myspace曾经是社交网络的领头羊，2005年新闻集团收购myspace的代价高达5亿8000万美元，可事实上2008年facebook就取代了myspace引领社交网络，并且逐步拉开了距离。

作为新闻集团重要的组成部分，myspace第四季度净亏1亿7400万美元。为了改变这样的局面，新闻集团拟在未来的几个月内对myspace进行全面的大整修，不管是在营收方面、运营方面还是用户凝聚方面。

myspace

前段时间myspace聘任了新的游戏部门主管ManuRekhi，并推出了针对社交游戏开发者的游戏实验室准备在社交游戏上挽回更多的用户。

The category of News Corp’s business that includes MySpace lost $174 million in the fourth quarter, worse than the $136 million it lost in the same period last year, the parent company said on its earnings call this morning.

But News Corp plans to stick with the beleaguered social networking site, the company said, and a ‘major overhaul’ will be finished in a few months.

MySpace has been struggling for years to remain relevant alongside more trendy sites like Facebook and Twitter. Worse, its lucrative advertising deal with Google will expire or be renegotiated on less favorable terms at the end of this month, News Corp said.

News Corp bought MySpace as part of a $580 million deal in 2005. News Corp described MySpace at the time as “the leading lifestyle portal for networking online” and claimed it was the fifth most popular site on the Internet and was home to more than 8% of all Internet advertising.

But Facebook surpassed MySpace as the most popular social network worldwide in 2008, and the original blockbuster social network seems to be falling further from mind.

ManuRekhi

Advertising is MySpace’s only source of revenue and (sound familiar?) the company has historically had trouble “monetizing its large audience.” But News Corp CEO Rupert Murdoch insists that MySpace has a new management team and bright prospects. “We have great confidence,” he said today.

MySpace is working on improving its news feed, as we reported yesterday, and introduced integration with Twitter. News Corp hasn’t said when exactly the site will be changed. In the meantime, News Corp still has Fox News and DVD sales of ‘Avatar’ to keep it profitable while MySpace figures things out.

拓展阅读：myspace游戏实验室对外邀请开发者参与相关游戏研发项目