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每日观察:关注InMobi移动广告印象最新报告(7.5)

1)台湾市场调研机构Market Intelligence Center日前预测,诺基亚与微软在2012年合作推手的智能手机发布后,Windows Phone有可能占据17%的全球智能手机市场份额。

Windows Phone(from 3cbang.com)

Windows Phone(from 3cbang.com)

除此之外,该机构还指出,台湾移动设备制造商HTC将超越加拿大制造商RIM,成为世界排名第四的手机制造公司。

2)据pocketgamer报道,中国移动应用商场上线两年来下载量已达3.6亿次,目前共有7万款应用,聚集了200万名开发者;注册用户达8000万(约占6亿名中国移动手机用户的13%),平均每名用户下载4.5款应用。

中国移动应用商场(from so.missyuan.com)

中国移动应用商场(from so.missyuan.com)

3)美国运营商沃达丰日前在Android Market推出了一个品牌销售渠道,支持沃达丰用户(游戏邦注:有7500万以上用户)由此根据手机型号购买应用程序,该服务已向英国、德国、意大利、荷兰、西班牙用户开放,随后还将进入希腊、爱尔兰和葡萄牙市场。

vodafone-android(from bfreenews.com)

vodafone-android(from bfreenews.com)

沃达丰在Android Market的销售渠道将提供新闻、体育、资讯和游戏等各种应用,并将定期推出独家特卖、优惠折扣或免费派送等活动。

4)Zynga向SEC提交的S-1文件显示,在2010年12月出手5330万美元收购手机游戏工作室Newtoy之后,Zynga手机游戏DAU从去年11月到今年6月已增加了10倍,其中多数用户来自《Words with Friends》这款游戏。Newtoy是Zynga在手机游戏领域最大的一笔收购交易,该公司在去年还以4840万美元价格收购了其他6家公司。

zynga with friends(from gameinformer.com)

zynga with friends(from gameinformer.com)

Zynga在S-1文件中并不讳言公司在手机游戏领域的经验有限,而且承认如果他们不能在该市场获得成功,公司的发展就会遭遇瓶颈。

5)手机游戏发行商Glu Mobile不久前推出gPartners项目合作计划,面向Flying Wisdom、Barking Lizards、Escalation、Hitpoint等第三方开发商提供发行服务,并邀请加拿大工作室IUGO前高管Sarah Thomson担任该项目业务发展主管。Thomson在其博客中透露,她将于今年秋季被调往Glu Mobile的旧金山工作室。

6)爱沙尼亚支付服务公司Fortumo宣布在其Android版IAP SDK添加运营商计费系统,支持开发商面向非信用卡用户提供IAP服务,用户购买的虚拟商品费用将从每月话费帐号中直接扣除。尚不支持运营商计费系统的游戏发行商,还可以采用这个SDK的短信付费服务执行交易。

7)《The Settlers of Catan》是一款在过去几年赢得无数声誉的德国经典桌面游戏,Exozet Games公司于最近宣布将向Android Market推出该游戏手机版本,支持四名玩家在一部手机上体验这种贸易策略游戏。

Settlers-Of-Catan-Arrives-in-the-Android-Market(from algabea.com)

Settlers-Of-Catan-Arrives-in-the-Android-Market(from algabea.com)

每名玩家在游戏中的任务都是想法扩大在小岛上的势力,建设城镇、开采矿产资源,进行贸易。这个Android版本游戏售价2.99欧元/2.7英磅,拥有三种不同的桌面类型,玩家可以从中比较游戏德国版本与美国、欧洲版本之间的异同。

8)据pocketgamer报道,粘土动画冒险游戏《The Neverhood》(游戏邦注:原PC版游戏由Dreamworks Studios在1996年推出)或将由Bazinga Studios推出多个手机版本(目前正进行授权协商)。关于该游戏移植版的消息尚不明朗,据称有可能登陆iPhone和iPad平台,推出Android版本,甚至可能在Windows Phone平台现身。

The Neverhood(from pocketgamer)

The Neverhood(from pocketgamer)

9)移动广告网络InMobi最新报告指出,从InMobi平台的广告印象来看,苹果已成为欧洲市场的头号移动设备制造商,占据19%的市场份额。

从今年2月至5月份,InMobi的广告请求增长了40%,目前每月移动广告请求超过357亿次;智能手机广告请求增势最为明显,增幅达73%。

share of impression in north american(from InMobi)

share of impression in north american(from InMobi)

从地理区域来看,苹果在北美最具竞争力,其广告印象占25%的市场份额,位于其次的是占14%的RIM。

share of impression in europe(from InMobi)

share of impression in europe(from InMobi)

在欧洲市场,苹果的广告印象仅比并列第二的诺基亚、三星多1个百分点。

从手机操作系统的份额上看,Android在北美占35.5%,在欧洲占26.9%。

share of impression in the world(from InMobi)

share of impression in the world(from InMobi)

尽管苹果在欧美两地均是排名第一的移动设备制造商,但InMobi的广告印象分析报告指出,诺基亚在新兴国家市场仍然雄风不减,在全球每月产生的357亿次广告印象中,诺基亚手机占据了38%的比重,比第二名的三星(占16%)多2倍以上,几乎是苹果(占14%)的3倍。

该报告还指出,在全球和北美市场上,三星Galaxy Tab和苹果iPad均跻身InMobi广告请求前15名移动设备之列。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Analyst: Windows Phone to take 17% of smartphone market next year

by Will Wilson

Analyst Chang Chi, head of Taiwan’s Market Intelligence Center, has made his predictions on the always-moving smartphone market, and has marked Windows Phone out as the OS to watch next year.

