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playdom宣布接受facebook排他性的虚拟交易体系

发布时间:2010-07-30 06:16:49 Tags:,,

对于playdom来讲,他们刚刚经历了被迪士尼高价收购,涉及金额高达5亿6300万美元。近日,social times的消息称,playdom将接受facebook排他性的虚拟交易体系,为期5年。

在playdom之前Crowdstar、RockYou、Wooga和LOLApps已经完全接受了这一条款(zynga为部分接受)。据称facebook的交易体系目前还属于自愿加盟阶段(facebook到目前都还没正式对外发布这一强制性的要求,但是事实上facebook虚拟交易体系的出台初衷就是为了统一平台上的虚拟支付手段,因此强制性发布可能只是时间问题),而zynga以及EA/playfish这样的大型开发者还没有接受。

playdom-disney

playdom-disney

Facebook’s grand plan for domination continues as it annexes Playdom with the aura of Facebook Credits, enticing the social gaming giant to succumb to exclusivity over a five-year contract.

Playdom, whom recently got acquired for $563.2 million, joins the likes of Crowdstar, RockYou and Zynga to enter  into a five-year contract (notice: a long term contract is separate from a contract about exclusivity). The choice of going exclusive is expected to benefit all the players involved but there are others, such as Vikas Gupta of Jambool, that feel differently.

There are other players who are exclusively using Facebook Credits, such as Wooga and LOLApps in addition to the aforementioned players, but the 5 year deal is only exclusive to some, as we discussed in our previous post. Using an exclusive currency, players will be able to spend across all of Playdom’s games like Social City, Sorority Life and others.

Zynga and EA/Playfish have yet to sign a deal especially because Facebook Credits ARE voluntary, not mandatory. Facebook has not yet publicly announced whether Credits will be mandatory in part because of the adverse reaction that might entail. Facebook Credits is nonetheless aiming to become ubiquitous across social games as Facebook gains strength and numbers in adopters.

As we recently covered, RockYou had agreed to a similar deal where Facebook would earn 30% on all transactions – the standard for Facebook Credits. In addition, we speculated Facebook is in turn rewarding these developers with millions of credits for their virtual economies, a move to reap the benefits in the long term. Crowdstar was the first to sign this exclusive deal, already using Facebook Credits in all of its games since December 2009. All the players seem to be thinking positively about the exclusivity.


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