Zynga热门游戏《FarmVille》至今仍是Facebook六大应用之一，其最近MAU是3300万；新游戏《Empires & Allies》的MAU约4400，另一款游戏《CityVille》的MAU则是7700万。据AppData数据显示，后两者的用户都在下滑，《CityVille》在今年7月至8月间流失了10%的MAU，《Empires & Allies》的情况与此相同。
其他的Zynga游戏运营表现几乎都优于《Tresure Isle》，例如《FrontierVille》最近的MAU超过1100万，《Texas Hold ‘Em poker》MAU也达到3500万左右。
2）Experian Hitwise最新追踪数据显示，Google+发布六周后，其用户主力军已从年轻群体转向中年人。Experian Hitwise使用“Mosaic USA”系统调查发现，在Google+上线早期，该社交网站主要吸引年轻单身群体、在校大学生等年轻群体，这些用户访问Google+的频率比一般网民高4倍。
3）Zynga日前发布《FrontierVille》的衍生产品——《The Poineer Trail》这款新游戏，支持玩家驾驶马车探索Beaver Valley、High Plains和Avalanche Pass三个不同的地图以到达终点Fort Courage。
为挽留忠实玩家以免流失用户，Kabam在上周末向这些玩家推出了“Divine Inspiration和Obsidian Rune两件大礼”，并收获了立杆见影的效果，在8月8日当天，该游戏DAU迅速回升，有许多玩家重访游戏查看自己是否收到礼物。
9）在本周的MAU增长最快Facebook游戏榜单上，《Premier League Fantasy Football》位列第一，其次是《ESPN Sports Bar & Grill》，而iWin推出的两款电视节目题材的新游戏《1 vs 100》和 《Deal or No Deal》分别位列第五和第六，仅次于Kabam新游戏《Edgeworld》。得益于《Smurfs & Co. 》的交叉推广作用（游戏邦注：这款育碧新作的MAU已超过100万，因此不在本榜单之列），育碧游戏《Castle & Co. 》也跻身第15名。
10）BuySellAds.com和Column Five最近发布Twitter Vs.Facebook信息图表指出，80%的Facebook用户会使用该网站与品牌产品进行互动，但Twitter用户的同一比例仅占6%。但却有37%社交网络用户认为Twitter更能促使他们采取消费行动，仅有17%的受访者认为Facebook具有相同的作用。
1）Zynga exec departs on the eve of IPO to run eHarmony
Former Zynga general manager Jeremy Verba has left the company to become chief executive officer of dating site eHarmony after working at the social gaming company for 19 months, according to his LinkedIn profile.
His departure comes shortly before Zynga’s planned $1 billion initial public offering, and means that he is likely giving up a substantial portion of his equity there.
Verba was responsible for Treasure Isle, a Zynga game launched in April 2010. It took off quickly, hitting around 28 million monthly active users at its peak, but began to decline quickly after that. The game now only has around 5.7 million monthly active users and lost around 1 million monthly active users between July and August.
Zynga is mostly known for its major hits on Facebook. That includes the likes of Farmville, which is still the sixth most-used app on Facebook with 33 million monthly active users. Its latest game, Empires & Allies, has around 44 million monthly active users and its city-building game Cityville has 77 million monthly active users.
Both games are losing users after an initial pop in monthly active users, but that’s pretty normal for a game company. Cityville gradually lost around 10 percent of its monthly active users between July and August, while Treasure Isle lost nearly 18 percent between July and August. The number of monthly active users for Empires and Allies fell around 10 percent too, but the number of monthly active users has leveled off for the past several tracking periods, according to AppData.
The company has a lot of games that aren’t as huge as Cityville and Empires and Allies, but even those games have large player bases when compared to Treasure Isle. Frontierville, a Farmville spinoff, has more than 11 million monthly active users while Texas Hold ‘Em poker has around 35 million monthly active users.（source: venturebeat）
2）Six weeks after birth, Google+ is already middle aged
by Steven E.F. Brown
When Google Inc. launched its Google+ social network to compete with Facebook six weeks ago, young and single people signed up quickly. But since then their interest has peaked and tailed off, and Google+ users now have more gray hair.
Experian Hitwise, which tracks this sort of thing, released an analysis of the audience for Google’s (NASDAQ: GOOG) social network. Bill Tancer wrote in a company blog that “in just over six weeks, we’ve moved from innovators to early adopters to early mainstream users.”
