据美国市场研究公司eMarketer周三公布报告称，预计2010年全球范围内的社交游戏和社交应用广告收入将达2.2亿美元，到2011年则将进一步增长至2.93亿美元，其中不包括手机应用广告支出。

in-game-advertising

对大多数社交游戏来说，其主要的收入来源一直都不是广告，而主要是虚拟物品。但是，Zynga和Playdom等公司正认识到，它们所开发的游戏必然会吸引广告主的注意力。业界人士指出，eMarketer的估测最终可能被证明是保守的，原因是社交游戏行业正在拓展。

根据研究公司Next Up Research公布的数据，Zynga近80%营收都来自于虚拟物品，但Zynga旗下热门农场游戏FarmVille等社交游戏的大量受众正在吸引广告主的注意力。

Zyng CEO马克·平卡斯(Mark Pincus)曾在7月份表示，对Zynga这样的公司来说，“广告将是其商业模式的一个重要组成部分”。

social game ad

For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are logical advertising destinations for marketers wanting to get the attention of rabid fans.

eMarketer expects that marketers will spend $220 million worldwide to advertise in social games and social applications in 2010, rising to $293 million in 2011. These figures do not include ads within mobile applications.

eMarketer’s estimates may end up being conservative as the social game business increases its footprint. According to Next Up Research, nearly 80% of Zynga’s revenues come from virtual goods.

Even so, the large audience of games such as Zynga’s Farmville is attracting advertiser attention.

For companies such as Zynga, “Advertising will be an important part of the business model,” said Zynga CEO Mark Pincus, speaking at the Fortune Brainstorm Tech conference in July 2010. However, he added that he believed that future social game advertising types would need to be “invented” rather than being the same things advertisers have already seen.(source:emarketer/sinatech)