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尽管zynga在日本动作频频,可能无法撼动DeNA霸主的地位

发布时间:2010-08-06 01:01:51 Tags:,,

尽管zynga在日本社交游戏领域动作频频,先是获得日本软银1亿5000万美元的风险投资,后并购unoh建立日本基地,但是对于本土作战的DeNA而言,可能短期内并不会带来颠覆性的冲击。

zynga是facebook社交游戏的王者,但是与此同时zynga在移动社交游戏领域并没有太多的影响力,更何况是新进的日本市场。对于DeNA首席执行官Tomoko Namba来说zynga可能还不足以威胁DeNA在日本移动手机游戏领域的领先地位。

Tomoko-Namba

Tomoko-Namba

DeNA截止6月30日的财报显示营收2亿7900万美元,同比增长175%。而DeNA自有的移动游戏平台Moba-ge-Town也有了1900万的注册用户,同时他们还将筹划着与日本雅虎协作共同建立基于PC的社交游戏平台。

Move over Zynga. There’s a new social game company in town. Japanese mobile games portal DeNA reported its quarterly results which show the company is growing at a blistering pace. DeNA says it could become the No. 1 company in the social game industry, though that depends on how you define social games.

DeNA said that revenue for the first fiscal quarter ended June 30 was $279 mllion, up 175 percent from a year ago. Operating income was $138 million, up 282 percent from from a year ago. From the previous quarter, revenues were up 27 percent and operating income was up 22 percent.

“Becoming the premier social gaming company appears extremely feasible when reviewing our impressive first quarter results,” says Tomoko Namba, chief executive of DeNA. “DeNA will expand by utilizing its uniqueness as a platform operator and game developer.”

Namba spoke at our GamesBeat@GDC conference in March. DeNA operates a platform — Moba-ge-Town, with 19 million subscribers — for social games on mobile phones. By contrast, Zynga is the king of Facebook games and it has barely started operations in the fast-growing mobile social game market in Japan. In a direct challenge to DeNA, Zynga launched its a joint venture in Japan with SoftBank to build games for the Japanese market. DeNA, meanwhile, plans to use its own cash hoard to make acquisitions and acquire companies. It has an investment in Crowdstar, one of the biggest social game publishers on Facebook.

DeNA also plans to launch a PC-based social gaming platform, Yahoo! Moba-ge, with Yahoo! Japan. The platform will spread services across PC and mobile. DeNA is also preparing to launch Moba-ge-town social game portal on smart phones this year. There are 154 third party game developers providing 350 games on DeNA’s platform, Moba-ge-Town. Social game revenues are about 84 percent of DeNA’s total revenue. DeNA expects to report $576 million in revenue and $276 million in operating income in the six month period from April through September of this  year.


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