1）据Netpop Research最新报告显示，每5个Facebook用户中就有4人很介意在社交网站分享个人信息的行为。有47%的Facebook用户表示自己很关心个人隐私问题；38%受访者自称对此问题态度复杂；15%用户不关心隐私问题。但是在YouTube网站上，多数用户对个人隐私问题的警惕性更低。

Netpop Research(from allfacebook.com)

2）网络流量监测服务公司Experian Hitwise报告表明，微博服务在中国远比英国、美国、法国、加拿大、澳大利亚和印度更受欢迎。每158个中国网络访问量中，就有1个是来自中国最为领先的新浪微博，其市场份额是Twitter在美国的3.5倍。除此之外，该报告还发现，Facebook占据了美国社交网络访问量的64%。

3）芬兰游戏开发商Supercell最近融资1200万美元，其支持者包括Rovio投资公司Accel Partners，以及Gameforge创始人及Flaregames首席执行官Klals Kersting，Supercell将用这笔钱用于开拓其硬核实时社交游戏业务。

gunshine（from venturebeat.com）

该公司首款社交游戏是《Gunshine》，支持玩家在同步环境下与好友进行互动，这款免费游戏在今年1月已开始进行内部测试，并准备于近日正式向玩家开放服务。Supercell成立于2010年6月，目前共有20名成员，它在Facebook平台的竞争对手包括Kabam和Kixeye。

4）SocialGo公司于近日推出了一个专为游戏玩家打造的社交网站，为这类用户提供包括游戏在内的一系列社交服务。据该公司所称，这个平台颠覆了将游戏引进社交媒介的传统做法，而是将社交网络引入游戏玩家社区，由此强化拥有共同兴趣的玩家之间的社交互动。

5）据paidContent报道，Facebook创始人马克·扎克伯格在日前法国举办的eG8会议上发言称，社交游戏公司改变了整个游戏产业格局，其他传媒领域应向EA、Playfish和Playdom等公司看齐。此外他还盛赞了Zynga、Playfish将社交设计准则引进游戏项目的成功做法。

mark-zuckerberg（from games.com）

6）俄罗斯在线游戏开发商Nival最近透露准备其旗下的硬核策略类游戏《King’s Bounty》推向俄罗斯和美国的Facebook平台。据该公司的北美总经理David D Christensen所称，《King’s Bounty》是Nival试水社交游戏市场的第一个项目，其锁定的是西洋棋游戏玩家，而Facebook平台目前约有1.5亿左右的这类用户，这是《King’s Bounty》获取玩家的优势之一。

King’s Bounty（from insidesocialgames.com）

7）在本周DAU增长最迅速的Facebook游戏排行榜中，Playdom推出的《Deep Realms》出人意料地上升到第七名，而其最新热门游戏《Gardens of Time》仍稳坐头阵。在前20名游戏榜单中，《祖玛闪电战》和《Monster Galaxy》也同样出现了DAU回升迹象，而土耳其游戏《Okey》与Zynga游戏一向好景不长，经过短暂上升期后又开始出现用户增长颓势。

Top Gainers This Week-Games(from insidesocialgames.com)

8）土耳其游戏发行商Peak Games最近融资500万美元，意图开拓新兴国家的社交游戏市场。该公司目前在Facebook的MAU是1000万，主要锁定土耳其、中东和北非地区市场，其支持者是位于德国慕尼黑的风险投资机构Earlybird Venture Capital。该公司之前曾通过Hummingbird Ventures、天使投资者Evren Ucok和Demet Mutlu融资250万美元，最近6个月内总共筹得750万美元资金。

Peak Games首席执行官Sidar Sahin表示，公司将向巴西和更多中东市场拓展业务，他称自己相信Facebook游戏的下一轮发展潮将来自新兴市场国家。该公司成立于2010年10月，目前共有50名成员和10款游戏。土耳其已成为Facebook第四大用户市场，该平台的土耳其用户已超过2800万(详见以下图表）。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

PEAK_infographic(from venturebeat.com)

1）Most Of Your Friends Still Don’t Trust Facebook

by Jackie Cohen

Four out of every five people on Facebook feel either uneasy or ambivalent about the information they share on these sites.

These feelings can erode the strength of a social media brand online, according to Netpop Research.

Netpop says that people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.

