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每日观察:关注Google+用户结构等消息(7.30)

发布时间:2011-07-30 14:24:30 Tags:,,,

1)comScore数据表明,截止7月19日,问世三周的Google+的全球访问用户将近2000万,比前一周增长82%,比前两周增长561%。其美国访问用户已超过500万,比前一周增长81%,比前两周上升723%。

Google+ cumulative unique visitors(from comscore)

Google+ cumulative unique visitors(from comscore)

Google+美国用户占其全球用户的27%,居于其次的是280万印度用户,英国用户是86.7万,加拿大是85.9万,德国是70.6万。

Top 10 countries by unique visitors(from comscore)

Top 10 countries by unique visitors(from comscore)

调查还发现,Google+的男性用户占63%,女性用户比例仅为37%。58%的Google+用户年龄介于18至34岁之间,25至34岁的用户群体比例达三分之一以上。

Google+ demographic profile by age & gender(from comscore)

Google+ demographic profile by age & gender(from comscore)

2)硬核社交游戏开发商Kabam日前荣获本年度全球250强创新领袖企业奖(游戏邦注:AlaywsOn Global 250,该奖项有五个评判标准:创新能力、市场潜力、媒体关注度、商品化能力和为投资者创造价值的能力)。

kabam-logo(from news.yzz.cn)

kabam-logo(from news.yzz.cn)

AlaywsOn全球250强评委评价Kabam为社交网络带来的深度游戏体验,打破了电子游戏市场格局。Kabam今年5月融资8500万美元,迄今总共筹得1.25亿美元,当前月活跃用户约1200万,日活跃用户超过100万。

3)用户分析公司Kontagent日前宣布与拉美唯一上市社交网络Quepasa(用户达3500万)合作,为后者的休闲游戏门户网站Quepasa Games提供kSuite用户分析服务。kSuite是一个可深度追踪用户行为的分的平台,支持开发者根据这些数据开发和完善游戏。

kontagent(from venturebeat.com)

kontagent(from venturebeat.com)

4)《GnomeTown》是Playdom最近向Facebook发布的一款新游戏,自本月初上线以来,DAU和MAU均稳定增长。据AppData数据显示,该游戏目前MAU是16万2869,DAU是3万1726。

GnomeTown(from insidesocialgames)

GnomeTown(from insidesocialgames)

玩家在游戏中的任务是清理出一片空地,然后在其上建设房屋、农田等,并从中搜集钱币和采集食物。不过该游戏并不采用一般Facebok游戏的能量限制系统,而是支持玩家让助手、可爱的动物帮忙在自己无法脱身时独立完成任务,但如果玩家的食物储存量不足时,这些任务就会中止。《GnomeTown》的社交功能包括通过“打架”、结盟或贸易与他们进行互动。

5)在本周的MAU增长最快Facebook游戏榜单上,乐元素的《森の物語》以及四个语言版本的《Galaxy Online II》表现最为瞩目(游戏邦注:由于归类错误,insidesocialgames误将《森の物語》列为第一位,实际的榜单之首应是《Collapse Blast》,该游戏在上周新增38万5437的MAU,增幅达292%,当前MAU是47万2608)。

Top Gainers This Week-Games(from AppData)

Top Gainers This Week-Games(from AppData)

《森の物語》当前MAU是55万5894,它是一款结合了农场、城市建设及探索元素的模拟游戏,要求玩家控制一个村民,令其在丛林中建设自己的根据地。

由中国大型网游戏公司IGG推出的英语版《Galaxy Online II》在今年初登陆Facebook时的用户增长较为缓慢,但其全球运营副总裁表示这款游戏在硬核用户中的粘性极高,利润也很丰厚,他们打算在未来数月推出10种不同的语言版本。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Global Warfare Developer Kabam Honored With Technology Award

by Frank Cifaldi

“Core”-focused social game developer Kabam (Global Warfare, Kingdoms of Camelot) has been selected as a recipient of this year’s AlwaysOn Global 250 awards for innovative, disruptive tech companies.

AlwaysOn Global 250 awards are editorially selected based on five criteria, the company says: innovation, market potential, commercialization, stakeholder value, and media buzz.

Kabam, which strives to provide deep core-level games catered to the strengths and limitations of social networks is “in a position to disrupt the video games market,” said AlwaysOn in a statement.

“Just two years ago we took up designing strategy games for social networks to specifically appeal to hardcore gamers, so we take great pride and pleasure in achieving this award,” said Kabam CEO Kevin Chou.

“It’s very gratifying to have leaders in the technology industry recognize and acknowledge our company’s hard work, innovativeness and creativity in establishing a new segment of gaming.”

Kabam’s recent $85 million funding round in May brought the company’s total funding up to $125 million. It currently claims just over one million daily active users and 12 million monthly active users, according to AppData.(source:gamasutra

2)Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

By Andrew Lipsman

As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience recently surpassed 5 million visitors, up 81% from the previous week and 723% from two weeks earlier.