College kids and habitués of cafés signed up early for Google+ but since then their involvement has plummeted to below the interest of the typical Internet user.
Experian Hitwise used its “Mosaic USA” system to analyze the population visiting Google’s social network, focusing on people in four general groups: Colleges and Cafes, Kids and Cabernet, Status Seeking Singles, and Full Pockets Empty Nests.
In the early days of Google+ interest was very high from Colleges and Cafes (“young singles and recent college graduates living in college communities”) and from Status Seeking Singles — people from both those groups were about four times more likely to visit the site than the average Internet user.
But tempus fugit, and just six weeks on those groups have both dropped off (though the singles group is still 2 1/2 or 3 times more likely to visit Google+ than the average Internet user) and visitors from Kids and Cabernet (“Prosperous, middle-aged married couples living child-focused lives in affluent suburbs”) and Full Pockets Empty Nests have both jumped. People from the college crowd are now less likely to visit Google+ than the average Internet user. They now make up only 0.3 percent of visits to Google+ says Experian Hitwise.（source:techflash）
3）After Frontierville, Zynga Channels The Wild West Again For Facebook Game The Pioneer Trail
In a first for the social gaming giant, Zynga is actually launching an spinoff of one of its hit Facebook games, Frontierville. Today, the company is announcing the debut of The Pioneer Trail (which will go live today), a brand new Facebook game where players outfit wagons and travel across three distinct maps – Beaver Valley, High Plains and Avalanche Pass – all while trying to reach a single destination—Fort Courage.
As with most Zynga games, the social game mechanics are similar but with different themes and storylines. For The Pioneer Trail, the story revolves around a young boy who has been kidnapped, named Ezekiel, by the notorious Gratchett Gang and as a player, you are on a quest to complete the trail and rescue Ezekiel from Fort Courage. The plot is a bigger part of this game than any others, and The Pioneer Trail places a pretty big emphasis the story-based gameplay. The story unfolds gradually as players come across new clues.
You basically start the game by building a cabin, but instead of centralizing the whole game around this action, it only takes around five minutes to put together your homestead in the game. After your build your cabin, you load up your conestoga, staff your crew (with the hunter, doctor and carpenter) and start your way down the trail.
As you make your way down the trail you complete missions, and earn points. There are many unique aspects to The Pioneer Trail, but one of the most interesting features is a social matchmaking feature. For the first time in a game, players can opt in to be matched with other players who they may not be friends with. Based on characteristics of existing groups, players can opt in for The Pioneer Trail to match them with players outside of their core group of Facebook friends. This feature won’t be live at launch, but should be available soon after.
Zynga is also changing things up in terms of the social mechanics. Instead of accumulating as many friends as possible throughout the life of the game, players can actually select an small group of three friends to help them along the trail. It becomes a strategy games because players whose friends are more active will progress faster throughout the game.
Another differentiating feature in this game is that it is an intelligent, choose your own adventure layout with several different ways to progress in the story. The choices that players
make within the game determine how they’ll fair as they journey across these mysterious and treacherous lands on the trail. After players play through a certain map, they can play it again and receive an entirely different outcome.（source:techcrunch）
4）Google+ pseudonym accounts: You have four days until suspension
Anyone using a pseudonym instead of their real name on Google+ is now at risk of account suspension, the company announced today.
In the past few weeks, there has been much debate about Google’s Real Name Policy, with some calling it revolutionary and others labeling it an abuse of power.
The suspension measure is aimed at cutting down on spam, according to the company. But, ensuring that the majority of those accounts are real, living, breathing human beings also makes it a far more effective advertising platform. It also raises questions about the added privacy concerns associated with storing personal information on a platform designed to share with various social circles.
In response to the feedback, Google has announced that accounts currently using a pseudonym or nickname won’t be immediately suspended.
“We’re listening, learning and iterating to give our users the best experience possible. Starting today, if we find that your profile name does not adhere to our policy, we’ll give you a 4 day grace period to fix your profile name before we take further action,” said Google+ project manager Saurabh Sharma in a note posted on Google+ yesterday. “During this period, you can continue to use Google+ as usual. We’re hoping that most affected users will be able to quickly fix their profile name while continuing to enjoy all that Google+ has to offer.”（source:venturebeat）
5） Facebook: ‘We Don’t Spend A Lot Of Time’ Worrying About Google+
by Frank Cifaldi, Brandon Sheffield
Many saw Google’s recently-launched social gaming platform as a threat to the 200 million monthly players Facebook has amassed, but according to Facebook’s director of games partnerships Sean Ryan, the two can peacefully co-exist.
