Heyzap日前推出了新的应用工具Heyzap Arcade，旨在帮助社交游戏开发者绕过应用程序接口的相关障碍，更好地将他们的社交游戏发布到尽可能多的网站平台上。

目前Heyzap Arcade已经广泛应用在自助式的社交网络NING上。

heyzap

Heyzap公司近期获得了300万美元的风险投资。该公司拥有超过4000名注册开发者，有250000网站平台资源和超过30000个游戏支配资源。

Many publishers want to add social games to their sites but widgets aren’t customizable enough. And tapping into an API may be too complicated for less tech savvy publishers. Heyzap,  a startup that distributes casual and social games across the web through a set of APIs, applications, and widgets, is launching a new product today, called Heyzap Arcade, that allows anyone to add games to their sites.

With only one line of code, Heyzap Arcade will instantly add a “Games Portal in a Box” to a site, where visitors can select from Heyzap’s 30,000-plus games. Heyzap Arcade is packaged as a simple embedded HTML IFrame which can be added onto any site. The portal itself is entirely customizable and will allow publishers to create their own games section with minimal effort.

Already, DIY social network Ning has been offering Heyzap Arcade as a way for network creators to engage visitors and members. And network creators can add pay-to-play games onto their networks, allowing them to earn 10 percent of all revenue from premium game purchases. HeyZap says that rate of adoption amongst Ning networks as been impressive; currently “thousands” of networks are using Heyzap Arcade.

HeyZap, which just raised $3 million in new funding, distributes 30,000 games across 250,000 websites, and has 4,000 developers signed up for its platform. It first launched in early 2009 as a YouTube For Flash Games, making it easy to access a library of casual Flash gaming titles from one widget. Since then it has added quite a few features that developers can tap into, including an achievement system, micropayments, and analytics. It has shifted its focus toward helping social games expand beyond social networks like Facebook.