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财富头脑风暴科技大会:Jon Miller与myspace的年轻化未来

在周五的“《财富》头脑风暴科技大会”(Fortune Brainstorm Tech)上,新闻集团首席数字官乔恩·米勒(Jon Miller)表示,尽管Facebook在本周迎来了5亿用户,但MySpace的用户基础也很健康,仅在美国市场MySpace的每月独立访问用户就可以达到6500万到7000万。

millerfortune

millerfortune

不过,由于与Facebook之间的差距越来越大,MySpace将对网站重新定位。米勒介绍说,MySpace将向“更加年轻,更有活动”的方向发展,并且更加重视“创造力与自我表现”。米勒说:“有点更加摇滚化的感觉。”

米勒表示,今年将对MySpace进行重新启动,在使用方式、用户界面和设计方面都做出重大调整,并且更加重视休闲游戏。

米勒说:“我们正在酝酿新产品,并将在几周之后陆续推出,直到今年秋天,我们将完全重新启动MySpace服务。”米勒表示,全新的MySpace将在使用方式和设计方面有很大变化。他说:“我们将提供给用户一种全新的视觉和感觉,并建立一个全新的用户群体。”

米勒表示,新的MySpace将更加重视休闲游戏。他说:“MySpace将成为一个游戏平台,而且是一个规模更大、更优秀的游戏平台。”(中文据腾讯翻译)

Fortune’s Daniel Roth asked News Corp. Digital Chief Jon Miller  about MySpace at the Fortune Brainstorm conference in Aspen. Miller joked “well it’s still around” and went on to say that there are some exciting things coming soon.

MySpace is “pregnant with product,” Miller says, and adds that they want to “go younger” to get back to the core part of their user base. He also added that MySpace has been surprised with how quickly mobile usage has ramped, and that it took them a little bit by surprise. They’re embracing mobile in a big way now, he says.

The new MySpace should launch sometime in the mid Fall, he says. When asked what MySpace looks like a year from now, he said to expect a “very revitalized experience.”


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