术。

mobile patent suits(from Reuters)

8）移动广告营销公司inneractive八月份报告表明，男性和女性用户对移动广告的看法和反应存在不少区别。男性用户更容易去点击移动广告，而且多数属于Android用户；女性用户更多人使用黑莓手机，并且主要点击即时信息工具和社交网络应用中的广告（详见以下图表）。

如图所示（CTR代表点击率，eCPM代表有效千次印象成本），女性用户的广告平均CTR为1.65%，男性则是2.73%。

在娱乐应用中，女性用户的eCPM平均为1.44美元，CTR是2.97%；在社交和即时信息工具应用中，她们的eCPM平均为0.52美元，CTR是0.43%；在益智类应用中，她们的eCPMj 0.97美元，CTR为1.91%。

在体育应用中，男性的eCPM平均是1.04美元，CTR是2.43%；在街机和动作类应用中，他们的eCPM是1.04美元，CTR为2.43%；在纸牌和博彩类应用中，他们的eCPM是0.63美元，CTR为1.02%。

在Android用户当中，女性比例为39%，男性则是61%；在iOS用户中，女性占49%，男性则是51%。黑莓女性用户占59%，男性则是41%；Symbian女性用户为49%，男性比例是51%。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

mobile ads gender breakdown(from inneractive)

1）iPad Owners Use New Apps Longer and Play Games More Often

By Dan Rowinski

Mobile application analytics company Localytics has spent time researching how users interact with their iPads and found that users spend the most time with news apps while games were the most frequented apps. Localytics measures usage sessions of apps that have it installed and the data in the study comes from monitoring when apps were opened and subsequently closed. Localytics findings show the cross-section of the app market that can be a good source for developers that want to understand how their audience is interacting with their applications.

Compared with the average user session of an iPad app, users used their news apps two-and-a-half times longer than the average app. Music apps, like Pandora or Spotify, averaged nearly two times the average usage. Sports, entertainment and games were the low items for average session length while games had the most sessions per month. Check out the charts below for more details.

Localytics notes that news apps generate the longest user sessions. That means that apps like Flipboard and Zite tend to be open longer than other apps. The company notes “iPad users appear to be playing short, more casual games, rather than in-depth time-consuming ones.” This may not be the truth though as time-consuming games, like Strategery or Order & Chaos can be closed or board games like chess can be closed and then re-opened to the same point in the game that the user left from. That would fit in well with the Pew Internet survey a few weeks ago that said that consumers are more likely to use their mobile when they are bored (often when travelling, per se).

Note the graph of the longest app session times.

Reference and health apps also do well in session length. These apps involve reading and research, which tend to be time consuming activities where people are out to accomplish a specific point, such as find the days news, business trends, recipe etc. Though reference apps have long user sessions, they do are not opened frequently in comparison to music, games or news. Music is not surprising for its long session length. For instance, my iPad has taken over as my primary point for music and plays like a radio all day while I work.

The antithesis is games. See the chart on session frequency.

Localytics notes, “the iPad’s reputation as a reading and gaming device appears to be well deserved.”（source:readwriteweb）

2）Western European e-book market grew … Beyond Oblivion lines up smartphone … US mobile games revenues to top $1.5bn in 2011 says SNL Kagan

by Stuart Dredge

Company thinks those sales are being driven by freemium models.

Analyst firm SNL Kagan predicts that US mobile games revenues will top $1.53 billion this year, nearly double those in 2010, and accounting for 7.7% of the total US gaming market.

All Things Digital reports that in the fourth quarter of 2011 alone, the company expects US mobile games revenues to be as much as $439.4 million, with freemium games one of the key factors in the industry’s growth.

SNL Kagan has also produced a chart of the 10 top US publishers in terms of revenues, topped by EA Mobile and Gameloft, but with freemium publishers making their mark lower down.

DeNA-owned ngmoco takes third spot, followed by Angry Birds maker Rovio Mobile and Glu Mobile. Then it’s Capcom – a traditional gaming company riding the wave of freemium titles like Smurfs’ Village – Zynga, Sony Pictures Mobile, Namco Bandai and MocoSpace.

The latter’s inclusion is significant, since it’s focusing on HTML5-based mobile web games, rather than native downloadable titles.（source:mobile-ent）

3）Rovio prepares for Angry Birds animation with appointment of ex-Fox exec Andrew Stalbow

by Jon Jordan

Continuing its roll up of senior executives, Rovio has bolstered its US team with the appointment of Andrew Stalbow as its North American general manager.

Unsurprisingly, he will work on growing the Angry Birds franchise, finding new partnerships and distribution channels for the forthcoming animated content, as well as supporting the launch of new IP.

Beyond Rio

Previously senior vice president of mobile at Fox Digital, where he worked with Rovio over Angry Birds Rio, Stalbow has worked at Hutchison 3G UK and Vodafone, also being vice president, international at Fox Mobile while based in London.

He was also responsible for app publishing and video licensing for Fox properties such as Glee, Avatar and The Simpsons.

“Working with Andrew on Angry Birds Rio was an excellent partnership,” said Mikael Hed, Rovio’s CEO.

