1）中国独立开发商椰岛工作室日前宣布将通过日本红字十会，为3月份的地震受灾群众捐出其热门iOS游戏《iDragPaper Free》在上周的所有广告收益。该游戏下载量已达950万次，其内置广告每日印象达到20万次。

iDragPaper

2）世界最大的玩具制造商美泰公司将向印度市场推出《愤怒的小鸟》桌面游戏玩具，而Dream Theatre（游戏邦注：该公司拥有超人和蝙蝠侠的周边产品授权）也即将推出该游戏的主题T-shirt、毛绒玩具和带有“愤怒的小鸟”图案和标志的饰品。

美泰公司印度运营总监Karun Gera表示他们正根据《愤怒的小鸟》制作桌面游戏和技巧游戏玩具，而Dream Theatre首席执行官Jiggy George则表示他们还将推出更多高端的小鸟周边产品。

angry-birds-boardgame

3）英国游戏产业交易协会TIGA最近公布了其将于5月13日举办的休闲游戏委员会成立典礼的相关细节（游戏邦注：TIGA的创立宗旨是支持英国社交游戏和手机游戏公司的发展，休闲游戏委员会将为所有游戏类型的开发商提供1万至50万英磅的制作预算）。其首次休闲游戏活动将于本周五在伦敦举办，届时将有100多名来自休闲游戏公司的代表出席大会，其中包括BBC、BBC Worldwide Games、Autodesk、Channel 4 Education、微软、Mo Pay、迪士尼等公司的驻英国代表。

Honey Tribe：Colony Collapse

4）英国手机游戏工作室Honey Tribe最近宣布将推出基于音乐的iOS手机游戏《Honey Tribe：Colony Collapse》，该游戏中的每个元素都含有自己的主题或音效，这些不同音效元素会根据游戏中的活动而形成各种组合。该工作室认为这种创意可以增加游戏的可玩性，并使游戏更具黏性，从而在竞争激烈的App Store中脱颖而出。不过他们暂未透露游戏的具体发布日期。

5）Pyramid Research最新报告预测，Windows Phone智能手机将于2015年超越Android，成为最受欢迎的智能手机操作系统。该报告还指出2011年手机销量将达14.6亿部，其中有27%为智能手机——即3.942亿部。但Pyramid报告还显示，2015年智能手机销量将占所有手机的53%，用户对相对平价的Android手机的需求将成为智能手机市场的主要发展动力。

除此之外，由ZTE和华为等设备制造商出产的手机需求量也将有增无减，并推动欧洲、亚洲和北美手机市场的不断发展。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

1）Coconut Island donates iDragPaper advertising to Japan Red Cross’s earthquake appeal

The Great East Japan Earthquake happened back in March, and a lot has occurred in the world since then, but that doesn’t mean the recovery is over.

With this in mind, Chinese mobile studio is Coconut Island is looking to support the Japan Red Cross’s earthquake donation appeal with its popular iOS game iDragPaper Free.

It’s been downloaded 9.5 million times and gets about 200,000 impressions daily through in-game advertising.

Coconut Island will be donating all the ad revenue it collects this week, ending May 11.

2）Mattel to launch Angry Birds’ board game in India

NEW DELHI: Angry Birds, one of the most popular mobile games , will soon come out of the digital into the real world when board games and t-shirts based on Angry Birds are launched in the Indian market.

World’s largest toymaker Mattel will launch Angry Bird board games, while Dream Theatre, which owns merchandise rights for Superman and Batman as well, will introduce T-shirts, plush toys and accessories sporting Angry Birds logo and characters.

“We are working on adapting Angry Birds into board games and skill action games,” said Mattel Toys India commercial director Karun Gera.

Dream Theatre CEO Jiggy George said most of the Angry Bird merchandise will cost up to 500. “We would also look at launching some high-end merchandise,” he said. （source:indiatimes）

3）TIGA releases details on Casual Games Event

TIGA, the trade association representing the UK games industry, today released further details about its Casual Games Committee and its inaugural event, on May 13 th 2011.

TIGA is creating a new Committee which will focus on raising the profile of and supporting the UK’s increasing number of social and mobile game developers. The Casual Games Committee will support companies creating games on all formats, providing their production budgets fall between £10,000 and £500,000.

TIGA’s first casual games event is due to take place on Friday 13th of May in London. Over 100 attendees will be arriving from casual games companies based throughout the UK to network and hear speakers from BBC, BBC Worldwide Games, Autodesk, Channel 4 Education, Microsoft, Mo Pay, Disney, RIM, UKTI, Zylom and key members of the team who created ‘Tomb Raider’, Jeremy Heath-Smith and Adrian Smith.（source:gamasutra）

4）Dynamic Music in Upcoming iPhone Game Creates More Emotional Experience

Yousaf wanted to create something that had more emotional impact on the player while complimenting the hand drawn world the game depicts. He writes on the studio blog

“Just because an iphone game is supposed to be quick and simple to play, it doesn’t mean it can’t have a well thought out soundtrack that does something interesting”.

The music in Honey Tribe: Colony Collapse is event based. Each element of the game has its own theme or sound. The different sonic elements then combine in different ways depending on the events of the game.

Yousaf has previously made music for theatre and TV so creating musical themes that signify characters and moods is quite natural to him. Applying this in a dynamic way to an interactive game took some trial and error. The end result has added an element of depth that the makers think add to the game’s replay value.

The studio believe that the only real way to stand out in a crowded app store is to create something of great quality that provides an engaging experience. Although this is their debut app they believe it will be the first step of creating a series of innovative and enjoyable experiences that help to raise the standard of music used in mobile gaming.

The exact release date is to be confirmed but emails will be sent to announce the release of the game to anyone on the studio’s mailing list.（source:prmac）

5）Windows Phone to overtake Android by 2015 claims Pyramid Research

Also thinks smartphones will account for 53 per cent of total handset sales that year.

Microsoft’s Windows Phone 7 platform has been subject to continual speculation about poor handset sales in recent months, but one analyst thinks the company is set for big success in the coming years.

Pyramid Research’s latest smartphone forecasts report includes the prediction that by 2015, Windows Phone will overtake Google’s Android OS to become the most popular smartphone OS.

More generally, Pyramid thinks that 1.46 billion handsets will be sold to end users (as opposed to merely shipped) in 2011, with 27% of them being smartphones – 394.2 million.

However, in 2015, Pyramid thinks smartphones will account for 53% of all handset sales, although it cites ‘demand for inexpensive Android models’ as one of the key factors, rather than the surge in Windows Phone sales.

Indeed, the company sees a big demand for these phones from manufacturers like ZTE and Huawei as driving market growth even in the richer European, Asian and North American markets this year.（source:mobile-ent）