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洛杉矶时报:迪士尼正式收购playdom涉及金额7亿6320万

发布时间:2010-07-28 00:41:26 Tags:,,

据洛杉矶时报的报道,美国当地时间周二沃特-迪士尼公司正式对外宣布并购全球顶尖的社交游戏开发商playdom,据称此次并购涉及金额高达7亿6320万美元。

此举也结束了近期以来关于迪士尼和playdom关于并购的一些传闻。

disney_logo

disney_logo

迪士尼总裁兼首席执行官Bob Iger在谈到此次并购时表示该并购促进了迪士尼在社交游戏告诉增长的市场获得了更多的发展空间。

playdom至今已经成立了2年半的时间,在facebook和myspace总共拥有4200万的月活跃用户。

迪士尼

迪士尼

It’s official: The Walt Disney Co. Tuesday announced that it has agreed to acquire Playdom Inc. for $563.2 million, concluding days of speculation that it was in talks with the maker of games for online social networks.

In acquiring Playdom, Disney gains both expertise in developing games for social networks such as Facebook and MySpace, as well as new titles to add to its video game business, including Social City, Sorority Life and Bola.

“This acquisition furthers our strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands, delivering them in a creatively compelling way to a new generation of fans on the platforms they prefer,” Bob Iger, Disney’s president and chief executive, said in a statement.

Playdom, a company launched two and a half years ago, says it attracts 42 million monthly players to its games. If the company meets certain performance goals, the company’s investors have the potential to earn an additional $200 million.

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries,” said Playdom Chief Executive John Pleasants in a statement.

Pleasants will remain with the company, becoming an executive vice president of Disney Interactive Media Group as well as general manager of Playdom. He will report to Disney Interactive Media Group President Steve Wadsworth.


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