在开发NTB Media广告方案“The A game”过程中，我们考虑上述所有方面。方案提供高质量互动体验，并给予奖励，确保品牌信息深入人心，还通过引入视频强化社交游戏体验。
Social Gaming Brings Advertisers Out To Play
By Alan Hirsch
ADOTAS – Over the past decade, campaigns have jumped from TV screens and out-of-home to the Web, where they can sit idly as banner ads, click through from search pages or “go viral” as a video campaign. As audiences adopt numerous ways to find entertainment and information, advertisers must stay ahead of the curve to develop unique ways to capture and retain consumer attention on all platforms.
So now that brands have adapted their campaigns for the Web, how do they ensure engagement while assuring the investment is worthwhile?
Through social networks, brands can monitor whether they’re hot or not and develop new strategies to shift the chatter. Now that consumers are empowered with brand messages within these networks, advertisers are exploring even deeper engagement with entertainment via social games, allowing audiences to play with their campaigns in a more immersive environment.
Social gaming audiences have quickly adapted to purchasing virtual goods to share with friends, which has proven this platform to be great for brand engagement. However, the paradigm is shifting as social gaming audiences become more aware that their investment in virtual goods doesn’t guarantee the incentives and big wins they’re looking for.
In the context of social games, advertisers are catching on to the fact that the audiences they cherish so much want rewards and will make a substantial investment of their time to win. If given the right kind of incentives, fans will invite friends, participate in long-term engagement and retain and share brand messages among their network.
When developing the NTB Media advertising solution, “The A game,” we considered all points outlined below. It offers a quality interactive experience that delivers rewards, ensures brand message recall and adds another dimension to social gaming by introducing video.
Below are a few things to consider when developing your social game campaign:
Messaging: Integrate your brand into the game and incentivize message retention. Both the brand and the fan win!
Rewards: Guarantee fans discounts or prizes for all the time they’ve invested in your brand platform and social game.
Fun: Regardless of the rewards, a game can’t be successful if it isn’t fun enough to make people come back.
Monetization: As you develop your game, think about a business model that suits the type of engagement you’re looking for, whether it is cost per click, view, action or engagement.
Measurement: Create a clear way to measure engagement within your game. Quiz formats are a great solution that guarantees message retention and monetization.
Scalability: Deliver your game on multiple platforms and not just Facebook. People want to play on the go, in the office and at home. Don’t miss a chance to share your brand messages wherever people are willing to play and engage.
Through NTB’s pop culture-driven social game, consumers no longer view the ads as an interruption in their game play, but accept 30-second spots as part of their entertainment experience including music videos, movie clips and TV cuts.
The Web has become a vital extension of the brand experience, and as audiences adopt new platforms and become accustomed to brand exposure, advertisers should seize multimedia tools that drive engagement when planning robust campaigns.（Source：adotas）