游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

为社交游戏命名应仔细考虑的6大要点

发布时间:2011-06-30 10:09:49 Tags:,,,

作者:Henric Suuronen

为社交游戏起名并不简单,这是项艰巨的工作。你必须考虑各个方面,包括合法性、可记忆性以及拼写是否简单。本文列举为游戏起名的6个要点,暂且不讨论名称的合法性问题。第4至第6点只适用于Facebook游戏。

facebook games(from forfacebook.net)

facebook games(from forfacebook.net)

1、具有描述性。游戏名最好能让人产生某种目标,如百万富翁、政党、天堂、度假胜地、黄金和钻石等。有些字词甚至能够暗示游戏风格,比如钻石=益智、城市=建设、泡泡=动作街机。

2、能为全球用户所理解。游戏名在西班牙语、意大利语或法语等语言中能否恰当表达涵义?讲这些语言的人能否拼出游戏名?

3、无分裂性。游戏名应避免让不同的人有不同的想法,比如某些人喜欢,某些人感到厌恶。假设你正在出售黄色跑车,如果有人喜欢黄色的车辆,你可以卖个好价。但出售银色车辆可能风险更小而且卖得更快,尽管很少人热衷于银色的跑车。如果你想开拓广阔市场而不是只盯着部分玩家,“无分裂性”准则非常重要。

4、搜索友好度。在Facebook搜索名称时只会出现少数几个选项,最好只搜索出你的游戏。大量新用户会通过搜索来寻找游戏。

5、字词成本。必须考虑到以能够描述游戏的字词为关键词向用户投放广告的简繁程度和成本。如果游戏名中含有“约会”这个词,那么在投放Facebook广告时就可能要与那些约会站点展开竞争。

6、触及高消费用户。游戏名用这些字词能吸引该类别的高消费用户吗?他们是否会因游戏名过于孩子气或显得难以实现目标而避开游戏?

当然,给游戏起名是还要考虑更多事情,如游戏名对男性和女性玩家的吸引力等,但以上6个要点可以助你顺利起步。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

KILLER NAMES FOR SOCIAL GAMES

Henric Suuronen

Making product names for games and social games is not easy, it is a daunting task. You have to consider many things from legal aspects to memorability and how easy it is to type. I will not talk about the legal things here but concentrate on 6 main things. Points 4-6 are Facebook focused. The Game Name should be:

1) Descriptive. If possible preferably aspirational. Something people want to achieve: Millionaire, Party, Paradise, Resort, Gold, Diamonds etc. Some words even give a hint of the type of game – which is sometimes good. Diamond -> Puzzle, City -> Building, Bubble -> Action Arcade.

2) Globally understood. Does it work in Spanish, Italian, and French etc.? Can people speaking these languages type the name?

3) Non-dividing. Here avoid things that divide people’s opinions, some love it while others hate it. Compare to selling a yellow sports car. If you find someone who likes yellow in a car you can get a really high price, but it is much safer and faster selling a silver colored car – but you won’t find anyone really passionate about it. This “non-dividing” criterion is very important when you go for broad markets and not niche.

4) Search friendly, easy to spell with only few options (preferably no games) showing up in the FB search. A surprisingly big percentage of new users actually find the game through the search. How is the user supposed to know which game is that cool “Kingdom smth” game his friend told him about?

5) Cost of word. How easy and costly is it to target ads to user segment interested in a word descriptive for the game? If you have the word ‘date’, dating in the name or type of game you will be competing with the dating sites for the Facebook bidding of ads.

6) Reach high-paying users. Can you find whales in the category with this word? Do you alienate them by making the name too childish or go to a crowded space impossible to target?

Of course there are more things to consider like male/female appeal of the name etc but these 6 things will get you started nicely. (Source: GAMES CHANGED MY LIFE)


上一篇:

下一篇: