4）据TechCrunch报道，西班牙社交游戏开发商Social Point（代表作包括《Social Empires》)在首轮融资中筹得240万欧元。该公司目前的MAU是1210万，DAU在100万以上，是仅次于Wooga的欧洲第二大社交游戏开发商。最近成功融资的其他欧洲社交游戏开发商还包括Wooga（5月底融资1670万欧元）、Peak Games（5月底融资350万欧元）、Kobojo（4月底融资530万欧元）、MegaZebra（3月底融资数百万欧元）。
1.Wooga（德国） 3170万MAU 520万DAU
2.Social Point（西班牙） 1210万MAU 100万DAU
3.Peak Games（土耳其） 540万MAU 80万DAU
4.MegaZebra（德国） 490万MAU 60万DAU
5.Kobojo（法国） 460万MAU 80万DAU
* EA/Playfish（美国/英国） 3210万MAU 490万DAU
2010年12月，TAT曾向iPhone、黑莓、Android、iPad和诺基亚手机平台推出“Amazing Thailand Mobile Application”，并收获20万次下载量。TAT近日将推出的第一款游戏名为《Tuk Tuk Racing》，要求玩家一路克服障碍成为最先到达目的地的tuk tuk车夫；第二款是泰国烹饪题材的游戏《Somtam Sukjai》（仅限运行于iPad），玩家的任务是根据菜单找到正确的食材，并在规定时间内做出菜肴以晋身为真正的“大厨”。
6）GSN Digital（代表作包括《Wheel of Fortune》和《Jeopardy！》等Facebook游戏）针对800多名玩家的调查表明，玩游戏有助于提高人们的工作效率。将近80%的受访者自称在工作之余玩游戏后，感觉自己的工作效率提高了；59%的玩家表示每天在上班期间抽出不超过30分钟的时间玩游戏，有助于增加自己的创造力并且缓解压力。
7）在本周的MAU增长最迅速的Facebook游戏榜单上，RockYou旗下的《Zoo World》及《Zoo World 2》跃居第二名（游戏邦注：两款游戏使用同一个ID）。西班牙社交游戏开发商Social Point最大的一款游戏《Social Empires》也因通过其他游戏的交叉推广收获了可观的MAU。
位居榜单之首的仍是Zynga新作《Empires & Allies》，该游戏新增800多万MAU，当前MAU总数已达4105万。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）
1） NPD: Digital Gamers Buy More Games Than The Core
by Frank Cifaldi
While traditional core gamers are still our most active and engaged market segment, digital gamers are quickly catching up, according to new research published by The NPD Group.
In a new report based on data collected earlier this year, the NPD notes that what it defines as “digital gamers” — those who play games on a variety of devices primarily via digital distribution — are quickly catching up to core console gamers in terms of active engagement.
That segment already acquires more titles than core gamers, the report says, averaging 5.9 new games purchased in three months versus the core audience’s 5.4. Core gamers still play more often at 18 hours per week, but digital gamers aren’t far behind at 16.
The group’s research also shows that digital game downloads are on the rise: even amongst core gamers polled, more than one-third of their acquisitions were delivered digitally, via devices ranging from consoles to PCs, smartphones and music players.
“The name of the game in 2011 seems to be choice,” said NPD analyst Anita Frazier. “Gamers are increasingly branching out to methods of play other than those that the industry has traditionally expected them to use. Fueled by the growth of smartphones and new tablet devices, mobile gaming continues to accelerate, and what a game is and what it means to be a gamer is evolving, reflecting the rapid nature of change within the industry.”
Core gamers still represent the highest percentage of the overall spectrum at 23 percent. Family and kid gamers trail slightly behind at 22 percent, with avid and light PC gamers both representing 15 percent. Mobile and digital gamers represent the smallest populations at the beginning of 2011.（source:gamasutra）
2）REPORT: Facebook Is U.K.’s 2nd Most Popular Website
Facebook attracted more visitors in Britain than Microsoft websites –including MSN, Windows Live, and Bing — combined.
That makes Facebook the second most popular website in the U.K. last month, right behind Google.
The jump for Facebook is pretty significant — its up to 26.8 million visitors, which is a seven percent increase from last year in the U.K. according to the online market research company UKOM/Nielsen.
Microsoft websites had 26.2 million visitors, while the leader Google boasted 33.9 million visitors.
Study authors attribute the growth to an increasing number of 50-something aged women visiting the social media site. So this serves as a reminder to watch what you post: Mom and possibly grandma will be watching.
“The growth in audiences to these social networks is now primarily being driven by the 50-plus age group. Just a few years ago, this group may have found itself out of place on these sites,” UKOM General Manager James Smythe told Reuters.
Smythe said the over 50-year-old population accounted for more new adults visiting the social media site in the last two years than the under 50s. This is significant because it more closely matches the age profile of the U.K. online population as a whole.