It would be difficult to think of many sites that reached such a large number in such a short period of time. That said, Google does have a built-in visitor base of more than 1 billion to work with, so there is clearly potential to convert a high number of users to its new social tool – even if it is still invite-only.

What is also interesting about the rapid growth of Google+ is its proliferation on a global basis. While the U.S. leads in Google+ audience, it currently accounts for 27% of the total worldwide audience. Interestingly, India holds a strong #2 position with 2.8 million visitors. The UK (867,000 visitors), Canada (859,000 visitors) and Germany (706,000 visitors) round out the top five.

U.S. Demographic Analysis Reveals Strong Early Adopter Profile

Though Google+ is already a global phenomenon, there are some interesting user dynamics within the U.S. that help us understand the profile of early adoprter. Some initial reports speculated that 9 out of 10 Google+ users were male, and while this sort of skew might have been possible in the first couple of days we are seeing a much less pronounced gender gap after three weeks, with males accounting for 63% of visitors to 37% females. In addition, 58% of the total Google+ audience is between the ages of 18-34, with 25-34 year olds representing more than 1/3rd of the total.(source:comscore

3)Kontagent Announces Partnership with Global Latino Social Network Quepasa

Kontagent, the leading user analytics company, today unveiled a partnership with Quepasa, Latin America’s only publicly-traded social network and gaming platform for the Latino community with 35MM members globally. Quepasa also recently merged with teen social network MyYearBook.com, another Kontagent customer.

Under the new partnership, Kontagent will be given exclusive rights to power Quepasa’s casual game portal Quepasa Games with its kSuite user analytics platform. kSuite is Kontagent’s powerful user analytics platform that drives deep behavioral insights and usage patterns enabling developers to make data-driven decisions on game development and tuning. (source:prnewswire

4)GnomeTown Invites Residents to Party, Pillage and Pummel

By Randy Nelson

Playdom has launched GnomeTown, its latest foray into Facebook gaming. Since going live earlier this month, the game has seen significant, sustained growth in both daily and monthly active users.

According to our traffic tracking service AppData, GnomeTown currently has 162,869 monthly active users and 31,726 daily active users.

The basis of GnomeTown lies in the familiar mechanics of clearing a plot of land and constructing buildings on it. Throw in a bit of agriculture here and there, then collect money from buildings and food from the fields. You won’t find one thing in Playdom’s new ‘ville, though, and that’s energy. Players are able to build, harvest and interact with the game without the common artificial wall of energy units that must recharge over time – or by purchasing more. Also, instead of requiring that players spend premium currency on set units of land expansion, the game uses machetes, single-use items that can be used to clear one ‘block” of land at a time and can themselves be purchased from the in-game shop. Players can also team up with helper characters, cutesy animals that can be assigned to complete tasks independently while the player performs another. These tasks can be paused if necessary, or accelerated by using up the player’s food stock.

In another twist, GnomeTown’s social features include the ability for players to compete with others through some novel interactions. It’s possible to “brawl” with other players by raiding, “party” together and trade in what’s called “journeying.” Additionally, the decorations and structures players can purchase for their town each have attributes which provide boosts to performance in these interactions. For example, a carnival game might give the player an edge in “brawl” encounters. Allying with friends can also help tip the scale in the player’s favor in these situations.(source:insidesocialgames

5)International Releases Top This Week’s List of Emerging Facebook Games

By AJ Glasser

Happy Elements’ 森の物語 (Forest Adventure), an Arabic farming sim, and four different language versions of Galaxy Online II dominate this week’s list of emerging Facebook games.

ETA: Due to a miscategorization, Collapse Blast was left off of this list in error. It should appear at number one with 472,608 MAU with +385,437 gained in the last seven days for +292% growth.

Galaxy Online II comes from massively multiplayer online game developer IGG (I Got Games). The a space-themed real-time strategy came to Facebook in English earlier this year and has since slowed down in growth across monthly active users and daily active users. Mark Zhang, IGG’s vice president of global operations, tells ISG that the game is highly engaging for its core users, making the game ultimately profitable. The plan for IGG is to localize Galaxy Online into 10 different languages in the coming months, including one or two of the “emerging” languages Facebook is keen to reach (e.g. Portuguese for the Brazilian market). Zhang says the developer is careful to analyze any potential international market, as IGG already had one bad experience in a small market where Galaxy Online failed to penetrate.

森の物語 is a combination farming/city-building/exploration sim in which players control a single villager looking to establish a settlement out in the jungle. The game has richly detailed graphics and myriad customization options for player avatars. Those familiar with Zynga’s FrontierVille may be tempted to cry “clone” — but it’s not immediately clear how much weight those accusations carry.(source:insidesocialgames


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