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移动社交网络游戏都具备的10个特征

日前在美国旧金山召开的游戏开发者大会( Game Developers Conference)反复被强调的一个事情是移动社交网络游戏将成为整个社交网络游戏中下一个重要的发展平台。

recent Game Developers Conference

recent Game Developers Conference

recent Game Developers Conference

recent Game Developers Conference

不管你是一个身居其位的游戏开发从业者还是一个只是单纯选择平台游戏的玩家,你都将面对以下10项移动社交网络游戏特征。

1.延续社交用户登陆系统。移动社交网络用户可以继续使用他们原先在PC平台上的登陆设置,不需要重新注册新的账号和设定新的密码。

2.社交网络状态进一步升级。可以方便用户更好地在跨社交网络平台分享他们的游戏相关内容。

3.游戏竞技排行榜。该竞技排行榜将允许玩家超越好友限制和整个网络的玩家进行排行PK。

4.电子邮件共享。对于有些人来讲,他们对电子邮件共享嗤之以鼻,但是有时候,如果有些朋友并不在社交网络上注册,那么邮件共享就是一个不错的选择。

5.用户邀请和游戏推荐。越多人参与,一款游戏才有更多的可能成功。好友间推荐对于一款游戏获得更多的玩家至关重要。

6.好友间的游戏竞赛。这个和之前的用户邀请有些相似,好友之间联机挑战将让游戏更加有趣。

7.挑战者倡议书。这个对于当前没有活跃好友的玩家来讲至关重要。

8.移动网络好友助手。将提供一个平台实现非好友玩家寻常间的一些固定联系。这些将帮助新玩家更好地去经营他们自己的网络和提高新玩家的使用回头率。

9.游戏状态下的交流。提供一个在线文本或者语音性质的当前玩家交流平台。

10.玩家屏蔽系统。提供玩家对于部分他们不愿意接受挑战或者接触的其他玩家进行暂时的或者永久性的屏蔽。

本文原始作者:Raj Dash

Industry experts at the recent Game Developers Conference in San Francisco iterated that mobile is the next big platform for social games. If you’re a developer designing for this niche or a player trying to choose, there are certain features that every social game should have. (Consider that nearly half of the apps submitted to Apple for their upcoming iPad device are games.) While they’re not necessarily social games, the potential market exists.

Social gaming on a mobile platform is a somewhat different experience for players than, say, in a web browser, namely because games in the latter are typically integrated into a social network’s site interface. On a mobile device, that’s not necessarily true, especially for smartphones. Social features thus become even more important on a mobile platform, even if they have to be presented differently than in a web browser.

The following list of features is targeted specifically towards mobile social games and does overlap slightly with our earlier 7 Features that Should be in Every Social Game article. (Developers wanting a deeper, more technical explanation of some of these social gaming features should read Z2 Live’s platform overview and roadmap. Z2Live’s platform is aimed at Apple’s mobile devices — iPhone, iPod Touch and iPad — however, the concepts can be extrapolated for any mobile platform that supports the prerequisite device features.)

1. Social login – Give players the ability to login to a mobile social game using their existing social network account, instead of having to remember yet another username and password. One example of this is Facebook Connect for mobile devices – While you do have to enter your Facebook email and password info, it’s a one-time effort.

After that, you’re connected via your Facebook credentials, which immediately facilitates the next feature.

2. Social media status updates – Some players want to be able to brag or share some game-related bit of info to their Facebook Wall, Twitter stream or some other social network.

3. Share achievements on a leaderboard – Leaderboards allow players compare their game accomplishments against all players, not just their friends.

4. Email sharing – This might be a boring channel to some, but if a friend isn’t on a social network, then email sharing is a great alternative. E.g., “Hey Grandma, I just got the high score in Mobile Word Twister!”

5. Invites/ referrals – The more players a game has, the more successful it has the potential to be. Friend invites are thus important to the game and to players. These could be push notifications to a mobile device, text messages, or in-game messages. Persistence of invites increases the success level of referrals. E.g., “Grandma, get an iPhone, join Facebook and then we can play Mobile Word Twister together.”

6. Friend challenges – If your mobile game is “social,” then it more likely than not is multi-player, or at least has that option, in which case the ability to challenge a player becomes important. E.g., “Grandma, Little Sheila challenges you to play Mobile Word Twister!”

7. Challenger recommendations – If a player does not have any currently active friends, offer an option for recommending new friends from other currently active players. Friend recommendations could be based on features of many location-based friend-finding applications, such as Foursquare, Gatsby, and several others.

8. Mobile friending – Offer the option to turn accepted challenges between non-friend players (see last feature) into a persistent connection. This helps new players grow their network and increases the chances that a new player with a small social network will return to play again, with the expectation that someone will likely be around to play.

9. In-game chatting or calls – Offer text or voice chat options between players so that they can communicate, brag, strategize, etc. (Voice chat of course takes up more bandwidth than text chat, and might suffer from lag times, unless a cellular phone call can be initiated by the game. Phones that do not support this, or do not return control to a game after a call ends may be limited to text chat or push notifications.

10. Friend blocking – It’s possible that at some point, one player may want to block another one from communications or challenges. This might be a temporary preference or a permanent one.

Are you a mobile social game player or developer? Did we miss any features that you think mobile social games should have but don’t? Let us know in the comments.

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