Chi reckons that Microsoft’s mobile platform, so far struggling to get a foothold in the Android- and iOS-dominated smartphone sector, will take off once the Nokia-Microsoft handsets are released in 2012 and gain a global share of 17 per cent.

It’s just one of many positive predictions about the platform that have emerged since the Nokia deal, which sees the Finnish giants committed to producing Windows Phone handsets over Symbian- and MeeGo-powered devices.

Chi also predicted that Taiwanese manufacturer HTC would surpass the troubled Canadian handset maker RIM as the 4th biggest mobile company on the planet.

HTC has been a strong supporter of Google’s mobile operating system, crafting iconic Android handsets such as the Desire and G1 / Dream, and its phones have become an increasingly common sight on the UK high streets in the past few years because of that commitment.(source:pocketgamer

2)China Mobile’s Mobile Market app store hits 360 million downloads across 70,000 apps

by Keith Andrew

Almost two years since China Mobile launched its Mobile Market app store, an unnamed China Mobile insider has declared downloads to be in the region of 360 million.

The marketplace, which was initially launched to take advantage of the growing number of internet users in China’s Guangdong region, hosts more than 70,000 apps from a total of 2 million developers.

Market matters

Given the store is limited to the Chinese market, MM’s download total in no way compares to the 14 billion downloads Apple’s App Store had amassed worldwide as of June.

However, with around 80 million registered members – equivalent to around 13 percent of the firm’s total subscriber base – said source’s figures means MM users are downloading an average of 4.5 apps each.

The operator, which is the world’s largest with 600 million subscribers, has also established the China Mobile Developer Network, which has offered up funding and VC investments to more than 10 studios to date.(source:pocketgamer

3)Vodafone launches branded channel in Android Market

by Tim Green

And the mobile world tips a little further away from the operator and towards the OS.

One the one hand this is an admirable example of an operator ‘getting real’ and going where the traffic is, rather than attempting to set up yet another unsuccessful portal of its own.

But on the other, wow, here’s the company that owns the network reduced to competing for its own subscribers attention with squillions of other farting apps and currency converters.

Actually, it’s not quite as ignominious as that. Google lets operators run their own branded channels within Android Market on devices they sell to their customers, and this is what Voda has done here.

It’s already live in the UK, Germany, Italy, the Netherlands and Spain, with Greece, Ireland and Portugal to come.

The channel will showcase news, sport, information and gaming, with a promise of regular exclusives and price discounts to come all sourced from Vodafone’s global and local partnerships, often on an exclusive, free or discounted basis.(source:mobile-ent

4)Following $53 million Newtoy acquisition, Zynga’s mobile DAUs have risen 10-fold

by Jon Jordan

Continuing the flow of material from Zynga following the release of its pre-IPO S-1 form, the company has highlighted some of the issues surrounding its future mobile strategy.

“We believe there is a large opportunity to extend our brand and games to mobile platforms such as Apple iOS and Google Android,” the company states in the Our Strategy section.

“We will continue to make our games accessible on a large number of mobile and other Internet-connected devices and invest in developing and acquiring mobile development talent, technologies and content.”

Success with Friends

It particularly points to its deal with mobile developer Newtoy to demonstrate mobile’s potential.

“Words with Friends is one of the leading social games franchises on mobile platforms,” it notes.

Indeed, following the purchase of Newtoy for $53.3 million, $44.3 million cash and 1.4 million fully vested shares in December 2010, Zynga points out its daily active user total on mobile grew more than ten-fold from November 2010 to June 2011.

Part of this growth was driven as Zynga doubled Words with Friends’ DAUs within four months following the acquisition.

And demonstrating the importance of mobile to Zynga, Newtoy has been revealed as its largest purchase. Zynga acquired six other companies in 2010 for a total of $48.4 million, while 2011 acquisitions, including GodFinger developer Wonderland, total $10.5 million to-date.(source:pocketgamer

5)Ex-IUGO biz dev director Sarah Thomson joins Glu Mobile

by Jon Jordan

With Glu Mobile resurgence in its new role as a 3D social mobile publisher, and no doubt boosted by Zynga’s planned IPO, it’s looking to aggressively build out its content pipeline.

Part of that push is its gPartners scheme, which has already seen thirdparties such as Barking Lizards, Escalation, Flying Wisdom, Hitpoint, and Machine Works sign up to get their games released by Glu.

