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每日观察:关注2011年手机游戏市场规模(8.13)

发布时间:2011-08-13 15:09:49 Tags:,,

1)手机应用盈利与推广平台W3i日前宣布面向iOS游戏开发商推出新服务项目“Games Platform”,为后者解决服务器装配、维护、安全和分析等问题。

该服务还将帮助免费应用开发者创建和维护虚拟商店,其中将包含划分商店道具盈收比例的分析服务。Games Platform目前仍处于测试阶段,尚未公布正式开放服务日期。

gameloft-logo(from rologo.com)

gameloft-logo(from rologo.com)

2)据Joystq报道,法国发行商Gameloft目前已有6000名员工,但还要再继续扩招新成员,并打算在美国新奥尔良设立新工作室。据该公司美国和拉美地区总经理Smair El Agili所称,公司计划在未来10年为这个新工作室招收150名成员,其业务范围包括手机、社交及掌机游戏开发等。

3)ABI Research最新调查结果表明,Android平板电脑在去年已抢占20%的苹果iPad市场份额,Android平板电脑开始成为iPad的有力竞争对手。

Android tablet(from readwriteweb)

Android tablet(from readwriteweb)

今年5月,iPad在平板电脑市场所占份额达82%,但由于新款Android平板电脑相继入市,iPad的市场份额正出现逐渐下滑倾向。

不过分析公司Gartner则预测,iPad在平板电脑市场的领先地位至少将持续到2015年,而Android届时的市场份额仅占38.6%。

4)Somethin’Else工作室总经理Steve Ackerman在日前的爱丁堡互动大会上发言表示,苹果曾暗示他们对其iOS游戏《Papa Sangre》极有兴趣,并且有可能推广该游戏。

papa sangre(from contagiousmagazine.com)

papa sangre(from contagiousmagazine.com)

他甚至称苹果曾询问工作室关于这款游戏的定价,当得知他们打算以1.99英磅发售游戏时,苹果工作人员回应“这是一款优质的应用,它应该不止一杯咖啡的价值”。

Ackerman的看法是,只要游戏质量高,用户还是愿意为高价游戏买单,并称工作室后来将游戏定价为3.99英磅/5美元,目前该游戏下载量为5万次。

5)云服务公司OnLive日前宣布从9月22日起向英国市场开放服务(该公司原先仅向北美开放业务),支持用户通过高清电视、PC、Mac、iPad和Android平板电脑获取100多款游戏,并使用该服务的语言聊天等功能。

onlive(from k3v1nd33l3y.wordpress.com)

onlive(from k3v1nd33l3y.wordpress.com)

英国的OnLive将与其北美服务绑定,以便这两个地区的用户通过语音聊天、在线多人模式进行互动。今年初该公司还添加了一系列新社交功能,并提供了对iPad和Android平板电脑的支持,在今年7月宣布将于今年夏天发布基于云的网页浏览器。

6)根据PopCap产品经理Tami不久前制作的手机游戏信息图表显示,2010年手机娱乐产业规模已达330亿美元,预计今年手机游戏市场将创收80亿美元,到2014年这一数据将上升至114亿美元。

女性手机游戏玩家占53%,男性用户比例则是47%;女性手机社交游戏用户平均年龄是28.9岁,男性平均年龄则是27.4岁。

在苹果App Store营收榜单前25名的游戏中,免费游戏所占比例达51%,99美分游戏占27%,1.99美元以上的游戏占22%;有81%的下载量来自免费游戏。

预计到2015年,手机游戏的IAP(应用内置付费功能)创造收益将达110亿美元,50%的iPhone高盈利应用,主要通过IAP实现收益;2013年IAP所创造收益将超过一次性下载模式。

2010年游戏开发商通过广告模式创造了8700万美元收益,预计2015年这一数据将增长10倍,达到8.94亿美元。

84%的平板电脑用户是游戏玩家,38%平板电脑玩家每天游戏时间在2小时以上。

58%的热门应用开发商同时针对多个平台开发应用;46%黑莓用户的手机上没有游戏,37%的iPhone用户每天都要玩游戏。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

mobile gaming(from tamibaribeau)

mobile gaming(from tamibaribeau)

1)W3i Launches New Service For iOS Game Developers

Sarah Perez

Monetization and distribution network for app developers, W3i, is today announcing a program specifically for iOS Game Developers. The new service, now in beta, is simply being called “Games Platform,” the company says. And its goal will be to solve the challenges facing game developers such as server set-up, maintenance, security, storefronts and analytics.

The idea for the service was sparked by a number of interviews with mobile game developers, conducted by W3i over recent weeks. The most common headaches, especially for small-time or hobbyist developers, was dealing with the setup of the infrastructure needed to support their applications, the company found. Most developers would rather focus on actually developing their game – not server set up and maintenance.

