2）Ohanarama最近发布了一个家庭成员社交平台，支持用户通过Ohanarama.com和Ohanarama Facebook应用这两个平台设置其他家庭成员帐号，邀请他们在该平台交流和互动。Ohanarama引用Pew Research Center最近的调查结果称，58%年龄介于65至73岁的成人，76%介于56至64岁的成人是网络用户；34%介于65至73岁的用户，以及43%介于56至64岁的用户使用社交网络。
6）在本周DAU增长最快的Facebook游戏榜单中，西班牙巴塞罗纳开发商Social Point表现最为抢眼（游戏邦注：该公司最著名的游戏是中世纪主题的城建游戏《Social Empires》，它也是Social Point在Facebook上最大的用户流量来源），有三款西班牙语游戏（《Revienta el teclado》、《Perro Saltarín》和《Super Billares》）和两款英语游戏（《Mahjong Zen》和《Super Crayon》）在本周榜单亮相。
不过这份榜单前10名席位，仍然被《FarmVille》、《Diamond Dash》、《FrontierVille》、《Zoo World》等大家熟悉的游戏所占据。
7）by MBA Program Info最近发布了一份Facebook VS.谷歌的实力对比图，表明Facebook的在线展示广告收益较为领先，但搜索引擎巨头谷歌的影响力仍然居首。该图表指出，Facebook用户目前接近7亿大关，但谷歌用户却已覆盖10亿多用户。
1）PopCap Games To Be Acquired For $1 Billion+
Huge news in the gaming world: PopCap Games, the company behind such hits as Plants vs Zombies and Bejeweled, is in the process of being acquired — and we’re hearing from multiple sources that the price is over $1 billion.
The question now is who the buyer is. The obvious possibility is Zynga, which has made a string of game-related acquisitions over the last year. But we’re hearing they’re out. Our sources say that Zynga did indeed kick the tires hard on a potential acquisition, but it looks like the company couldn’t get comfortable with the price PopCap was asking for.
Popcap’s revenues are in the range of $100-150 million, we hear — and a price of over $1 billion would have put the deal at a possible 10x multiple, which may have been too rich for Zynga’s blood. So who else could it be?
We’ve heard that it might be videogaming powerhouse Electronic Arts, though the acquisition would be a very large one for the company (EA’s market cap is $7.49 billion). That said, it wouldn’t be EA’s first big bet on a hot gaming startup: they acquired Playfish in 2009 for up to $400 million after earnouts.
Another possibility would be a company in Asia that’s looking to break into the stateside gaming market, similar to the idea behind DeNA’s $300 million+ acquisition of ngmoco last October. One candidate is massive Chinese company Tencent, which has a massive market cap (and some games of their own). But there are other possibilities that would fit that profile as well — we’ll keep digging）
PopCap was previously rumored to be exploring a possible IPO later this year. The company raised $22.5 million in October 2009..（source:techcrunch)
2）Ohanarama Connects Families Internally
By Thorsten Bleich
Ohanarama has launched its platform where families can connect, learn and play together. The community (Ohana means “family” in Hawaiian) engages extended family members of all ages by tapping into their natural social and competitive spirit through quizzes, contests and fun family games. Through Ohanarama.com or the Ohanarama Facebook app, parents register, set up their kids’ accounts, and invite family members to join in family computer time by linking into the secure, private family network.
Ohanarama is referring to a recent study by the Pew Research Center which claims that 58 percent of adults ages 65-73, and 76 percent of adults ages 56-64 go online; and 34 percent of adults ages 65-73, and 43 percent of adults ages 56-64 use a social network site. “Research indicates that 45 percent of grandparents live more than 200 miles away from their grandchildren, and that more than one-third of people ages 50 and older who use social networking sites are linked to their grandchildren (AARP),” said Amy Goyer, former National Coordinator of the AARP Grandparent Information Center. “The extended family is the original social network and an integral part of a child’s growth and development, but with families living farther apart than ever before, opportunities for kids to play and interact in person with extended family members are becoming more and more rare,” comments Jane Hoffer, Ohanarama’s CEO and Co-Founder.（source:socialgamesobserver）
3）Tagged Launches New Blackberry App
By Thorsten Bleich
Social network Tagged today unveils its new and free BlackBerry app that enables users to stay connected on-the-go using their BlackBerry mobile devices. The new Tagged BlackBerry app is a native app which runs on Tagged’s mobile website. This app combines the two worlds of native device and HTML: Every time Tagged updates its Mobile Web, the BlackBerry app is automatically updated as well. “Increasing mobile connectivity options and offerings for our users continues to be a major priority in 2011,” said Tagged’s CEO Greg Tseng. “The new Tagged BlackBerry app further compliments an entire suite of mobile Tagged products and services for consumers to meet new people on the Internet.” Several months ago Tagged introduced its new iPhone app,which was recently followed by the launch of its Android app. Earlier this year, Tagged also created its Mobile Web, an optimized version of Tagged, that’s built to be accessible on all mobile devices with an HTML browser.（source:socialgamesobserver）
4）New Survey Finds Americans Still Prefer the Phone Over Email, Texting, Social Networks
By Audrey Watters
I think I could live quite happily without the “phone” part of my mobile phone. Other than taking press briefings and calling my parents, I rarely use my iPhone for actual calls. I’d rather text or IM. But according to survey results released today, it looks like my preferred methods of communication don’t match most Americans’.
A survey of 2300 adults, conducted by Harris Interactive and sponsored by the VOIP service Rebtel, found that Americans still overwhelmingly prefer to communicate by voice. 74% of respondents said that the phone was how they keep in touch with friends and 81% said it’s their preferred method of communicating with family members.
