One-Third of Smartphone Users Load Apps Before Getting Out of Bed [STUDY]
The mobile web has become such a significant part of our everyday lives that 35% of people are firing up apps on their smartphones before getting out of bed, according to an Ericsson ConsumerLab study.
Furthermore, 18% of consumers use social networking apps before they rise for the day; 10% use them while commuting, 34% use them late in the evening and 20% use them in bed before going to sleep.
Interestingly, consumers’ behavior on the web has changed due to the Internet’s constant availability on smartphones and tablets. “Prior to the introduction of smartphones, consumers tended to use the internet in “chunks” – they would tend to confine their internet activities to when they had an opportunity to sit in front of a computer,” the study says. “Smartphones allow people to go online the very instant they get the impulse. Internet access is thus becoming more spontaneous and unplanned.”
The study also shows that consumers’ habits do not depend so much on the device they have — the apps they use are more important. The form factor also isn’t critical, as consumers are using apps on tablets in a similar way as they do on smartphones.
According to the study, many consumers cannot imagine their lives without apps that reside in the cloud. “Consumers expect, and increasingly depend on, the ability to access online services easily at low cost and complexity from multiple locations during the day,” the study says.
The 18-month study on mobile Internet usage was conducted in a number of locations, including the U.S., Europe and Japan. Have a look at the full report. (Source: Mashable)