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人物专访:EA执行副总裁谈收购PopCap事宜

发布时间:2011-08-13 17:28:30 Tags:,,,

作者:Dave Cook

7月份,游戏行业巨擘EA耗资13亿美元收购流行游戏《Peggle》和《植物大战僵尸》开发商PopCap Games。

这次交易标志着EA这家数字化公司又迈出了关键性的一步,nowgamer近日采访了EA Interactive执行副总裁Barry Cottle,询问公司下一步的发展计划。

Barry Cottle(from nowgamer)

Barry Cottle(from nowgamer)

从开发商和发行商的角度来看,PopCap Games的哪个方面最吸引你们?

这家公司就好比休闲游戏领域的Pixar(游戏邦注:美国动画电影公司)。该公司所取得的成就令人难以置信,这个富有创意的工作室可以不断创造出让玩家喜欢的市场巨作。看看当前的游戏行业,几乎所有玩家都玩过他们的游戏。

这家工作室有着5个强大的游戏品牌。PopCap的开发过程确实很棒,也具备创造出吸引休闲玩家的原创游戏的天赋。

当今游戏市场中,手机、社交和在线休闲游戏发展迅速。PopCap是能够在这些领域中制作出原创游戏的最佳工作室。

那么,以PopCap之前所采用的方式来构建原创游戏,并且在该领域中再获成功会遇到什么困难呢?

你可以看到这个领域中有许多短暂流行的新原创作品,但是随后就逐渐消逝,因为平台演变的方式使得游戏本身不适应该领域或渠道。

PopCap构建游戏的基础是针对时间和平台不同发展的测试,这也是为何工作室能够取得成功的原因所在。

如果你认真观察他们所开发的游戏就会明白,采用的都是简单的鼠标点击操作方式,在配上强大的角色和直觉式的控制系统。能够做到这些并且取得如此巨大成功的公司确实不多。

那么EA的想法是,PopCap处于该领域成长曲线的前列?

这个工作室绝不是个初创公司。这家公司的运营时间已经超过10年,而且现实表明该公司能够在许多平台上构建起强大游戏并且成为该领域市场的领军力量。

尽管PopCap只在Facebook上发布了两款游戏,但目前已经位于Facebook前五大发行商之列,远远超过那些开发和发布30到40款游戏的公司。

去年,这家工作室还发布了两款销售额位居前十的iOS游戏,2010年下载量最高的在线游戏也出自该公司之手。它是能够与EA和动视相提并论的10大PC软件公司。

PopCap是个强大的创造性公司,其构建的游戏能够符合大众玩家的诉求,可以让我们公司强势进驻还未涉及的领域。

EA有着某些顶级游戏,包括第一人称射击题材的《战地》,驾驶题材的《极品飞车》、模拟题材的《模拟人生》、运动题材的《FIFA》和《疯狂美式橄榄球》等等。

我们在许多玩法类型和题材中都有强大的作品,而PopCap将成为我们在休闲游戏领域中的主力。

此次收购是否标志着EA对游戏行业未来几年发展方向的认识和预测?

我认为这正是我们根据游戏行业的发展做出的决定。今天发展最快的是手机游戏和休闲游戏两个部分,而且在这两种环境中,玩家偏爱的游戏中有80%属于休闲游戏。所以,拥有强大的休闲游戏产品供应链对公司来说至关重要。

宝石迷阵(from nowgamer)

宝石迷阵(from nowgamer)

EA显然很关注PopCap在这些市场中所获得的成功。这次收购是否意味着EA今后会影响PopCap的开发和运营方式?

不,完全不会。我们收购公司的意图在于,收购其创造游戏的特别能力。如果要保持住这种创造力,就需要工作室保持其自身的文化以及创造和维护巨作的运营过程。

这是我们想要维持的东西。我想收购给用户带来的好处是,他们可以在更多的平台上玩到自己喜欢的游戏。

EA将通过QA等后端工作室调度功能帮助PopCap进驻其他平台,并帮助处理Android之类平台间的分裂性问题。

我们还会提高工作室的游戏的曝光度,因为我们有个更大和更强力的发行机构。但是对于PopCap构建游戏的方式,我们会保留他们已经总结出的做法。

这确实很有趣,因为PopCap已经进驻许多平台。从EA的出发点来看,你觉得PopCap在哪个市场中的潜力最大?

