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每日观察:关注《功夫熊猫2》与Zynga合作等消息(5.21)

发布时间:2011-05-21 14:27:43 Tags:,,,

1)Zynga游戏与好莱坞电影的推广合作又有新动作,最近植入其热门游戏的电影元素是《功夫熊猫2》,玩家登录《CityVille》中即可看到一个提示任务,支持玩家为自己的城市建造一个新型免下车电影院。游戏系统为玩家免费提供该影院,玩家只需简单选址建造影院即可完成任务,然后开启影院旁边的新物品箱就可以赢得一个功夫熊猫阿宝的雕像,这个雕像的供应截止时间是5月31日。

cityville-kungfu

cityville-kungfu

2)在温哥华举办的加拿大电子游戏大奖颁奖典礼上,Frima Studios开发的Facebook版《口袋上帝》摘走了“最佳社交/休闲游戏”桂冠。该游戏于去年12月发布,因其好玩有趣的“好上帝,坏上帝”反社交游戏体验而迅速虏获50万Facebook用户。这个版本由Bolt Creative工作室的同名iOS游戏改制而成,其手机版本游戏下载量迄今已超过400万次。

pocket-god

pocket-god

3)大型多人在线游戏开发商Artix Entertainment日前表示,他们才是娱乐明星元素与游戏进行品牌营销的始祖,Zynga与Lady Gaga的GagaVille联合推广活动只是在效仿Artix之前的做法。该公司自2009年3月起就开始为其主打游戏产品举办周年庆典活动,并邀请演员George Lowe、乐队组合Paul & Storm、音乐人Voltaire和乐队组合One Eyed Doll等名人参与活动。

该公司还声称,索尼在线娱乐旗下的《Free Realms》和Kinglsle公司的《Wizard 101》的名人效应推广活动也是一种跟风模仿Artix营销手段的做法。

artix

artix

4)《The Flirt Game》是一款由Stone Creek Entertainment根据MTV电视节目开发而成的Facebook相亲游戏,支持玩家通过问答形式寻找到自己的“心灵伴侣”,该游戏已在4月29日登陆Facebook,目前的MAU是828,DAU是685。

该游戏有单人模式和多人模式两种选择,如果是在单人模式中,玩家共有468个问题可供选择,但如果是在多人模式中,玩家则可与在线好友或其他人进行互动,甚至可异步与他人“约会”,总共有678个问题可供选择。它主要通过贩售虚拟形象的道具来盈利,玩家可通过完成游戏任务或者购买虚拟货币获取道具,该游戏未来还将植入Facebook Credits功能以及广告奖励服务实现盈利。

The-Flirt-Game-Closet

The-Flirt-Game-Closet

5)土耳其开发商Soft Reklam推出的社交游戏《Super Texas Holdem Poker》发布不到两周,就以73.9万的月活跃用户成为本周MAU发展最快的Facebook游戏,而非官方版的《Super Mario 3》以及《N.O.V.A. Elite》也表现不俗,分别排在第五和第六位。Kabam最新推出的策略类游戏《Global Warfare》也以35万左右的MAU进入第七名。

6)据咨询公司J’son & Partners Consulting发布的报告显示,2009年俄罗斯社交游戏市场规模达1.05亿美元,预计2015年将增长至至15.06亿美元。该报告还指出,2009年俄罗斯社交网络用户是3100万人,约占俄罗斯网民的54.8%,预计到2015年该国社交网络用户将达7600万人(游戏邦注:将占该国全体网民的76.5%)。分析还预测,当地体验社交游戏的用户比例将从2009年的32.3%,增长至2015年的55.3%;付费购买虚拟商品和服务的社交网络用户比例也将从2009年的8.5%,上升至2015年的25.7%。

Top Gainers This Week-Games

Top Gainers This Week-Games

7)Zynga游戏《FrontierVille》官方论坛最近贴出了一则调查问卷,试探玩家是否希望获知游戏新功能的提示消息。这些问题很简单:1.你想收到几条关于游戏推出新功能的消息?2.是否希望能在新建筑或新功能上线前两三天收到提前通知?3.是否更希望自己登录游戏后才看到游戏出现新功能这种意外惊喜?

frontierville-upcoming-releases-poll

frontierville-upcoming-releases-poll

玩家可选择“这种设置很棒”,“我无所谓”等选项,如果有其他想法也可以填上更详细的回复信息,Zynga将根据用户的这些选择对游戏设置进行调整。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Kung Fu Panda 2 comes to CityVille

By Andrew Webster

Zynga is no stranger to promoting animated films in its games, with the most recent being a Rango-themed mission in FrontierVille. And the latest is for the upcoming sequel Kung Fu Panda 2. Players who log-in to CityVillewill notice a new quest that lets you bring the movie to your city with a new drive-in theater.

The theater is given to you automaticalluy for free, and is part of a very simple quest that involves placing and building the theater. Placing the theater will also open up a new collection based around the film and completing this collection will earn you a limited-edition Po statue modeled after the titular panda from the movies.

The statue will only be available until May 31.(source:gamezebo

2)Pocket God on Facebook Awarded ‘Best Social/Casual Game’ at the Canadian Videogame Awards

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Yesterday at the 2nd annual Canadian Videogame Awards in Vancouver, Frima Studios received the award for Best Social/Casual game for Pocket God on Facebook. Since its release in December 2010, the playful “Good God, Bad God” simulator has quickly made its way into the hearts of many with over 500,000 players on Facebook. Pocket God on Facebook, the essential anti-social social game, is based on Bolt Creative’s Pocket God for iOS, one of the most successful apps of all time with over 4 million paid downloads.

