你可以从其他游戏中提取灵感，但需要努力做出某些特别的东西。这会让你的作品撇开其他游戏，在App store中脱颖而出。我认为玩家都对App store中的大量复制产品感到厌烦。开发独特游戏确实很困难，但这确实是极具价值的做法。
营销对iPhone游戏来说非常重要。虽然我对外界公布过《Star Fusion》和《Rocket Santa》，但这两款游戏的营销还应开展得更早些。营销不良的结果是，游戏将被商店中数十万的应用所淹没。你需要在游戏发布前先行构建玩家的期待感，在发布当日获取尽可能高的曝光度。
坦诚地说，开发者很容易完全沉浸在游戏开发中，忘却周围发生的事情。我记得曾经在某处读过Digg创始人的事迹，Digg诞生的代价是他疏远好友甚至失去女友。我在Stephen King的著作《On Writing – A memoir of the craft》中也读到过类似的事情。King在书中称自己有个与众不同的小书桌，他就在这张桌子上写作。当他开始写作时，书桌便是他生命的全部。这导致他在写作时与家庭生活完全隔离开来。不可让游戏开发侵蚀你的个人生活，最好让美妙的生活为游戏开发添砖加瓦。
10 don’ts of iphone game development
To date I’ve designed, developed, and published a couple of iPhone games and am currently knee deep in a third, and as of this weekend a fourth. Whilst I don’t yet feel that I have enough experience to advise you on what to do to ensure success, I can turn it on it’s head and tell you my top 10 don’ts of iPhone game development. Here they are…
1. Don’t give up
This is easily my most important don’t. It takes vast amounts of commitment and drive to develop games independently (especially if you’re trying to hold down a job too). There will be ample opportunity to take the easy option and throw in the towel… don’t. Hopefully you’ll get lots of enjoyment out of developing and the experience of seeing your game out there should keep you going between games.
2. Don’t leave sound design until the last minute
I have first hand experience of this. Rocket Santa had a very tight development schedule and performance issues (requiring a complete refactoring of the code) made the schedule even tighter. I left sound until a few nights before submission and the result really brings down the quality of the game. Retrofitting your game with sounds is like trying to force a square peg into a round hole. Iterate your sound in the same way you iterate your graphics and code.
3.Don’t copy other games
Take your inspiration from other games but try to create something unique. It will help you stand out from the other games in the App store. I think we’re all getting tired of the number of clones in the App store. It’s difficult to be unique but ultimately worth it.
4. Don’t leave marketing until the last minute
Marketing is so important for iPhone games. Whilst I have had exposure for both Star Fusion and Rocket Santa, I left marketing far too late on both. The result is that you drown amidst the hundreds of thousands of other apps on the store. You need to build anticipation before your game launches and then get as much exposure as possible on the day of launch.
5. Don’t do it for the money
There’s no doubt that there is money to be made on the App store. If your game is compelling and you put the work in, the monetary reward may follow. However, this isn’t always the case and banking on it could lead to disappointment. Focus on creating a great game and getting it in peoples hands, the money will hopefully follow and means you can keep doing what you love – making games.
6. Don’t expect to have a hit
It’s getting less and less likely that your iPhone game will be a huge hit. Over the past year your odds have gone from around 50,000/1 to 225,000/1. There is, however, plenty of opportunity to have some success if you can get the marketing right.
7.Don’t develop your game in secret
I’m sure some developers will disagree with this. In my opinion, when you are a small independent developer, you can’t afford to hide your game away expecting it to be a huge hit when you unleash it upon the world. It works for big companies but they often have a pedigree which almost assures them a good number of sales. This ties into marketing and you should begin talking about and demonstrating your game as soon as it’s in a fit state.
8.Don’t listen to the negativity of others
Whatever you do in life there’s always someone out there ready to belittle you. It’s a fact of life that these people are often the ones who don’t actually have the drive to do anything themselves. It takes absolutely no effort to take the easy path but it takes guts and determination to try and better yourself. Stay true to your dreams.
9. Don’t stop learning
There’s always more you can learn and in doing so you’ll grow your skills, and the quality of the games you produce will also improve. Also, I know that most people have a discipline at which they excel but you should try to learn a little bit about all areas of game production (Game design, time management, graphics, sound, code, marketing, etc). If you work with others, this will help you to be sympathetic to their plights and will give you an insight into how other areas of game production fit into the grand scheme.
10. Don’t forget what’s important
Honestly, it’s so easy to get wrapped up in game development that you forget about what is going on around you. I remember reading somewhere about the founder of Digg and how he ended up alienating friends and even losing his girlfriend over the creation of Digg. I’ve also read similar things from Stephen King in his excellent book “On Writing – A memoir of the craft” (if you haven’t already, read it now!). King talks about how he has a small desk, tucked out of the way, where he writes. When he writes there, that is all he does. This allows him to separate his writing from his family life. Don’t let your game development engulf your life, it’s better that it enhances it.
So there you have it, my 10 don’ts of iPhone game development. I hope you found it useful and agree with at least some of them. Any other developers out there have any “Don’ts” they’d like to share? (Source: Bytesize adventures)