In fact, since May last year the number of 50-to 64-year-old Brits using Facebook has grown by 84 percent while the year-over-year growth for the U.K. is lower at 41 percent, according to The Guardian.（source:allfacebook）
3）Myspace Expected To Lay Off At Least 150 Employees On Wednesday
We’ve confirmed the rumors of Myspace layoffs with our own inside source; From what I’m hearing the company expects to lay off at least 150 of its around 400 employees tomorrow (37.5% of its staff). According to the source, another group of around 150 employees will be put on a transition plan, where they will still be laid off but can work with pay for a few weeks while they search for another job.
Myspace cut around 47% of its staff back in January and these new layoffs come as Myspace is preparing itself for a sale, which we’re hearing will be signed tomorrow and announced on Friday. While there are multiple rumors circling regarding who exactly will be buying the beleaguered social network, the names being tossed around include a bidding group fronted by Activision CEO Bobby Kotick, Buzzmedia, and even LivingSocial.
In any case this is turning out to be a banner week for Myspace, which closes its fiscal year on Wednesday. I’ve emailed Myspace PR for comment, and will update this post when they get back to me.（source:techcrunch）
4）Social Point Secures €2.4 Million To Stay Europe’s Second Biggest Social Game Developer
By Sebastian SujkaShare
According to a report on TechCrunch Spanish social game developer Social Point has raised €2.4 million from Nauta Capital. It is the company’s first investment round. With 12.1 million monthly active users (MAU) and just over one million daily active users (DAU)Social Point is Europe’s second biggest social game developer after wooga. Social Point is not the only European social game developer who raised capital lately. In fact, all top 5 European social game developers received substantial funding in the last couple of weeks: end of May wooga raised €16.7 million and Peak Games raised €3.5 million, end of April Kobojo raised €5.3 Million and end of March MegaZebra raised and undisclosed “multi million” amount (see overview below).
Social Point’s most successful games so far are Social Empires and Pool Master 1+2 which all have over one million MAU. Untypically, Social Point has a very wide portfolio with over 20 games, six of which have about a million MAU. According to TC the Barcelona based company states that the funding will be used to launch 2-3 new games a year.（source:socialgamesobserver）
5）TAT Launches Games on Social Networking Media
by Ozgur Tore
The Tourism Authority of Thailand (TAT) has launched the first two of five new social-media game applications designed around two of the country’s iconic images – the speeding trishaw known as the tuk-tuk and the extremely popular Thai food.
Branded as “Smile Land,” which also capitalises on Thailand’s well-known personality trait, the Thai smile, the games are targetted at the millions of young people using Facebook and smartphones, and will go a long way towards expanding the kingdom’s tourism visibility amongst this billion-strong, techno-crazy demographic segment.
Currently, there are over 200,000 fans of the “Amazing Thailand” Facebook and followers of Twitter@ThailandFanClub (for foreign tourists) and @Go2Thailand (for Thai travellers). In December 2010, the TAT launched the “Amazing Thailand Mobile Application” in the platform of iPhone, Blackberry, Android, iPad and Nokia. Since then, the TAT has tracked over 20 million hits and over 200,000 downloads.
The latest to be launched are the “Smile Land” games through Facebook, which has more than 700 million users. In addition, mini-games will be available on iPad, iPhone and other smartphones. Users will get to accumulate points and win gifts. The first two games to be launched are:
1st Game: “Tuk Tuk Racing” This game is to find the best tuk tuk driver. Players need to drive a tuk tuk to the final destination as fast as possible. On the way, there are many obstacles that players must overcome and can draw on the help of a wizard.
2nd Game: “Somtam Sukjai” is a Thai-cooking game. It is designed for iPad users only and can be downloaded from an iPad Apple store. Players become the “chefs” and need to find and select the correct ingredients as listed on each menu within a fixed period of time.（source:ftnnews）
6）Games boost productivty, GSN Digital study says (of course)
by Joe Osborne
And take it from us. Alright, so both are somewhat biased opinions that are likely preaching to the choir–we all need a back pat every once in a while. GSN Digital, creators of Facebook games like Wheel of Fortune and Jeopardy!, have released a study that surveyed 800 GSN Digital gamers on how games have affected their productivity. And the responses will surprise you.
Nearly 80 percent of folks questioned said that they feel more productive after taking breaks during the work day to play video games. (It’s the periodic mental breaks, apparently.) And 59 percent of players say that less than 30 minutes of game time daily during work hours increases creativity and reduces stress.
However, GSN does point out that 35 percent of respondents play during work hours, which is significant. But a whopping 53 percent of workers play games on lunch or during official breaks.
And don’t ask us our opinions, you know what we’ll say.（source:games）
7）Zoo World 2 Climbing This Week’s List of Fastest-Growing Facebook Games by MAU
By AJ Glasser
Zoo World 2, shown here as Zoo World because both apps run on the same ID, turns up toward the top of this week’s list of fastest-growing Facebook games by monthly active users. RockYou’s sequel to the original Zoo World officially launched two weeks ago.
Meanwhile, Barcelona-based developer Social Point is experiencing a lift across its Spanish-language arcade games that began around the middle of last week. Its largest game, Social Empires, also seems to be enjoying a boost thanks to some cross-promotion in the arcade games.（source:insidesocialgames）