“We’re ecstatic to have been granted this huge honor for our work in the casual and social gaming market with Pocket God,” said Frima CEO Steve Couture. “Casual social games are clearly growing in popularity and the Canadian Videogame Awards are keen to recognize this trend early on. We will continue to strive to bring high quality games to our players while pushing the boundaries of the medium forward.”

In Pocket God, you are given total power and control over your island of Pygmies.

You’ll use your powers to decide whether to care for, or create havoc on your island. Cue the good god, bad god – you will have both benevolent powers to assist the islanders in obtaining nourishment, or you can choose to cause destruction and chaos with countless creative ways to dispatch your Pygmies.(source:gamasutra

3)Adventure Quest paved the way for GagaVille, Artix Entertainment says

by Joe Osborne

Did this popular free-to-play browser massively multiplayer game (MMO) also blaze the trail for Snoop Dogg, Dr. Dre and even Seth Rogen’s involvement in Zynga’s games as well? Artix Entertainment, creator of Adventure Quest Worlds, claims in a press release that its in-game celebrity promotions were the precursor to Zynga’s immense Lady Gaga tie-in, GagaVille.

The company has held an annual Friday the 13th celebration within its flagship game since March 2009, which has featured apparent celebrities like “voice actor George Lowe, musical duo Paul & Storm with a cameo by singer/songwriter Jonathan Coulton, musician Voltaire, and musical band One Eyed Doll.” Now, hopefully without sounding pompous, who the hell are any of these dudes?

The developer even cites SOE’s Free Realms and KingIsle’s Wizard 101 as followers to its tune with promotions involving Selena Gomez, The Dares and most recently Nick Jonas. If we really want to get technical, I’d say John Madden preemptively stopped this debate in its tracks with John Madden Football in 1988. So, eat that, Lady Gaga (don’t forget Voltaire).(source:games

4)The Flirt Game Exemplifies Stone Creek Entertainment’s Focus on Emerging Female Market

By Pete Davison

What makes this a game more so than a dating service app with gamification elements is the division between singleplayer and multiplayer. The singleplayer version allows players to answer questions with the role of the second person being filled by a character archetype. Members of MTV’s Real World program also appear as characters in singleplayer and Wood tells us the real life cast members did answer all of the 468 questions available in singleplayer. Multiplayer mode features additional questions, and the ability to play synchronously with friends, friends or friends, or other players currently online in the game. There’s also asynchronously play with the “date offline” mode. In total there are 678 questions in The Flirt Game.

“It’s very deep,”explains Sharon Wood, Founder and CEO of Stone Creek Entertainment. “We wanted to offer different ways to connect to others, and make it as player-friendly as possible.”

The game is monetized via the sale of premium avatar items using two levels of currency. Flirt Coins can be acquired through gameplay or via Social Gold, while Flirt Cash can only be acquired through Social Gold. Wood notes that the game is currently in the process of implementing Facebook Credits, and that the game will offer more Facebook Credits features as time goes on, as well as partnering with an ad network.(source:insidesocialgames

5)Super Texas Holdem Poker Tops This Week’s List of Emerging Facebook Games

By AJ Glasser

Less than two weeks after launch, Turkish developer Soft Reklam’s Super Texas Holdem Poker tops our list of emerging Facebook games with over 739,000 monthly active users gained, according to our traffic tracking service, AppData. This growth was strong enough to earn it a spot on our fastest-growing games by MAU earlier this week.

Moving down the list, we see some familiar favorites like N.O.V.A. Elite and the unofficial Super Mario 3 app. We also see Kabam’s latest strategy-focused offering, Global Warfare, debuting at number seven.(source:insidesocialgames

6)In 2015, the gaming market in Russia’s social networks will exceed half a trillion dollars

Promotion of sites and blogs in search engines, Internet advertising – which is for revenue of zones of course important, however, displays the time and research most SEO has no time for tendenitsiyami time. Unfortunately I am one of them. A trend that is more important than SEO and Internet advertising is a direct promotion of social networks. The confirmation of this – the results of another study, released a consultancy firm J’son & Partners Consulting.

Over the past year the market for games on social networks in Russia amounted to U.S. $ 105 million. However, this is a pittance compared to what will be. Forecasts from the games of the Russian market will grow rapidly sotsseti 2015 to reach 1.506 billion dollars

It should be noted that Internet users increasingly migrate to social networks. According to the audience the same consulting firm active in social networks in Russia has reached 31 million users, representing approximately 54.8% of all Internet users in Russia.

It is expected that by 2010 the number of active users of social networks will grow to 37.5 million users (58.2%), while in 2015 this figure will reach 76 million users (76.5% of all active users Internet Country). In this case, analysts say, the proportion of social network users who play games on networks by 2015 will increase to 55.3% from 32.3% in 2009 Also expected to J’son & Partners Consulting, the share of social network users to pay for virtual goods and services will reach 25.7% in 2015 compared with 8.5% in 2009(source: broker-viadi

7)FrontierVille: Zynga asks if you want to be warned of upcoming features

by Brandy Shaul

Over on the official FrontierVille forums, Zynga is asking users a simple question – just how much notice do you want when it comes to new features? Would you rather be given a two or three day advanced warning about new buildings or features that will launch in the future? Or, are you the type of player that wants to login and be surprised when something new releases?

You have a quartet of options to choose from, ranging from “it’s perfect,” to “I don’t care,” but of course, you can always give a detailed response in the accompanying thread. Why does your choice matter? With Zynga using the FrontierVille fan page to give brief previews of upcoming events, the most popular answer here could potentially shape the way we find out about new features in the future. If Zynga feels that users aren’t excited, they may even slow down the releases, and I know I can’t be the only pioneer that would hate to see that happen.

As of right now, not very many players have voted, but the poll is incredibly new, so things haven’t really had a chance to take shape. Still, it looks as though people are favoring the options with more information being given sooner, rather than none at all.(source:games


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