KILLER NAMES FOR SOCIAL GAMES
Making product names for games and social games is not easy, it is a daunting task. You have to consider many things from legal aspects to memorability and how easy it is to type. I will not talk about the legal things here but concentrate on 6 main things. Points 4-6 are Facebook focused. The Game Name should be:
1) Descriptive. If possible preferably aspirational. Something people want to achieve: Millionaire, Party, Paradise, Resort, Gold, Diamonds etc. Some words even give a hint of the type of game – which is sometimes good. Diamond -> Puzzle, City -> Building, Bubble -> Action Arcade.
2) Globally understood. Does it work in Spanish, Italian, and French etc.? Can people speaking these languages type the name?
3) Non-dividing. Here avoid things that divide people’s opinions, some love it while others hate it. Compare to selling a yellow sports car. If you find someone who likes yellow in a car you can get a really high price, but it is much safer and faster selling a silver colored car – but you won’t find anyone really passionate about it. This “non-dividing” criterion is very important when you go for broad markets and not niche.
4) Search friendly, easy to spell with only few options (preferably no games) showing up in the FB search. A surprisingly big percentage of new users actually find the game through the search. How is the user supposed to know which game is that cool “Kingdom smth” game his friend told him about?
5) Cost of word. How easy and costly is it to target ads to user segment interested in a word descriptive for the game? If you have the word ‘date’, dating in the name or type of game you will be competing with the dating sites for the Facebook bidding of ads.
6) Reach high-paying users. Can you find whales in the category with this word? Do you alienate them by making the name too childish or go to a crowded space impossible to target?
Of course there are more things to consider like male/female appeal of the name etc but these 6 things will get you started nicely. (Source: GAMES CHANGED MY LIFE)