“We’re very excited to have him on board for our continued expansion in North America and in the entertainment industry in particular.”

Recently, Rovio has hired David Maisel, former chairman of Marvel Studios as a special advisor, and acquired Finnish animation studio Kombo.（source:pocketgamer）

4） Android Outpaces iPhone In 2011 U.S. Smartphone Sales

by Frank Cifaldi

Google’s Android operating system continues to lead U.S. smartphone sales and has increased its market share in recent months, according to research.

Market research firm The NPD Group has revealed that 52 percent of the smartphones sold in the United States during the second quarter of the year had a version of the Android operating system embedded.

That is in addition to the estimated 36 percent market share that Android enjoyed in the first quarter, according to separate research. It was the market leader then, too.

In second place again is Apple’s iOS operating system, which saw a slight rise at 29 percent. BlackBerry OS share fell 11 percent, said the company, while Windows Phone 7, Windows Mobile, and webOS share was flat at less than 5 percent each.

Google, creator of the Android OS, recently purchased smartphone manufacturer Motorola for $12.5 billion. Google says that despite now owning a handset manufacturer, it “remains firmly committed to Android as an open platform.” （source:gamasutra）

5）iSwifter on track to exceed $10M in revenue for app streaming (exclusive)

Dean Takahashi

iSwifter, a company that streams Flash-based Facebook games so they can be played on the iPad, said today that it expects to generate more than $10 million in revenue in 2011, based on current bookings.

That’s remarkably good traction for a startup that is still in its first year. Peter Relan, executive chairman of Burlingame, Calif.-based iSwifter, said in an interview that the company is having great success with the iSwifter app that it launched earlier this year. The iSwifter app uses streaming technology to deliver apps and games that would not otherwise work on an iPad. The fast growth of the business means that iSwifter is able to fund its own growth.

Flash games don’t work on the iPad because Apple and Adobe can’t come to an agreement about the multimedia technology. That’s a problem since a lot of popular Flash-based games are available on Facebook. That’s where the iSwifter application comes in — it can stream those Facebook games to a special browser in a user’s iPad. That streamed game functions just as if it were a native app stored on the iPad itself.

Rajat Gupta, founder of iSwifter, said in an interview that the company’s technology can be applied to many other kinds of apps. And Relan said iSwiter is having success licensing its technology to other kinds of companies, such as enterprises or healthcare companies that want to get their enterprise software to work on an iPad.

“We want to be the Netflix of applications,” Gupta said. Added Relan, “Games are just a leading indicator of what we can stream.”

Gupta said the company has eight employees now and would like to hire as many as 40 this year to expand its business. Among the new hires is Ajit Mayya, an eight-year veteran of VMware, who will lead iSwifter’s engineers as vice president of engienering. Mayya will hire a number of new engineers to build out the company’s platform.（source:venturebeat）

6）Moneymen Robert Baird highlight iPad’s dominance of tablet market but suggest Amazon will disrupt it

by Jon Jordan

The current consensus seems to be that despite the attempts of many manufacturers, the tablet market remains – largely – the iPad market.

HP’s much-liked TouchPad has been killed off, although that process has demonstrated mass popularity, albeit it a $100 price point.

Acer, Asus, LG, HTC and Dell have all failed in their attempts, while RIM’s BlackBerry PlayBook remains a work-in-progress. Motorola’s Xoom was nice, but too expensively. Presumably, its new relationship with Google will change the company’s future device trajectory.

Perhaps Samsung has managed to compete best, although its Galaxy Tab was too early to market and the Tab 10.1 launch has been bedevilled by Apple legal complaints.

Out in front

This messy situation is well demonstrated in a survey from the analyst arm of asset management company Robert Baird, which asked 531 people which tablets they were interested in. Even allowing multiple answers, only the TouchPad broke into double digits (this was before HP’s announcement).

Still, Robert Baird analyst Colin Sebastian thinks there is one strong competitor on the way.

He expects Amazon’s yet-to-be-announced Android tablet to be a game-charger, in part because of its sub-$300 price point, expected as Amazon subsidises the initial cost for the long term revenue gained when users buy items through its various stories.

Sebastian forecasts sales of up to 3 million units in the first year.（source:pocketgamer）

7）Mobile lawsuit wars: an infographic

by Tim Green

One for lawyers to put on the wall in a nice frame.

Last autumn an excellent infographic did the rounds neatly summarising the spaghetti of lawsuits between various handset and platform companies.

It’s woefully out of date now, so well done to Thomson Reuters for creating a new one.（source:mobile-ent）   http://www.mobile-ent.biz/news/read/mobile-lawsuit-wars-an-infographic/015234

8）Infographic: Mobile advertising battle of the sexes

By Darrell Etheringt

When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android users. Women are far more likely to use BlackBerry devices, and a bit more likely to click on ads in IM and social networking apps. Check out the full infographic below, and see if you fit in with the gender biases revealed by inneractive’s data.

Note: In the infographic, CTR stands for “click through rate,” which measures how often users click ads; eCPM is the effective cost-per-thousand impressions, which means how much it costs to show your ad 1,000 times in an app.（source:gigaom）