作者：KOTHAPALLY ARUN

游戏邦注：本文发稿于2011年2月1日，所涉时间、事件和数据均以此为准。

开发iPhone游戏已成为开发领域的时尚，开发商们都很想把握机遇，在iPhone游戏开发行业中留下自己的印记。由于不断出现iPhone开发商获得巨额盈利的新闻，世界各地的开发商都被这个游戏开发行业带来的获利机遇所吸引。但是，并非所有iPhone开发商都能通过应用商店赚取大笔资金。尽管许多iPhone开发商做出了优秀的应用，却无法获得收入，原因在于他们对行业以及其他技术精妙之处缺乏了解。

iphone-development(from tech4world.net)

独特的游戏理念和简易的用户界面

仿制其他已经功成名就的游戏并不会给你带来诸多优势，虚假游戏概念很容易为众人所知晓，人们不会有兴趣去下载他们已经玩过的游戏。不认真思索可用性和用户界面已证实是个致命问题，只有用户认为容易操作的游戏才会在App Store上成为热门游戏。

游戏价格模式

发布免费游戏不会给你带来任何收益，应用完全付费也并非明智之举，因为iPhone用户希望首先亲身体验下游戏再购买。免费提供基本版本，让感兴趣的用户付费解锁更多游戏关卡，这是种不错的价格模式。

市场营销策略

许多开发商没有意识到应用或游戏营销的重要性。许多iPhone开发商的想法是错误的，他们认为优秀的游戏会自我营销，无需采取额外的营销手段。但事实与想象的并不相同。让人们在AppStore上评论应用并赢得少许下载量可以让应用排名迅速上升。在发布前阶段，发布新闻、博客评论和社交媒体营销都能帮助外界认识这款游戏。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

How to be a Successful iPhone Game Developer?

KOTHAPALLY ARUN

The developer world is struck with the iPhone Game Development craze and developers are more than excited to grab the opportunity to make a mark in the iPhone Game Development industry. Because of repetitive occurrence of iPhone developers making huge money in the news developers from across the world are being attracted to the lucrative opportunity the game development industry has brought. However, not all iPhone developers made huge money via the application store. There are many iPhone Developers who in spite of making good apps dint make enough profit, the reason being lack of proper knowledge on the industry and other technical nuances.

Unique gaming concept and easy user interface

Simply copying other established games is not going to fetch much of an advantage to you as detecting a fake concept game concept is easy to catch and people won’t be interested in downloading a game which they have already played. Compromising on usability and user interface could prove to be fatal cause the game will go hot on the AppStore only if users will find it easy to operate.

Game pricing model

Giving a game away for free is not going to fetch you any money neither owning a totally paid application is not wise as iPhone users will want to first test the app themselves before making a commitment. One good pricing model will be giving away the basic version of the game for free and making interested users pay for unlocking higher levels of the game.

App Marketing

App or Game marketing is a key aspect which many developers fail to realize the importance of. Many iPhone developers are in a false notion that a good game will market itself and one need not market it. But the fact is far from reality. Getting people to review the game on the AppStore and getting minimum number of downloads can do a lot to boost rankings. Press releases, blog reviews and social media marketing will help in building a buzz about the game in the pre-launch phase. (Source: Tech 4 World)