Facebook目前正在试验新渠道，意图通过嵌入视频广告获利。在公司同社交视频广告公司Sharethrough签署的协议中，用户只要观看游戏内的赞助视频便可获得Facebook Credits（游戏邦注：其为Facebook推出的虚拟货币）。

facebook credits

赞助广告开始将先出现在Facebook的350款游戏和应用中。Facebook Credits主管Deb Liu,表示，这是Facebook及其合作伙伴通过数字营收渠道创收的另一方式。

Liu日前在采访中表示，“这是帮助用户适应Credits的新途径。同时促使开发商采用Credits货币，帮助玩家深入了解该货币。”

这个项目将减少用户对于体验活动嵌入视频广告的抵触情绪，且通过提供Facebook Credits鼓励玩家观看视频。Facebook Credits适用任何Facebook应用。Credits将越来越受玩家青睐，因为这为玩家提供更多货币购买游戏虚拟商品，如更好的武器或者装饰品。

玩家对于Facebook Credits的认可度将逐步提高，货币将被更多Facebook应用社区采用，同时这也为开发商提供了另一游戏营收渠道。总而言之，Facebook正在试验系列方式，让玩家赚取更多Credits。

video ads

协助Facebook实现视频广告方案的合作伙伴包括TrialPay、EpicSocial、ShareThrough、SocialVibe和SupersonicAds。Sharethrough认为在游戏之类的在线休闲活动中植入品牌广告是提高社交视频广告效能的关键所在。因为这样一来，品牌内容就能获得更多稳定用户和更广泛的传播。一般来说，社交视频广告活动能够100%提高用户品牌意识。调查显示，Facebook品牌视频分享率比其他平台高270%，创历史新高。

Facebook要求各大应用和游戏开发商今年7月份统一采用Facebook Credits作为通用虚拟货币（游戏邦注：目前供有550款游戏和应用采用此货币）。据悉，现有275家Facebook开发商采用Facebook Credits货币，这些开发商占据了Facebook平台85%的虚拟交易和90%的游戏体验。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Facebook tests video ads inside social games

Facebook is testing a new way to make money from video ads that embedded inside games on the social network. In a deal with social video ad firm Sharethrough, Facebook will let people earn Facebook Credits — the company’s virtual currency — for watching sponsored videos that are embedded inside games.

The sponsored videos will initially be available in 350 games and apps on Facebook. It’s another way for Facebook and its partners to make money through digital monetization methods, said Deb Liu, head of Facebook Credits.

“It’s another way to get users to be more comfortable with Credits,” Liu said in an interview. “It gets developers to adopt Credits and helps users understand what Credits are.”

The program reduces the natural resistance people have to watching video ads by embedding relevant ads inside an activity that people are engaged in. And it encourages them to watch the video by offering the reward of Facebook Credits, a universal currency that can be spent on any Facebook application. Those Credits will be quite tempting to game players because they give them more currency to buy virtual goods in the games such as better weapons or decorations.

It brings awareness to people about Facebook Credits, which has rolled out to the broader Facebook app community and it gives developers another way to make money in their games. Overall, Facebook is testing a number of new ways for people to earn Credits.

The different partners that make the video ads possible are TrialPay, EpicSocial, ShareThrough, SocialVibe, and SupersonicAds. Sharethrough believes that integrating brand videos into online entertainment such as games is key to the effectiveness of social video ads. That’s because it leads to more engagement and more sharing of the brand content. Typically, social video ad campaigns can result in a 100-percent plus lift in brand awareness. And tests of brand video sharing rates within Facebook are historically 270 percent higher than other platforms.

Facebook is getting all of its major app developers and game makers to shift to Facebook Credits as a universal virtual currency by July. More than 550 games and apps are currently using it. About 275 developers are on board and they represent about 85 percent of the transactions and 90 percent of the game experiences on Facebook.（Source：venturebeat）