“Developers should go where they think they can make the most money,” he said at a Gamasutra-attended roundtable at Facebook’s corporate headquarters on Friday. “We don’t spend a lot of time worrying about them, we worry about us.”
Ryan addressed criticism on the two platforms’ wildly divergent revenue splits (Facebook takes a 30 percent cut, while Google takes only 5 for the initial period) by saying that that Facebook’s platform is simply worth more, saying that Google is only taking a small cut because “they don’t have any users!”
“We believe through our distribution, our audience, and our virality, that that’s worth a certain revenue split,” he said. “At the end of the day, it’s whether [developers get] a certain percentage of a large number, or a certain percentage of a small number.”
“We see competition around the world. What I’d say is in classic fashion Google has emulated our system, which is what they’re inclined to do,” Ryan added. “And we just need to be better as a platform. At the end of the day, people will go to what they thing is the right platform. So revenue split is one of those factors. We’re the leader, there’s no question. But we can be better.”
Ryan also criticized Google for being an investor in social game makers, implying that the company could show favoritism to those it has a stake in.
“We’re not an investor in Zynga like Google is, or like Google is in Kabam, or an owner of Slide. We’re not. We’re an open platform. We run the most open platform around,” he said, adding that Facebook doesn’t “favor developers over other developers. We’re not there to grow specific developers.”
Ryan denied previous reports of an exclusivity deal that favored Zynga, saying that all of its developers are treated equally.
“We’re not an investor in the company. Google is,” he said. “Where do you think the favoritism is going to be?” （source:gamasutra）
6）Facebook’s Ryan Admits ‘Slowed Growth’ In Number Of Players On Platform
by Brandon Sheffield
Recently there has been criticism that Facebook games are declining faster than they used to, with games like Diner Dash shuttering this month. At a Gamasutra-attended press conference, we asked Sean Ryan, director of games partnerships for Facebook, whether he thinks the recent changes to the game side of the platform addresses this issue. On the whole, Ryan sees this as less of a platform problem, and more of a game-by-game issue.
“As certain games hit lifecycles, do you expand, do you sequelize?” he posed. “What you see in general is that some games decline, and a bunch of games increase dramatically … We’re an open platform, and we really believe that people should make whatever games they want to make, and we should do a better job of putting that in front of the right people.”
With the new, more intelligent virality Facebook is implementing, including a games ticker and Amazon or Netflix-style recommendations to game players, “we’re there to make sure if you love a game you can find that game,” says Ryan. “We’re trying to make sure we’re better at surfacing games.”
More than worrying about declining numbers, he says Facebook worries about “what are the types of features we need to enable … what types of games currently aren’t possible on the platform that we can enable by new features?”
“We still have a ways to go with breadth of content,” added Ryan, saying that diverse game types was key to future growth.
Another criticism that’s been levied against the platform recently is the continued use of the “200 million users” number, which was released last year, and never updated. Ryan was asked by the panel whether, since they weren’t updating the number, this means growth has slowed. He confirmed in the affirmative.
“The game growth with the changes we made last year definitely slowed,” Ryan admitted. Changes included less viral “spamming” on users’ walls, and things of that nature. He says that growth was large, but not positive overall. “A year ago, game spam was one of the top areas that was brought up by people unhappy with Facebook,” he added. “It doesn’t even show up anymore. The good news is we’ve addressed that in a way where we don’t see that for users anymore. The bad news is the growth has slowed.”
But with the new features, subtle though they may be, he feels developers have a better in to more intelligent virality. Ryan concluded, “I feel confident where we are now that we can grow the DAU in a way that doesn’t negatively impact the users.” （source:gamasutra）
7）Kingdoms of Camelot players quit by the thousands in protest
by Jenny Ng
Kabam, a Facebook game developer dedicated to providing hardcore titles, has had some mixed success these past few weeks — they were accused by rival Kixeye of copycatting games, won a technology award, was written up by the Los Angeles Times as a Zynga contender, and was the first Facebook developer to put a game (i.e. Edgeworld) onto Google+ Games.