Bossing it

And now it’s been confirmed that Sarah Thomson, who previously headed up business development at Canadian studio IUGO, has been hired as director of business development for gPartners.

Currently based in Vancouver, Thomson says on her blog that she’ll be relocating to Glu’s San Francisco office in the fall.(source:pocketgamer

6)Fortumo adds operator billing to in-app payments SDK for Android

by Keith Andrew

The number of games and apps sporting in-app purchases (IAPs) is on the rise, but to generate revenue, they have to be supported by live billing services.

Estonian payments specialist Fortumo is one of a number of firms attempting to bridge that gap, with the company announcing the addition of operator billing to its IAP SDK for Android.

Billing battles

Fortumo’s SDK allows developers to sell their IAPs in markets where credit cards aren’t commonplace, affording players the option of adding the cost directly to their mobile bill.

What’s more, the SDK has been programmed to automatically fall back to premium SMS billing for operators that don’t currently support carrier billing.

The new carrier billing option adds to Fortumo’s existing roster of features, including the ability to pay when data connection is offline and support for 22 languages and 42 currencies across 61 different countries.(source:pocketgamer

7)Classic boardgame Catan sails onto the Android Market

by Will Wilson

I promised myself I wouldn’t make another childish joke about ‘getting wood’ with this latest news post about Catan – Exozet’s version of the classic German board game – so if you were hoping for a few naughty giggles, you’re out of luck.

Instead, let me tell you about the fact that the Pocket Gamer Silver Award-winning game is now available on the Android Market – a few days later than the previously announced release date.

Catan is a trade-heavy strategy game for up to four players on one handset. It sees each player trying to expand across a small island, building up towns, mining resources, and getting wool in trades (almost, almost).

The original boardgame, The Settlers of Catan, has won countless awards over the years for its fast, easy-to-play (yet deep) nature, so if you’re after something a little tactical without being completely overwhelmed with rules, it’s certainly worth checking out.

The Android version comes with three different board types as a bonus, so now you can see what the original German edition looks like when compared to the American/European versions, without having to import a copy from overseas to do so.

Also, not owning two copies of the game saves trees. Get in.

Catan is available now for an introductionary price of €2.99/£2.70.(source:pocketgamer

8)Claymation adventure game The Neverhood possibly making its way to mobile platforms

by Anthony Usher

The Neverhood, a claymation adventure game released by Dreamworks Studios for PC back in the forgotten times of 1996, might be on its way to a variety of mobile platforms.

That’s if developer Bazinga Studios can successfully negotiate the licensing contract to do so.

In The Neverhood, you take on the role of the protagonist Klaymen, who awakens in a nursery. After discovering your escape route, you’re tasked with navigating multiple rooms and solving puzzles.

While details are scarce, the port – if made – will presumably land on the iPhone and iPad, a bunch of Android devices, and maybe even Windows Phone.(source:pocketgamer

9)InMobi’s global mobile ad traffic up 40% in four months to 35.7 billion request monthly

by Keith Andrew

For as long as the monthly reports detailing mobile market share have graced PocketGamer.biz’s pages, there has been a disparity between the pictures painted in North America and Europe.

Broadly simplified, Apple long held the balance of power in the US, while most of the major territories in Europe were dominated by Nokia and its associated Symbian OS.

The latest report by ad network InMobi, however, suggests that, based on its ad impressions, the European market now has a distinctly North American feel about it, with Apple named as top manufacturer with a 19 percent share of the market.

And more generally, InMobi is seeing massive growth: up over 40 percent February to May 2011 and now receives over 35.7 billion mobile ad requests monthly.

Smartphone ad request growth continues to lead the charge with 73 percent growth.

Two peas in an iPod, iPhone and iPad

When it comes to geographic breakdown, Apple’s position in North America remains far stronger, for instance, accounting for 25 percent of the market, well ahead of second placed RIM on 14 percent.

In Europe, Apple is just one percentage point of a two-way tie between Nokia and Samsung for second spot.

As you expect, both markets have iPhone as the singular handset generating the most impressions.

And both regions tell the same tale when it comes to OS share, with Android slipping ahead of iOS on 35.5 percent in North America to 26.9 percent in Europe.

Despite being named as the top manufacturer in both regions, however, Apple is not yet top dog on a global basis.

No knocking Nokia

No doubt owing to the Finnish firm’s continued strength in emerging markets, InMobi’s impression analysis reports that 38 percent of the 35.7 billion impressions made globally every month come from Nokia handsets.

It’s a share that’s more than twice the size of second placed Samsung on 16 percent and almost three times as large as Apple on 14 percent.

Apple’s iPhone is the world’s most common phone, InMobi reports, but much of the firm’s strength of late actually comes from sales of iPad, where users are more likely to encounter ads.

“Globally and in North America, both the Samsung Galaxy Tab and the Apple iPad break into the top 15 devices by ad requests on our network,” states InMobi’s Surag Patel.

“In Europe alone, the Apple iPad represents over 81 million ads in May 2011. It’s evident that the hype around tablets is real and evident across our global network.”(source:pocketgamer、)


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