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zynga旗下游戏farmville从MSN游戏门户撤离(2月刚上线)

发布时间:2010-08-11 10:11:05 Tags:,,,

据inside social games的报道zynga已经从MSN游戏门户撤出了旗下最热门的社交游戏farmville,据称该游戏是在今年2月份登录MSN平台的。

这并不是zynga从平台撤销游戏的第一条新闻了,之前zynga也从社交网站Tagged撤出游戏。

Farmville_on_MSN_Games

Farmville_on_MSN_Games

早先社交游戏开发者曾掀起了一股离开facebook拓展其他平台的狂潮,而zynga就是这场运动的领军者。

但是farmville撤离MSN可能在于微软的平台不能有效为zynga带来用户,而新用户则是zynga从facebook拓展到其他平台最大的动力。

Zynga has removed its hit game FarmVille from MSN Games, one of the bigger game portals around, we’ve learned. Zynga first added FarmVille to MSN in February.

This is not the first time that Zynga has pulled a game from a platform. The company did the same with the social network Tagged, canceling a much-discussed partnership.

The departure from MSN looks much more notable, in the grand scheme. MSN itself claims to have about half a billion monthly users worldwide between Games and Messenger — equal to what Facebook claims for itself.

msn-games-farmville2

msn-games-farmville2

One of the big stories in social gaming right now is that developers are interested in moving beyond Facebook, keeping a line back to the social network’s graph with Connect. With partnerships like FarmVille on MSN, Zynga has been a leader in that move.

But it appears that Zynga didn’t find the traffic MSN produced meaningful enough to continue running FarmVille on the Microsoft platform. Since MSN is traditionally one of the biggest gaming sites on the web, Zynga’s departure suggests the traffic other social developers are hoping to find off of Facebook may be more difficult to find than expected.

A lackluster performance for FarmVille on MSN may also serve to explain why Zynga appears to be putting much of its energy into mobile apps, and international markets like Japan and China. There’s still hope for the US market, though, at least judging by Google’s investment of up to $200 million in Zynga and plans for a new social effort.


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