正如你所说的那样,PopCap已经在iOS、PC之类的平台上发布了多款游戏,但是在平板电脑设备和Android环境,甚至纵观亚洲及其新兴市场,这其中还有许多该工作室未曾涉足的领域。

EA是否考虑将PopCap之前发布的游戏添加到Origin(游戏邦注:EA不久前推出的数字内容平台)中?

我们当然会这么做。

我们都知道,PopCap在创建新品牌方面做得很成功。正如你刚刚所说的那样,它可以算得上是休闲游戏行业中的Pixar。那么,你认为哪些是PopCap游戏中的强势之处?你们会将这些优势继续培养发展,还是鼓励他们开拓新的方法?

工作室已经开始尝试全新的方法,我相信几个月后我们就可以看到了,这些是与之前完全不同的方法。PopCap创造了一个新品牌,称为《4th and Battery》,我将此称为“非传统品牌”,这个品牌让他们可以试验和制作新的产品。

PopCap将来还会继续采用这种做法,但是你也知道,工作室目前已经有许多很棒的专属游戏。这表明他们此前做的都很棒,我们会继续鼓励他们发挥创造性。

我想你也可以看到,PopCap不做抄袭的事情。工作室做的所有决定和产品是真正的原创想法,公司总是在创造某些玩家之前从未见过的东西。

工作室在这方面确实做的很好,这也是他们激情和能量的源泉,所以我们会让他们保持这种做法。

很显然,EA认可了PopCap身为独立工作室时所取得的成功。但是就行业内的其他新兴工作室而言,可曾见过某些工作室被大型发行商收购之后就失去了耀眼的光芒?

收购总是件富有挑战性的事情,失败的收购行为也有很多。我觉得在进行收购时你必须考虑某些准则。首当其冲的是,你不能改变机构的文化和个性。

你不能够改变该工作室的使命,否则就会使其失去身为独立工作室时的优势。你必须确保收购公司在价值、质量和游戏整合方面与大型公司保持一致。

我对此次收购感到很满意,因为我们完全达到了这些条件。PopCap可以继续自己在公司成立之初便设立的使命,EA将来会为它的品牌和个性提供支持。

我觉得EA很像是一群不同部落组成的大家庭,从开始的DICE、Maxis和Playfish到现在的PopCap,每个公司的文化和品牌都得以保留,这使得它们能够继续繁荣发展,而这正是此类收购中最重要的因素。

Bookworm(from nowgamer)

Bookworm(from nowgamer)

EA此前也收购了Playfish,而且就外界来看,这段时间来数字公司所取得的销售额确实很惊人。这是否意味着游戏行业已经步入数字淘金热了呢?

数字游戏市场正在腾飞,我觉得各大公司现在都在寻找自己在市场中的位置。无论数字市场的竞争高潮何时到来,我相信所有公司都会竞争以确保在市场中获得一席之地。

我觉得我们与PopCap的交易行为,以及我们的业务运营方式是基于构成持续性和盈利性的业务。这是一笔明智的交易,PopCap和EA双方将来都会获得巨大的成功。

我们认识到,游戏行业正出现多种循环,我们也正在这个价值400亿美元的游戏市场中玩一个长期的游戏。所以现在,我们正尝试根据市场态势做出调整,让公司在这场游戏中获得优势地位。

但是对于像我这样对公司运营不甚了解的人,此次收购所涉金额似乎很庞大。为何你们会花如此巨资来收购PopCap这样的公司呢?

你应该记住,PopCap不是个初创公司,它的运营历史已经长达10年之久。这家工作室有将近500名员工,他们所构建的强大原创作品经久不衰,而且我们正看到他们的原创游戏逐渐腾飞。

我们正在关注触控、平板电脑、手机、Facebook等新平台。每次收购时,我们都会综合考虑工作室及其员工的价值以及公司的盈利和亏损。

对于这桩收购,我们感到非常满意。我觉得公司给出的价格与PopCap的历史及其之前的盈利和亏损状况相符。

此前收购Playfish的举动是否对收购PopCap有所帮助?

