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迪士尼可能即将完成对社交游戏开发商playdom的并购

发布时间:2010-07-23 08:09:14 Tags:,,

据techcrunch的报道,迪士尼与社交游戏开发商Playdom之间的谈判已经进入末期。

迪士尼和Playdom将这起交易称作“白金项目”(Project Platinum)。部分消息人士表示,双方已经签订了收购协议,目前处于收尾阶段。但还有消息人士称,交易尚未签订,而且仍有一些问题没有解决。

WWalt Disney

WWalt Disney

迪士尼此前已经对Playdom进行了投资。上月有媒体报道称,迪士尼旗下风险投资部门Steamboat Ventures参与了Playdom新一轮3300万美元的融资。Playdom融资总额已达7600万美元,最新的估值约为3.45亿美元。

关于迪士尼收购Playdom的报价有多种说法,但均未得到正式。虽然Playdom的竞争对手Zynga最新的估值超过20亿美元,但由于后者规模较大,因此3.45亿美元的估值对Playdom而言仍然比较合理。

迪士尼在社交领域的表现较弱,虽然展开了一些投资,但数字业务收入在其总收入中的占比一直都很低。但业内人士认为,迪士尼拥有强大的品牌优势,而且旗下知名电影人物众多,因此可以借助这一优势来开发相应的社交游戏。

Disney and social gaming startup Playdom  are in “very” late stage acquisition discussions, we’ve heard from, oh, about seven independent sources, including sources close to Playdom, over the last several days. Internally the two parties have referred to the deal as “Project Platinum” based on due diligence documents we’ve reviewed.

Some sources have said the deal is signed and in the closing process. Others say it hasn’t been signed yet and could still unravel.

Disney is already an investor in Playdom – last month we reported that Disney’s Steamboat Ventures participated in a new injection of $33 million into the company. Playdom has raised a total of $76 million, and the most recent valuation of the company was around $345 million.

We’ve heard a wide range of speculation on the price Disney is paying for Playdom but haven’t confirmed anything yet. It’s probably safe to assume it’s a multiple of that $345 million valuation, though. Zynga, Playdom’s much larger competitor, has likely been valued at more than $2 billion in recent financings.

Does the deal make sense for Disney? There are a number of arguments that it does. Disney is weak in the social space, and despite making investments in MMOs, such a the acquisition of Club Penguin in 2007, digital revenues continue to make up a tiny percentage of overall revenue.

Disney has exceptional brands, from characters to movies, that can benefit from having social games being built around them. Social games generate revenue, sometimes lots of it, and it’s also free marketing. Expect to see social games around movies being released in advance in the future.(中文部分参考自新浪)


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