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日本产经新闻:zynga数十亿日元并购东京当地公司unoh

发布时间:2010-08-05 01:41:08 Tags:,,,

据日本产经新闻的报道,zynga以数十亿日元(每10亿日元为1160万美元)的代表收购了东京当地公司unoh。至今为止还没有任何一家官方正式确认该并购消息。

zynga上周刚刚获得了日本软银1亿5000万美元的投资,准备大举开拓日本的社交游戏市场。

unoh

unoh

据日本产经新闻的消息,unoh在并购后将成为zynga在亚洲的重要战略据点。目前unoh在手机游戏和PC游戏方面都有涉猎,该公司最佳的游戏是machitsuku,在日本最大的社交网络mixi上拥有300万的用户。

这样unoh是zynga进入亚洲并购的第二家公司,之前他们曾并购了北京公司xpd media。

biggest business daily, The Nikkei, has just reported on its website that social gaming giant Zynga has acquired Tokyo-based startup Unoh for several billion Yen (one billion Yen currently translates to $11.6 million). Neither Zynga nor Unoh have officially confirmed the news yet Robin Chan Zynga  GM of Asia Business Operations, tweeted about a  done deal just 24 hours ago The move follows the $150 million Zynga raised from Japanese technology powerhouse SoftBank to build a joint venture to  “develop and distribute social games across Japan.”  Now we know where some of that money has landed.

Zynga is said to have acquired 100% of Unoh, with The Nikkei saying that the Americans will transform their new Tokyo office into its strategic base for the Asian social games market as a whole.

Unoh will localize Zynga games to better fit the taste of Asian customers and will also create titles for the local and international markets on its own.

The Japanese startup, which develops games for both cell phones and PCs, has so far been largely active in its home market only. Unoh current hit title is called Machitsuku in Japanese), a free game with a virtual item-based business model. Machitsuku passed the three million user mark on Mixi Japan  largest social network  (20 million members), just last week.

The Unoh deal marks Zynga second major acquisition in Asia. Zyngabought Beijing-based XPD Media (which was actually Chan company) in May this year for an undisclosed sum.

Chan spent a lot of time in Japan recently to build up a Tokyo office for Zynga, but even though I kept grilling him, he remained tight-lipped about his company Japan strategy. Rumors about possible acquisitions by Zynga in Japan (where I live) started making the rounds in the local startup scene in June (not to brag, but I actually foresaw the Unoh acquisition  back then).  contacted both Robin Chan and Unoh CEO  Shintaro Yamada  for official confirmation and further information on the deal.


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