Although text-messaging and social networking have no doubt changed some of the ways we communicate, they have yet to unseat voice and the phone as the primary communication tool. “Today’s results are a tell-tale sign that the more things change, the more they stay the same, and nothing comes close to replacing the familiar sound of a loved one’s voice at the other end of the line,” says Andreas Bernstrom, Rebtel’s CEO.
The survey does lump “voice” into one category, which is a pity as it would be interesting to see the breakdown between traditional phone calls and VOIP services, like Rebtel and Skype – in terms of both usage and preference. Regarding the video calling that some VOIP services offer, however, the numbers still look quite low: 13% use video chat to talk to family, 9% use it to talk to friends and just 6% use it to talk to their significant other.
The survey looks at the preferences for communicating with friends, family, significant others and co-workers. In three of those four categories, voice is the number one choice. When it comes to our work colleagues, however, we prefer to send email: 43% of respondents said they would choose email, 33% would choose voice/phone, 12% would text, and just 6% would use social networking sites to communicate with co-workers.（source:readwriteweb）
5）Web Users Welcome Brands to Social Games
Players want discounts, loyalty program points as gaming rewards
Social gaming has become a mass phenomenon for Generation X and millennial adults, according to research from Saatchi & Saatchi and Ipsos OTX MediaCT. eMarketer believes US social gaming revenues will pass $1 billion this year, and a May 2011 survey of US internet users ages 18 to 44 found that half play social games every day.
Those daily players include 54% of men and 46% of women in the studied age group. Among tablet owners, two-thirds reported gaming each day; more than half of smartphone owners said the same.
Many players reported participating in the games to kill time, but many took their gaming habit to work with them, with 14% saying they played games like FarmVille and Bejeweled Blitz at work for at least an hour each day.
Fortunately for marketers, many players welcome brands into the environment where they spend so much time. While internet users in this age group still prefer email updates as the best way to learn about new products, nearly two in five chose an online game as a preferred route to new product knowledge—a percentage well above that for traditional media advertising.
Most players are interested in social challenge features of the games they play, and that’s one place where brands can enter the picture, the research found. Among respondents interested in completing social challenges, 57% found product discounts a “very compelling” incentive to complete them, while another 37% found them “somewhat compelling.” Loyalty program points were considered at least somewhat compelling by 88% of respondents. Challenges that could result in direct social action were also highly motivating, but status in the community was an insufficient reward for one-third of players, suggesting brands could spur interest by developing sponsorship opportunities in this area.（source:emarketer）
6）Social Point Steals Several Spots on This Week’s List of Fastest-Growing Facebook Games by DAU
By AJ Glasser
Barcelona-based developer Social Point has a slew of titles on this week’s list of fastest-growing Facebook games by daily active users as tracked by AppData, but it’s familiar favorites like Diamond Dash and FarmVille that dominate the top 10.
Note that Zoo World is still reflecting a strong spike as developer RockYou is currently running the game’s sequel, Zoo World 2, via the same app ID. You can read our review of the new game here.
Social Point is perhaps best known for its medieval-themed city-building strategy game, Social Empires, which is still the developer’s number one game in terms of its overall Facebook traffic. The Spanish-language apps featured on today’s list — Revienta el teclado, Perro Saltarín, Super Billares — range from simple arcade style games to pool simulations. Social Point also has a few of its English-language titles making appearances this week, like Mahjong Zen and Super Crayon. While we can’t know for sure the exact origins of this influx of users across all Social Point games, an ad campaign or cross-game promotion could be a possibility. （source:insidesocialgames）
7）INFOGRAPHIC: Facebook Versus Google
Posted by Jackie Cohen
Facebook might have pulled ahead of Google in online display ad sales, but the search engine is still a much bigger company.
That’s the gist of the visual comparison of the two companies put together by MBA Program Info. Some of the data could use updating — for instance, Facebook’s membership is approaching the 700 million mark — but the overall theme of the graphic is correct.
For instance, the infographic says the social network has a higher average cost per click, 55 cents, compared to 54 cents for Google — it’s possible these numbers have gone up but the point is, Facebook is still ahead on that score.
Readers, feel free to point out any other data discrepancies in the comments section beneath this post.（source:allfacebook）
8）Better Business Bureau processed 436 Zynga complaints in 36 months, study says
by Joe Osborne
And several other, more happy-go-lucky statistics were included in a study conducted by Single Grain, an SEO firm. The study reveals interesting statistics like of the 20 percent of people in US that have played a social game, 35 percent of them have never played a video game before. Of course, the seven ways of telling us that more women play Facebook games than men are included. (It’s just not a survey without them.)
However, as you scroll down the infographic, the findings become a bit darker (and weirder), like Single Grain’s finding that, “The Better Business Bureau processed 436 complaints about Zynga in the last 36 months.” And to think that 90 percent of the company’s revenue is thanks to virtual goods purchases. Speaking of weirder, did you know that the FarmVille maker’s employees, when chosen for quarterly awards, have a choice between “a car filled with vested stock” or “a weekend spree in a $200,000 Lamborghini?”
It’s true, and they’re even offered trips to Vegas with acupuncture and massage treatments. In addition to one in every five Facebook users having played FarmVille, digital farmers outnumber real farmers in the US 80 to one. Not to mention half of all Facebook log-ins are to play games. According to Single Grain’s findings, Zynga is having a grand old time–except for those nasty BBB reports. Oh well, there’s always Vegas to help wash those worries away.（source:games）