确实有所帮助。正如我们说过的那样,每次收购你都会学到很多东西。我认为收购Playfish对我们来说很重要,这使公司较早进驻了社交游戏市场,这些人的知识和专业技能为我们提供了很大的帮助。

我们收购Playfish的经验使我们对保持工作室的文化、人员和驱动力同时帮助他们成为EA公司的核心部分更为重视。这便是我们在收购PopCap使采用的做法。

EA也曾收购过Firemint。你是否觉得EA凭借这些收购已经具有足够的竞争力,还是需要更多的收购之举?

我们对现在已经拥有的工作室感到很满意。我们目前所拥有的内部工作室PopCap、Firemint、Iron Monkey和Playfish有足够的能力创造出更多原创作品。

公司还有其他收购计划吗?

对于这个问题,我无法给出适当的答案。但是你知道,当今游戏世界发展迅速。这是个动态行业,我们会继续根据整个行业的发展做出演变。

前面你提到过,EA的这次收购是在玩个长期的游戏,快速变化的行业现状使之成为明智之举。那么,EA认为哪个领域可以标示未来游戏行业的变迁方向呢?

对于这个问题的答案,我觉得在数年之间没有人会觉得是“Facebook游戏”、“手机游戏”或之类的领域。人们可以在多种数字平台上玩到自己最喜欢的游戏,包括电子书阅读器、手机和手提式电脑等。

在整个游戏领域中,能够构建起最成功的无缝跨平台体验的游戏公司将获得胜利。

EA正在构建许多深受玩家喜爱的游戏,其中包括适合多个年龄段玩家的游戏和多种可玩性类型的游戏。我们还想要构建起可以直达用户的传播平台。

我觉得最为重要的是,游戏易于上手,可以同朋友一起玩并分享体验,至于设备、渠道或平台倒显得无关紧要。这便是我们努力的方向。

要实现这个目标,首先要开发出为玩家所钟爱的游戏,随后让他们在所有平台上都可以享受到这款游戏带来的乐趣。这也是PopCap努力实现的目标,看看《宝石迷阵:闪电战》你就明白了。

这也正是我们看到的未来游戏世界的发展方向,无论是平台供应商还是某些大型公司,许多今日与我们竞争的企业在这些新型领域中的竞争性都比我们更弱。所以,我们对目前所处的市场位置感到自豪。

Zuma(from nowgamer)

Zuma(from nowgamer)

你觉得公司的哪些举动让这些竞争者落于下风?

将来这片领域的竞争性会大大增强,但是我对收购PopCap后公司的地位感到很有信心。我们现在有了各种类型的原创游戏,而且其中不乏很出色的市场巨作。

在公司收购PopCap之后,EA的John Ricitello曾经说过盒装游戏市场不会在短期内消亡。你觉得实体游戏媒介何时会完全退出市场?

我不知道。现在盒装游戏依然存在,而且也较为稳定,我不知道游戏行业是否最终会发展到盒装游戏退出市场。我觉得出现这种情况也是有可能的,最终游戏行业只销售数字化下载商品。

但是,对于我们来说,不论行业发展是依靠盒装游戏,还是数字下载模式,这都对我们不会产生影响。我们的游戏完全可以适应这两种模式。无论你希望以何种方式来获得《极品飞车》、《战地》和《模拟人生》,我们都会满足你的需求。

我能预想到,在那个只有数字下载的游戏世界中,我们依然能够以非盒装游戏公司的身份领衔市场。我们是个有大量粉丝基础的游戏公司,供应游戏的渠道对公司的业务并不会有影响。

收购PopCap时《华尔街日报》曾提到EA的股票价格有所下滑。你觉得为何会出现这种状况呢?

只要出现收购性的举动,股票市场总是会有所变化。我们对这次收购很有信心,我们觉得此次收购对公司短期和长期的发展都不无裨益。

看看任意市场中大型收购的情况,包括科技或任意行业的市场,你会发现在收购公布时股票一开始总是会下跌。

但是我想要指出的是,在下跌后的24小时内,多数股票都会反弹。所以,这只是市场的普遍反应而已。

在此情况下,你觉得目前哪些现象表明投资者可能理解了EA收购PopCap这个战略举措的意图?

我觉得我们已经很明显地对外公开了我们的意图,而且我确实觉得投资者已经接受和理解了我们的想法。

大家都熟知《植物大战僵尸》和《宝石迷阵》以及工作室的状况、本次交易的结构以及长期的战略。人们看到这种结合,并且相信我们这种举措是正确的。

其中比较重要的是密切关注这个领域的分析师的反应,许多人都对这条新闻和此次收购感到欣喜。

你可曾考虑过,玩家可能在看到此次收购后会认为EA正在向休闲市场转型?