As for how people specifically feel about Facebook, Netpop says:

* 47 percent of Facebook users are concerned about privacy

* 38 percent of Facebook users feel ambivalent about privacy

* 15 percent of Facebook users are not concerned about privacy

These figures mean that page administrators have to work harder to elicit personal data from people on Facebook, or at least find ways to engage with them.（source:allfacebook）

2）Microblogging (Like Twitter) Was 3X as Popular in China as in U.S. Last Month

By Marshall Kirkpatrick

The Internet may feel U.S.-centric today, but there’s a big and rapidly connecting world out there. Leading Web-traffic monitoring service Experian Hitwise announced today the launch of its newest venue: Hitwise China.

Hitwise is great about publishing timely tidbits about Web statistics and I look forward to seeing U.S., global and China stats contrasted. The first offering along those lines? Hitwise says that microblogging is more common in China than it is in the U.K., U.S., France, Canada, Australia or India. Sina Micro blog, the leading Chinese microblogging service, sees one out of every 158 website visits in China, Hitwise observed last month. That’s more than 3.5 times as large a Web market share as Twitter has here in the US. That sounds like a good market to go monitor.

Sina is also bigger than Twitter is in the U.K., though Twitter is two times as commonly visited in the U.K. as it is in the U.S., too. Microblogging seems to have taken off much more in other countries in general than it has in the U.S.

In the U.S., Facebook (which Hitwise does not count as microblogging) sees 64% of all social networking site visits. Why different social networks have found different levels of traction in different countries and cultures will be a fruitful field of study for the future. The investment of one of the most communicative of the Web analytics companies online into the large market of China could be a helpful step in our collective understanding of the changing international Web.（source:readwriteweb）

3）Finland’s Supercell raises $12M for hardcore real-time social games

Dean Takahashi

Finnish game developer Supercell has raised $12 million in funding for its hardcore real-time social gaming business.

The investment shows the increasing appetite for investments in social games, especially those that hope to one-up dominant social game companies such as Zynga by providing a next-generation style of game play on platforms such as Facebook.

Accel Partners, which led the $42 million investment in Angry Birds developer Rovio, led the round. Klaas Kersting, founder of Gameforge and chief executive of Flaregames, also participated.

Ilkka Paananen, chief executive of Supercell, said the company is focused on making games that are bigger in scope than most social games but are less involved than massively multiplayer online games or console games. The Helsinki company’s first title is Gunshine, a crime-fighting game where players shoot criminals and other enemies in real-time in a place called Dawnbreak City. It is played from an overhead view. While the action is fast, the graphics aren’t that complex. The game has been in closed beta testing since February and is going to open beta today.

Previous investors include London Venture Partners, Initial Capital, Cerval Investments and Lifeline Ventures.

Supercell was founded in June 2010 and has 20 employees. Kevin Comolli, a partner in the London office of Accel, will join Supercell’s board. The company acknowledges it has hundreds of rivals in online games, from Bigpoint to Gameforge and Innogames. Rivals targeting the hardcore audience on Facebook include Kabam and Kixeye.（source:venturebeat）

4）SocialGO Rolls Out a Social Network Platform For Gamers

While many of the arguments among gamers revolve around whether PCs are a better platform for gaming than consoles, SocialGO has created a platform that won’t create so much strife. While many people who think of social media and gaming in one sentence, they tend to think about social games such as Mafia Wars and Farmville which are played on Facebook. Instead SocialGO is providing a social media platform that all gamers, regardless of game or platform preferences, can make use of. They are turning against the trend of bringing gaming into social media by bringing a social website to the gaming community.

The constantly changing nature of games and platforms means that gamers are constantly communicating with each other on the internet. However, due to the sometimes negative light that gamers can be viewed in, existing social media platforms may not provide a completely friendly environment in which they can communicate. So the solution of creating a completely separate social media network just for their clan or group of gamers can facilitate even better communication. This is particularly valuable to large groups who play games together but may not all reside in a close physical location.（source:sfgate）

5）Facebook CEO Mark Zuckerberg: Social games could teach music, movies a thing or two

by Joe Osborne

Don’t worry Zynga, the other Big Z might like you after all. (Can somebody say, “Awww?”) At least Facebook CEO Mark Zuckerberg respects what social game developers have done for the games industry on the whole. In fact, paidContent reports that the Facebook chief said today at the eG8 convention in France that other media industries could learn from what companies like EA, Playfish and Playdom have done for online casual games.

“We’re going to see a lot of the transformation in these industries over the next three, five years that we have with gaming so far,” Zuckerber said. “The gaming industry has been completely transformed. Social gaming has taken off from scratch to be, the biggest companies in the gaming industry are now social games companies.”

More specifically, Zuckerberg congratulated Zynga and Playfish for “baking the principles of social design” into games, paidContent reports. And the effort is reaching even farther than the 27-year-old executive mentioned. Traditional publishers like EA have enlisted developers like EA2D to promote their existing games via Facebook games.