But last Friday, Kabam screwed up big time with their strategy title, Kingdoms of Camelot, when its engineers accidentally turned a bunch of premium virtual goods (the stuff you buy with real money) into free, giftable items. Opportunists quickly spent the entire night amassing “astronomical” amounts of these freebies, thus wrecking the power balance between the 2 million players of the game.
Kabam fixes this problem by creating a script that takes all the illicit freebies away from its players, but this unleashes havoc as 70,000 innocent players also have their premium virtual goods taken away. And then a separate problem emerged, when other players lost access to their inventory. Since these troubles started, angry players have quit playing Kingdoms of Camelot by the tens of thousands, while others have created forum threads and Facebook pages calling for a boycott of the game and Kabam.
In an attempt to reward loyal players and prevent more from quitting, Kabam offered “two huge gifts: A Divine Inspiration and an Obsidian Rune!” during that weekend. The sudden spike in daily traffic on August 8 is from players checking in to see if those gifts made it to their accounts that day.
An average Facebook gamer might spend 15 minutes per day on a game, but a Kingdoms of Camelot player would spend an average of 3 hours with a 90% log-in rate. They also open up their wallets for more premium items too. Kabam understands deeply, how much it’s hurt a very dedicated and profitable player base. Hopefully, they can clean up this mess soon.（source:games）
8）Facebook Adds Game Stories to the News Feed, Privacy Settings to Limit Them
By Josh Constine
Facebook yesterday announced several changes to how games work on the Platform, including that stories about game may be published to the news feeds of a user’s friends, including non-gamers, when the play a game for more than 15 minutes or complete an in-game objective. Depending on their prevalence in the news feed, game usage and achievement stories could help developers gain new users for free, but could also clutter the news feeds of people who don’t care about games.
To help users avoid annoying their friends, Facebook will add a new privacy setting that allows them to define on an app-by-app basis who an app can share with. The setting will default to “friends” but users can select to prevent the publishing of game discovery, usage, and achievement stories to news feed and the new Games Ticker.（source:insidesocialgames）
9）Premier League Fantasy Football and ESPN Sports Bar & Grill Top This Week’s List of Emerging Facebook Games
By AJ Glasser
Premier League Fantasy Football rockets up to the top spot on this week’s list of emerging Facebook games with ESPN Sports Bar & Grill not far behind. Both titles offer sports fans meaningful ways to interact with their sport and team of choice, such as with a Game Predictor that ESPN just launched.
iWin’s two newest TV game show titles, 1 vs 100 and Deal or No Deal, turn up back to back on this week’s list just behind Kabam’s just-launched Edgeworld. Way down at No.15, Ubisoft’s Castle & Co. turns up, perhaps riding a wave of cross-promotion from the recently released Smurfs & Co. (which broke 1 million MAU a week ago, classing it out of this list).
ETA: Due to a miscategorization, Playdom’s GnomeTown was left off this list in error. It should appear at No.2 with a gain of 425,982 MAU for a total of 773,079 MAU at 123% growth in the last week.（source:insidesocialgames）
10）Twitter Vs Facebook: Which Is More Valuable For Brands? [Infographic]
By Megan O’Neill
These days more and more brands are turning to social media, hoping to spread the word and attract loyal customers. But on a limited time and budget, it can be hard for small brands to cover the entire social network spectrum and engage with fans on Twitter and Facebook. With this in mind, BuySellAds.com and Column Five bring you Twitter Vs. Facebook: Where The Brand Loyalty Is, an infographic that pins the two big social networks against one another to help you determine which offers more value for your brand.
The infographic compares Twitter and Facebook based upon a variety of criteria, including age, gender and education distribution, networking power and more. The infographic reports that 80 percent of Facebook fans use Facebook most to connect with brands, while only 6 percent use Twitter.
That being said, Twitter has its advantages as well. 37 percent of social networkers agreed that Twitter was more likely to drive purchasing among users, compared to 17 percent that believed as much about Facebook. The number of loyal customers that are following brands on Twitter is also on the rise, up by 6 percent from last year.
Check out the full infographic below to find out more and let us know, which social network do you think is more valuable for brands? Facebook or Twitter?（source:socialtimes）