当然不会,我们并没有抛弃先前的游戏,只是增加了游戏类别而已。我们会继续开发FPS游戏,继续为玩家们呈现世界一流的足球游戏。

我们认为这些游戏和休闲游戏市场同等重要。对我们来说,此次收购只是为了涉足持续成长的新兴领域而已。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

EA Inteview: Where Next For PopCap?

Dave Cook

In July, publishing giant Electronic Arts acquired PopCap Games – developer of massive arcade titles Peggle, Plants Vs Zombies and more – in a deal that could be worth as much at $1.3 billion.

The magnitude of the deal marks a significant step forward for EA as a digital entity and, coupled with the launch of the publisher’s new Origin download service, the timing of the coup couldn’t have been better.

In an attempt to discover what the deal means for both parties, we sat down with Barry Cottle, executive vice president of EA Interactive to ask what lies next for the house that Bejeweled built.

What attracts you to PopCap Games as both a developer and a publisher?

These guys are the Pixar of the casual gaming space. They are an incredible group of guys, an amazing creative studio that has been able to produce endearing and repeatable hits. There are very few players out there – if you look at the industry, that have been able to get past that one big hit in any given space.

These guys have struck lightning five times in that they’ve got five strong franchises. PopCap’s slate looks good, it has a great development process, and great talent to create original IP that is geared toward the casual gamer.

I mean Plants Vs Zombies, Bejeweled Blitz and others are just instant classics, and for us – when you look at the gaming sector – mobile, social and casual online gaming are the fastest-growing segments of the $40 billion gaming market today. PopCap is the best studio at producing original IP in this space.

But just how hard is it to create new IP in the manner PopCap has achieved before, and see it succeed in this space today?

I think you see a lot of new IP enter the space that is relevant for a while. But then it fades because the platform has evolved in such a way that the game itself becomes less relevant within that space or channel.

PopCap has been able to build games that have stood the test of time and stood the test of all the different evolving platforms. There’s a reason why the studio has been able to do that.

If you look at the way it builds games through, you know, the one-touch, mouse click approach, together with strong characters, intuitive controls, then there are very few companies that are able to do this, and go beyond that one big hit.

So EA would say then, that PopCap is ahead of the curve in this space?

Oh absolutely, and again, this studio is not a start-up. This is a company that has been in business for over ten years, and it has shown that it is able to build franchises across many platforms, and become a leader in this space.

PopCap is currently a top five player on Facebook despite only having launched two games on there, while everyone else has developed and launched about 30 or 40 titles.

The studio also has two of the top ten iOS games sold last year, as well as the number one downloaded online title for 2010. It is a top ten PC software company sitting alongside the likes of EA and Activision.

PopCap is a strong creative shop that creates games that cater for the mass appeal, and it also compliments our portfolio in a very synergistic way if you think about it.

EA has top franchises in the first-person shooter genre with Battlefield, driving with Need For Speed, simulation with The Sims, then sports with FIFA, Madden and so on.

We have so many strong entries across a broad range of gameplay styles, and PopCap gives us a very strong portfolio in the casual gaming space.

In what way is this deal indicative of the way EA sees the games industry evolving in years to come?

I think it’s exactly where we see gaming evolving. If you look at the fastest growing segments of gaming today – mobile and casual games – and you look at the genres in those two environments; 80 percent of games played in those two sectors are casual games. So it’s incredibly important to have a strong product offering within casual gaming.

EA is clearly mindful of PopCap’s success within these markets – success that has been achieved off the studio’s own back as an independent entity. Does this acquisition spell any chances ahead in the way PopCap does business?

No, not at all, and I think you actually said it really well in that, when you acquire a company, you acquire it for the magic it’s able to create. Keeping this alive requires the studio to keep its culture, as well as the process by which it goes about being creative and maintaining hits.

That’s what we want to maintain. I think that the benefit of this to the consumer is that they are going to be able to play that magic across numerous more platforms.

EA is going to give PopCap access to these platforms by helping it with backend studio deployment functions like QA, and handling the fragmentation between platforms such as Android.

