为了能通过发布在社交网络上的社交游戏大标题来选择那些显示出受众多样性的Facebook程序，上个月我们共享了这些资料。今天我们将跟进另一组收欢迎游戏的数据统计，这一组游戏都有一个特别的关键点，就是他们比我们在6月调查的那些游戏新得多。

我们选了四种游戏程序：由Zynga推出的FrontierVille和Treasure、Playdom开发的Social City和由Playfish发售的Hotel City.所有这些反馈资料直到在3月份才获得。观察新出的游戏可以让我们洞察受众在这繁忙的上半年是怎样变化的。

我们能够掌握的第一个也是最明显的洞察是，在这些2010年深受欢迎的游戏程序中，女性和男性玩家的比例达到了60：40的水平，女性的比例比我们的上一个样本有了很大幅度的上涨。

如你所见，性别比变得更加强烈地偏向女性一方。这在某种程度上，是因为今年发布像Zynga经典的Texas HoldEm Poker这类在男性中有人气的游戏少得可怜。

女性在休闲游戏产业一直占有主导力量，这对开发出像Diner Dash这样受女性欢迎的游戏提供了很大的帮助。同时，众所周知，女性在Facebook上的玩家数量巨大，且这条男女数量间的鸿沟比去年有过之而无不及。

当然，在休闲游戏中的主导力量不仅仅是“女性”，更确切的说，是中年妇女。我们的下一张图表将告诉你在四种不同类型的游戏中，玩家年龄段的分布情况。

从上图我们可以看到一个有趣的数据分布现象。Zynga 和 Playfish的游戏在年龄段上的分布几乎一样（虽然为了更清晰而把Treasure Isle排除，但它和FrontierVille非常相似），Hotel City因为拥有相当数量的年轻玩家而在总体中特别显眼。

如果没有Hotel City的存在，Facebook的游戏看起来就像注定专门以女性和老年人为目标的休闲游戏。然而，如果开发商仅仅为大多数的玩家着想而忽略或者为男性和年轻的少数玩家提供低下的服务也是完全可能的。

对商家来说，这些结果也是值得注意的。这为他们推测那些正在“游戏中”的年轻人和小孩正在转（或将被迫转）向更有商业利益的游戏中提供依据。因为即便是每月拥有8.3百万积极玩家的Hotel City也比上面出现的游戏玩家少得多。

在对游戏程序统计中出现的完整的人口统计学分布，以及全球Facebook市场的广泛受众的人口统计学资料，只供Facebook Gold中的工作人员和我们的数据成员服务使用。

（全文译者：唐统权 ）

Last month we shared data for selected Facebook apps that showed diverse audiences across some of the top social gaming titles on the social network. Today we’re following up with stats on another popular set of games that have one key difference: they’re much newer than those we examined in June.

We chose four: FrontierVille and Treasure Isle, both by Zynga; Social City by Playdom; and Hotel City by Playfish. All date back no earlier than March. Looking at newer games allows us to gain some insight into how the audience has changed in the hectic first half of this year.

The first and most obvious insight we came across is that these apps, among the most popular of 2010, have a higher percentage of women than our last sample, which found about a 60/40 split between women and men:

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As you can see, the gender distribution has swung even more strongly toward women. In part, this is because there have been few male-friendly hits released this year, like Zynga’s classic Texas HoldEm Poker.

Here’s how the breakdowns look for all four apps:

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Women have long been the dominant force in the casual gaming industry, helping to produce estrogen-friendly hits like Diner Dash. While it’s also common knowledge that women play games in greater numbers on Facebook as well, the divide appears to be becoming starker than it was last year.

Of course, the force in casual gaming isn’t just women; it’s middle-aged women. Our next chart shows the age distribution for each of the four games:

usgenderdepthsm

Here, we have an interesting split. While the Zynga and Playfish games are almost identical in their age splits (Treasure Isle was exempted for clarity, but is very similar to FrontierVille), Hotel City stands out from the pack with a much younger audience.

Without the presence of Hotel City, it might seem that Facebook gaming is destined for the same almost exclusively female and older audience that casual games target. However, it’s entirely possible that developers are simply playing to the largest audience, while underserving the men and younger players.

For marketers, these results are also notable, for their suggestion that young people and kids who are gaming are moving (or being pushed) into more niche titles — even Hotel City, with its huge base of 8.3 million monthly active users, is smaller than the other games shown above.