Even better, Facebook is digging its claws right into traditional games like the upcoming Uncharted 3, bringing the social graph right into consoles. And as Facebook inevitably continues to grow, it wouldn’t be surprising to see more console games (and movies and music) experience the same type of “social renaissance.”（source:games）

6）Nival North America to Bring Russian Strategy PC Series King’s Bounty to Facebook

By AJ Glasser

Russia has a long history with PC strategy games that includes the King’s Bounty series, a forerunner to the long-lived Heroes of Might & Magic PC strategy saga. Russian developer Nival hopes to bring the King’s Bounty franchise to Facebook both in Russia and in the United States by finding hardcore gamers on the site.

The ideal of the untapped “hardcore” gamer on Facebook is not new, with developer Kabam specifically targeting this demographic of dedicated male gamers as far back as 2008. With King’s Bounty and additional social game strategies for other intellectual properties, however, Nival is in a unique position to tap an emerging market for social games in a region Facebook hasn’t be able to penetrate well. The key, Nival North America General Manger David D Christensen tells us, is making chess appeal to checkers players with King’s Bounty: Legions for Facebook (pictured below).

King’s Bounty will be Nival’s first experiment with a purely social game that exists only on a social network, however, Facebook fits into the developer’s long-term strategy of developing “social strategy games” that build on multiple levels of skill and genre preferences of players into team-based multiplayer games. Christensen illustrates the concept of the game type with Nival’s other game in development, Prime World, for which Nival reportedly raised $5 million in funding.（source:insidesocialgames）

7）Deep Realms Doing Something on This Week’s List of Fastest-Growing Games by DAU

By AJ Glasser

Playdom’s Deep Realms makes a surprise appearance at number seven this week on our list of fastest-growing games by daily active users, following a two-day spike in both DAU and monthly active users. It’s not quite clear what caused the spike, but the game’s got a ways to go to catch up with its sibling, Gardens of Time.

On to the rest of the top 20, we see Zuma Blitz and Monster Galaxy also making surprise returns with DAU lifts. Even farther down, we find poker, pool, and Turkish rummy-type tile game, Okey. Seems like Zynga’s temporary rise across all its titles from last week has died off.（source:insidesocialgames）

8）Turkish game publisher Peak Games has raised $5 million to make social games for emerging markets.

Dean Takahashi

The deal shows that investors are looking beyond established markets to emerging countries where social games are still catching on. Peak Games, which has more than 10 million monthly active users on Facebook, is targeting its games at Turkey, the Middle East and North Africa.

The investment comes from Earlybird Venture Capital, an early-stage venture capital firm based in Munich, Germany.

Sidar Sahin, chief executive of the game company in Istanbul, said in an interview that it hopes to expand its roster of social games into markets such as Brazil and the broader Middle East region.

“We believe the next big Facebook games will come from an emerging market,” Sahin said.

While other companies try a one-size-fits-all approach for international markets, Peak Games focuses on making local versions of games that are culturally relevant to the people in the region. That’s key to getting a higher monetization than normal for an emerging market, said Rina Onur, co-founder and chief strategy officer.

Michael Pachter, analyst for Wedbush Morgan, said Peak Games shows that the social gaming market is a global one and that it may already own a leadership position in markets such as Turkey, the Middle East and North Africa.

Sahin founded the company in October, 2010, and it already has 50 employees and 10 games. The company has 10 million monthly active users playing traditional Turkish and Arabic card and board games on Facebook.

Onur said the company’s method is to understand its audience and make games directly for them. She noted that Turkey is the fourth-largest market for Facebook, with more than 28 million users. The number of Facebook users in the broader region grew 78 percent from a year ago.The company says it can reach as many as 56 million Facebook users now and expects that to grow to 250 million by 2015.

Previously, Peak Games raised $2.5 million from Hummingbird Ventures and serial business angels Evren Ucok and Demet Mutlu, bringing its total fundraising to date to $7.5 million in six months.

On a daily basis, 2 million people play the company’s games across five time zones, four continents, and five languages. The titles include Okey, Okey Plus, Poker Star, Komşu Şehir, Komşu Kabile, İkon Kız (FabGirl), Bizim Dünya, Komşu Çiftlik and Petiler. Okey, a card-based game, has more than 4.5 million monthly active users.

The company develops its own games and has also partnered with several leading social game developers in the West, including The Broth and MagnetJoy.

Rivals include Zynga, Disney-Playdom and EA-Playfish, as well regional players such as Brazil-focused firms Mentez and Vostu.（source:venturebeat）