We’ll also provide the studio with great discoverability for its games to consumers, because we have a much larger and stronger publishing organisation. But concerning the games that PopCap builds, we want to preserve the magic that it’s been able to produce.

That’s interesting because PopCap has ventured into several platforms already. But from an EA standpoint, in which market do you see PopCap at its strongest?

Like you said, PopCap has been able to launch several game across iOS, PC, and the like, but if you look at the penetration of their games across the different tablet devices, or the Android environment, or even across Asian and emerging markets, there’s a lot of untapped potential.

And has EA considered bringing the PopCap back catalogue to Origin at all?

Oh absolutely.

We’ve established that PopCap is successful at creating new brands – as you put it well, it is the ‘Pixar’ of games – so what do you see as the key strengths of a typical PopCap IP? Will you nurture these strengths going forward, or would you like to encourage them to explore new avenues?

The studio has been trying new and different things that I think you’re going to see in months to come, things that are different approaches. PopCap created a new brand called 4th and Battery, which is what I would call its ‘alternative brand’, and that lets them experiment and do new things.

PopCap is going to continue doing that, but you know at the end of the day, the studio has some great franchises. They’ve got a really strong slate coming up and we’re just going to encourage them to be creative, as well as innovative.

I think that one of the things you see is that PopCap doesn’t do knock-offs. Everything it does is really original, and it’s all about innovating to create something that hasn’t been seen before.

The studio just does that so well, and that’s where they get their passion and energy, so we will keep that going and see where it goes.

It’s clear that EA recognises the success that PopCap has made for itself, and the hands-off approach is refreshing to see. But regarding other mergers in the industry, do you ever see studios losing that spark once they become integrated into a larger publisher?

Acquisitions are always challenging, and a lot of them don’t succeed. I think the there is always certain criteria you have to consider when entering into these things. Number one is that you can’t change the culture or the identity of the organisation.

You can’t change a studio’s mission, in that you can’t take away what it set out to do when it was independent. You really want to make sure the company is a good match in terms of its values, quality and the integrity of its games.

I feel very good about this acquisition because we have complete alignment on all of these factors. PopCap gets to continue the mission it set out on when the company started years ago, EA will support the brand and its identity, and I think our values line up very nicely.

EA is pretty much what I’d call a different set of fiefdoms and tribes, from the standpoint of DICE, Maxis, Playfish and now PopCap, each with its own culture and brand that allows them to thrive, and that is extremely important in this kind of acquisition.

EA also bought Playfish and from the outside looking in, some of the large figures bandied around for the sale of digital companies these days are often staggering. Is the games industry now entering into a goldrush for these digital players?

The market for digital gaming is taking off, and I think that people are creating market positions right now. Anytime that this happens, I think people get aggressive about insuring that they have a place in the market.

All that said, I think our deal with PopCap, and the way we do business is based on building a sustainable and profitable business, and our deal is structured as such. It’s a smart deal in that both PopCap and EA will be incredibly successful.

We recognise that the world goes through several cycles, and we’re playing a longer-term game going after the $40 billion gaming market. So right now, we’re trying to set up our organisation accordingly.

But for someone like me, with no knowledge of business acumen or how these figures are reached, the amount of money involved seems significant. How do you reach such a large figure for a company like PopCap?

Well you have to remember that PopCap is not a start-up. The company has been in business for a substantial amount of time. We’re talking about an organisation that has close to 500 staff, that is building strong IP that has stood the test of time, and we’re seeing that IP take off.

We’re seeing new platforms that use touch, tablets, mobile, Facebook and so on. Every time you do these deals, they are based on the value of the people, the studio, the ‘profit and loss’ of the company going forward based on what you think the business can do.

We feel comfortable because of the way we structured this deal. I think the up-front sum is reasonable given PopCap’s history and its previous profit and loss statements. We’ve structured this deal smartly in that it is variable depending on PopCap’s success going forward.

In what ways did your acquisition of Playfish put you in better stead when conceptualising the PopCap deal?

Yeah it really did, and as we talked about, with every acquisition you continue to learn what’s important. I think the Playfish acquisition was very strong for us in a number of ways, as it gave us an early entry into that market, as well as knowledge and expertise from those guys.

Our experiences with Playfish helped us becoming more comfortable in maintaining the studio’s culture, people and drive, while helping them exist as a core part of EA’s business too. This is exactly the same way we’re approaching PopCap.

