5）微软Windows Phone总裁Andy Lees最近表示，他们将平板电脑视为一种PC，并称公司目前不考虑推出基于Windows Phone操作系统的平板电脑。观察者称微软的“平板电脑中的PC”这种思维是其无法追赶苹果在平板电脑市场成就的一个重要原因。
他们将向苹果App Store和Android Market推出免费游戏，这些游戏将通过微交易或广告赞助模式盈利。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）
1）iPad 2 and Verizon iPhone Take Some Wind Out of Android’s Sail
by Charles Newark
At Flurry, we regularly track developer support across the various platforms that compete for their allegiance. When companies create new projects in Flurry Analytics, they download platform-specific SDKs for their apps. Since resources are limited, the choices developers make in building for different platforms strongly signal their confidence in those platforms.
They are literally investing their R&D budgets in the hopes of generating future revenue. In total, over 45,000 companies use Flurry Analytics across more than 90,000 applications. For this report, we compare Q1 to Q2 new project starts.
Studying the numbers, it’s readily apparent that Android has lost developer support to iOS. Specifically, Android new project starts have dropped from 36% in Q1 to 28% in Q2. Overall, total Flurry iOS and Android new project starts grew from 9,100 in Q1 to 10,200 in Q2. Of note, this drop in Android developer support represents the second quarter-over-quarter slide, which follows a year of significant, steady growth for the Google-built OS. Over the course of 2010, Android developer support had steadily climbed each quarter, peaking at 39% in Q4 2010.
Considering the events that could have precipitated this shift in developer support, Flurry has identified two probable causes:
1. iPhone Launch on Verizon: With iPhone’s arrival on Verizon in February 2011, three and half years after launching on AT&T, Apple closed the most significant vulnerability gap in its U.S. distribution, and likely worldwide. In fact, with its lengthy exclusive distribution agreement of iPhone on AT&T, it could be argued that Apple itself gave Android the opportunity to reach critical mass on other carriers, most notably Verizon. In that time, Google, Verizon and a host of OEMs worked hard and fast to push Android devices as an alternative to AT&T’s iPhone juggernaut. With Verizon’s launch of the iPhone, the pendulum appears to have swung back in favor of iPhone over Android development.
2. iPad 2 Launch: Establishing an installed base of more than 20 million tablet devices in less than one year, the iPad success story has been compared to taking a buzz-saw to the PC industry. Apple’s iPad shipments, from its last disclosed quarter, were higher than the initial first two quarters of iPad availability. Apple has additionally claimed that it is seeing the “mother of all backlogs.” Building efforts lag behind consumer demand for the device. We believe that wholesale consumer acceptance and adoption of tablets, which just a year ago was questionable within the industry, is further luring developers to build for iPad instead of Android.（source:flurry）
2）Google Android Now On 130M Total Devices, With 6B App Downloads
Today during Google’s Second Quarter earnings call a lot of focus was put on the success of Google Android, which was put in Larry Page’s successful consumer products category.
How successful is Android exactly? Well the operating system is now on 130 million total devices, with six billion app installs from the Android Market. The last time Google announced device stats for Android it was 100 million at i/o. Apple was at 200 million devices as of WWDC.
Android is now seeing 550K activations a day, up from the 500K number Google mobile VP Andy Rubin announced 16 days ago, growing at 4.4% week over week according to Rubin.（source:techcrunch）
3）Brits spend 34 days a year fiddling with smartphones at work
by Tim Green
What a waste. Unless you work for a mobile news site, and are paid to do it.
LG surveyed 2000 people to mark the launch of its Optimus 3D phone, and found that 64 per cent of Brits admit to secretly playing with their smartphones in the office.
Apparently one in ten do it during meetings, and the toilet is the top place to disappear for a session. Unsurprisingly porn and adulterous flirting score highly in terms of nefarious fiddling.
The study also found that one in five have been caught and reprimanded.
LG’s press release implies that this is all a very bad thing, but it also points out how much richer the forbidden action can be with the addition of glasses-free 3D.
In fact, it’s launching a ‘Playing by Yourself Just Got Better’ campaign.（source：mobile-ent）
4）Applifier launches mobile game-discovery service
Applifier, which helps games get discovered on Facebook, has launched a new mobile discovery bar to make it easier for social games to spread on mobile devices. The bar is part of a cross-promotion network.
Applifier launched in April, 2010 on Facebook in the form of a bar (pictured above) that advertised a bunch of games from Applifiers partners. If a user clicked on the bar, he or she could start playing that game right away. Now there are more than 150 million monthly active users and 800 games in the Applifier network. The cross promotions have driven more than 100 million game installations. Applifier originally referred to its partners as the “rebel alliance,” after the good guys in the Star Wars movies, who were competing against the dominant social game company Zynga, which can easily cross-promote its own games on its Zynga bar.
