作者：Stan Schroeder

手机应用已经成为我们日常生活的重要组成部分，Ericsson ConsumerLab研究表明，35%的人下床前会打开智能手机上的应用。

而且，18%的消费者在起床前使用社交网络应用，10%的人在上下班途中使用，34%的人在深夜使用，20%的人在上床入睡前使用。

Ericsson ConsumerLab调查数据

有趣的是，因为网络覆盖智能手机和平板电脑，消费者上网的行为已然发生改变。研究作出如下陈述：“在智能手机出现之前，消费者的网络行为受限，只能在有机会坐在电脑前时进行。智能手机让人们可以随时随地上网，网络行为变得更加自然。”

研究还显示，消费者习惯与他们使用的设备并没有多大关联，应用更为重要。设备并非至关重要，因为消费者可以用与智能手机类似的方法在平板电脑上使用应用。

据研究所示，许多消费者难以想象没有应用的生活。研究阐述道：“消费者期待并逐渐依赖于能够随时随地轻易以低成本和复杂性的方式访问在线服务。”

这项对手机互联网使用情况的调查为期18个月，在美国、欧洲和日本等地开展。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

One-Third of Smartphone Users Load Apps Before Getting Out of Bed [STUDY]

Stan Schroeder

The mobile web has become such a significant part of our everyday lives that 35% of people are firing up apps on their smartphones before getting out of bed, according to an Ericsson ConsumerLab study.

Furthermore, 18% of consumers use social networking apps before they rise for the day; 10% use them while commuting, 34% use them late in the evening and 20% use them in bed before going to sleep.

Interestingly, consumers’ behavior on the web has changed due to the Internet’s constant availability on smartphones and tablets. “Prior to the introduction of smartphones, consumers tended to use the internet in “chunks” – they would tend to confine their internet activities to when they had an opportunity to sit in front of a computer,” the study says. “Smartphones allow people to go online the very instant they get the impulse. Internet access is thus becoming more spontaneous and unplanned.”

The study also shows that consumers’ habits do not depend so much on the device they have — the apps they use are more important. The form factor also isn’t critical, as consumers are using apps on tablets in a similar way as they do on smartphones.

According to the study, many consumers cannot imagine their lives without apps that reside in the cloud. “Consumers expect, and increasingly depend on, the ability to access online services easily at low cost and complexity from multiple locations during the day,” the study says.

The 18-month study on mobile Internet usage was conducted in a number of locations, including the U.S., Europe and Japan. Have a look at the full report. (Source: Mashable)