EA also acquired Firemint as well. Do you feel that EA has enough of these acquisitions to compete now, or can we expect new deals going forward?

I think we’re feeling very good about what we have in our portfolio now. We feel we now have the internal studio capability to create original IP between PopCap, Firemint, Iron Monkey and Playfish.

Will there be more acquisitions?

I can’t really comment on that, but you know at the end of the day, this world moves fast. It’s dynamic, and we’ll continue to evolve with our eyes open as the world moves forward.

Earlier you mentioned that EA is playing a long-term game with this deal, which is wise given how quickly the industry can change. What are the key identifiers that EA looks for to determine how the industry will change going forward?

You know, I think that in a number of years, no one will refer to ‘Facebook gaming’, ‘mobile gaming’, or anything like that. People will be able to play their favourite games across any digitally connected platform, whether that’s an eBook reader, a smartphone, or on your laptop. You name it.

Within this space, the company that builds the most meaningful franchises that can be experienced seamlessly across those platforms is going to win.

EA is building a portfolio of franchises that people love, and that cut across a lot of demographics and types of gameplay. We also want to build a distribution platform that enables us to reach consumers directly.

I think the most important thing is just that; this whole notion of being able to pick up a game, play it with my friends, share it with them, no matter what device, channel or platform I’m on. This is what we strive for.

This process always starts with having a meaningful game or franchise that people love, and then the second piece is for people to be able to discover and play it no matter what platform they’re on. That’s also what PopCap strives for, if you look at what the studio did with Bejeweled Blitz.

It’s also where we think the world is going, and a lot of the people that we compete with today are either single platform providers, or larger business that haven’t been as aggressive as us in these emerging spaces. So we feel very good about the position that we’re in.

In what ways do you think these competitors might lag behind?

It’s going to be a very competitive space for a while, but I like how we’re positioned after the PopCap deal. I really do, and we now have a full portfolio of IP that is just outstanding and breaks through.

It’s interesting that you talked about playing through the wire seamlessly. Following the PopCap deal, EA’s John Ricitello said that the worth of boxed code wouldn’t be disappearing anytime soon. When do you see physical games media becoming a thing of the past?

I don’t know. I mean I think the boxed method is here for now and is substantial, but will we get to a world without it? Yeah I think that’s feasible, the idea that we get to a world where it’s only about digitally downloaded goods.

In the end, for us, it’s kind of irrelevant whether the industry relies on packaged goods or digital downloads. Our franchises will be made available regardless. We’re going to make Need for Speed, Battlefield and Sims available to you regardless of what format you want it in.

So yeah, I can see a world in which only digital downloads exist, and we’re well positioned in that we’re not a packaged goods company. We’re a gaming company that has incredibly valuable franchises that people want to play regardless of what channel they’re on.

Reporting on the PopCap deal, the Wall Street Journal mentioned that EA’s share prices dropped subsequently. Why do you think investors were spooked?

Whenever you see larger acquisitions, there is always movement in the marketplace. We’re very bullish about the deal; we think it’s smartly financed and it positions us really strongly in both the short and the long term.

If you look at any large acquisition within any market; be it technology or any industry, it’s pretty typical to see the stock react with an initial drop after the announcement.

But what I would point out is that within 24 hours of the drop, most of it had been regained. So it’s a typical reaction by the market.

On the flipside then, what indicators will you look for from the financial markets going forward, to see that investors get what EA’s PopCap strategy will be?

I think we’ve laid out our strategy very openly, and I do think it was well received as it was cleverly though out. Again, it was this strong rationale or the people, the products and the culture.

People understand and know it. People play Plants Vs Zombies, Bejeweled, and they get it. The price is right, the deal structure is there and the long-term strategy is there. People see this combination, and they feel confident in where we’re going.

One of the good indicators in the very short term is the reaction of analysts who follow this space very closely, and a lot of them were very favourable on the news and the prospects of the deal.

Are you ever concerned that gamers might look at this deal and think that EA is shifting its focus to the casual market?

Nah, because this deal isn’t ‘instead of’; It’s adding to the portfolio, we already have. We’re going to keep on developing world-class FPS games, continue to provide the number one soccer game in the world and so on.

So we believe that all of these genres are as important as you. This is, for us, about filling out a space that is material, and growing. (Source: Now Gamer)


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