Laakkonen said the free Applifier bar has helped hundreds of Facebook publishers grow faster, since they don’t have to spend their profits on as much pure promotion.
But what works on Facebook won’t necessarily work on mobile, according to Laakkonen and other speakers on the Mobile Game Discovery panel at our GamesBeat 2011 conference earlier this week. As you can see from the images, there is a lot more room to promote games on Facebook than there is in a mobile game.
Still, Laakkonen hopes that similar tactics will work on mobile. Applifier is today launching on iPhone, iPad, and iPod. Support for Android devices will begin in the third quarter.
Typically, the main way games get noticed on Apple’s App Store is when Apple features a game in its prime spotlight. Another way is to make it to the top 25 lists.
The cross-promotion bar is non-incentivized. That is, it doesn’t offer the user an incentive, or bribe, to install the advertised app. That will keep Applifier in good graces with Apple, which recently banned pay-per-install incentivized apps. The promotion is effective because it reaches people who are already interested in playing new games.（source:venturebeat）
5）Windows Phone president: “We view a tablet as a PC”
Microsoft has tried and failed in the tablet marketplace, often using the “PC in a tablet” method. Apple’s iPad revolutionized the market, creating an easy-to-use device that prompted others to play catch-up. As a result, 99 percent of tablets in use now are non-Windows models.
Microsoft’s Andy Lees seems to have come up with his own seven dirty words: “We view a tablet as a PC.”
Sure, it’s not like George Carlin’s famous comedy bit, but the Windows Phone President essentially killed any hope for a tablet based on the Windows Phone OS during a speech yesterday at the Worldwide Partners Conference in Los Angeles.
Device manufacturers that may otherwise be interested in building an easy-to-use Windows tablet (see: HP) have migrated to the Android or WebOS platforms. Bringing them back around to Windows could be difficult.（source:techflash）
6）MobileApps.com Wants To Be The Adsense For Mobile Apps
Many mobile app developers share a significant problem: getting their products discovered among the hundreds of thousands of apps i.e. the App Store or the Android Market currently boast.
According to a recent report by Nielsen, just 58% of smartphone users actually use the stores on their handsets to search for new apps.
Enter MobileApps.com, which officially launched today and describes itself as an advertising, discovery and distribution network with three distinct value propositions for end users, developers, and publishers.
For end users, the MobileApps.com serves as a destination that currently lists 500,000 apps (around 2,000 are hosted on the site) for iOS, Android, Blackberry, Windows Mobile and other platform in a collected setting (this so-called marketplace works much like GetJar and similar sites).
With every download, developers are pocketing 95% of the price in the case of non-Apple apps (MobileApps.com takes the rest). Developers can import their own apps from other stores to claim and publish them on the site “in 60 seconds”.
Probably the most interesting element of MobileApps.com is that it’s an advertising network for mobile apps: the site is offering “smart widgets” that showcase specific apps to publishers: website owners, for example, can incorporate those widgets into their pages and customize them (based on different countries, keywords, categories etc.).
The idea here is that these “mini app stores” are targeted to people visiting these websites, making the apps on offer more relevant (and less intrusive) to users – apart from boosting sales. That way a travel site, for example, would offer just travel-related apps within the widget.
Much like Adwords/Adsense, the position on the widget is determined on a bidding basis through a self-service tool. And just as Google, MobileApps.com gets 38% of the amount the advertisers (developers, branded app owners) pay for the position (click here for more information on how the advertising system works).
MobileApps.com is incorporated in Singapore and just received US$400,000 in funding from Tokyo-based mobile company I-FREEK [JP]. The company’s main competitor is US-based AppTap.（source:techcrunch）
7）Japan’s Gree, OpenFeint invade U.S. mobile game shores this summer
by Joe Osborne
Zynga, EA (and PopCap), Rovio: Prepare your defenses. One of Japan’s leading mobile social game networks, Gree, plans to storm the beaches of the U.S. mobile gaming scene this summer, TMCnet reports. The Japanese company, which recently bought San Francisco-based mobile game network provider OpenFeint plans to release the first of its games on U.S. shores this summer. However, it’s not as easy as you might think.
“We’re starting everything from scratch in this market, even hiring,” Gree VP of marketing and sales Sho Masuda told TMCnet. This is because regardless of Gree’s experience with mobile games or the skill of its developers, there are inherent differences in the preferences of Japanese mobile gamers and those in the states, according to Masuda.
The VP added that Gree games will be made available for free on the Apple App Store and Android Marketplace, but will be supported through micro-transactions, which Masuda claims 15 to 20 percent of mobile gamers partake in. (Yeah, maybe in Japan.) （source:games）