In addition, the new service will also help freemium developers create and maintain a virtual goods storefront which is easily re-usable across multiple games. Plus, the included analytics service will detail the breakdown of revenue by item within this storefront, which is a feature several competing analytics services don’t currently offer.

W3i is now inviting interested developers to sign up for the beta service and give feedback. In return for testing the service, those developers will receive access at no charge. There will be a limited number of spots available during the beta period. No official public launch date or pricing information has been announced at this time.(source:techcrunch

2)Gameloft to open a studio in New Orleans

by Jon Jordan

It’s already got around 6,000 staff, and studios all over the world, but French mobile publisher Gameloft is looking to staff up still further.

According to Joystiq, it’s taking advantage of generous local tax incentives and opening a new office in New Orleans.

“We expect to employ an approximate 150 people in our New Orleans studio over the course of the next 10 years,” Gameloft’s Samir El Agili, GM for the US and Latin America told the website.

The studio will handle development across digital platforms including downloadable games for mobile, social and consoles.

Let’s hope there’s no repeat of the infamous complaints from its New Zealand studio. (source:pocketgamer

3)Android Tablets Begin Chipping Away at iPad’s Dominance、

By John Paul Titlow

Tablet computers running Android have collectively begun to challenge the dominance of Apple’s iPad, stealing 20% of the iPad’s market share in the last year, according to ABI Research.

While no individual tablet, be it the Motorola Xoom or Samsung Galaxy Tab, comes close to challenging the iPad directly, all Android-based tablets combined are gaining fast on Apple’s ever-popular offering.

As of May, the iPad boasted dominance of 82% of the tablet market. As new Android tablets make their way onto the market, they’re slowly chipping away at that number.

Still, it may be awhile before Android stands a chance of overtaking iOS as the top tablet operating system, as it just did in the smartphone space. The iPad is expected by most analysts to remain dominant for years to come, with Gartner predicting it remain dominant until at least 2015. By that point, Android is expected to have captured 38.6% of the tablet market.

Android’s tablet market share will likely continue to grow as new devices are released and as Google prepares to launch the next version of the OS, code-named Ice Cream Sandwich, which will finally merge the smartphone and tablet versions of the operating system, allowing for a more consistent experience across devices. The fragmentation of the Android operating system has been one of the reasons consumers have not embraced it, something that Ice Cream Sandwich may change.

Whether or not it ever overtakes Apple’s iPad has yet to be seen. If the analysts are to be believed, the Apple is safe for at least a few more years. (source:readwriteweb

4)Papa Sangre studio Somethin’ Else claims Apple encouraged it to boost launch price

by Keith Andrew

The question of how much a game should cost is prevelant in the digital age: with no actual physical goods to take hold of, should a title’s RRP relate to man hours and resources, or should it indicate quality?

Apple’s view leans towards the latter, it would appear, with Papa Sangre studio Somethin’ Else claiming the giant encouraged it to adopt a premium price point for the game’s debut on the App Store.

The price is wrong

Speaking during the Edinburgh Interactive conference, Somethin’ Else MD Steve Ackerman told attendees Apple hinted pre-release it was interested in pushing the title, urging the studio not to undervalue the game’s worth.

“Obviously Apple doesn’t promise anything in terms of promoting games, but before the release of Papa Sangre they said they were very interested in the game, and that they might promote it,” said Ackerman.

“They asked us how much we were going to sell it for, and we said maybe £1.99. They said ‘you must be joking, this is a premium app, this is worth more than the price of coffee’.”

Even before the advent of freemium, low game prices on the App Store were a sticking point for many, some alleging 99c releases have the potential to undermine the $60 console market.

Ackerman’s view, however, is that consumers will pay for quality regardless of format, suggesting he regards the £3.99/$5 price point that the studio eventually went with has been successful.

To date, Papa Sangre has notched up downloads of 50,000.(source:pocketgamer

5)Cloud Streaming Service OnLive Expands To The UK

by Tom Curtis

While it has previously only been available in North America, cloud streaming company OnLive announced that it will expand its service to the UK starting September 22.

The company says that the service will launch will over 100 titles that users can stream to HDTV, PC, Mac, iPad, and Android Tablets. OnLive also includes features such as integrated voice chat and online spectating.

OnLive in the UK will also be integrated with the North American service, meaning OnLive’s voice chat, spectating mode, and online multiplayer will work across both regions.

As previously announced, OnLive is collaborating with telecom firm BT for the service’s UK launch, and the company says it will announce more details about this partnership at a later date.

Earlier this year, OnLive added a number of new social features, as well as support for iPad and Android tablets.

In July, the company revealed plans for a cloud-based web browser, due to release later this summer. (source:gamasutra


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