上周Offerpal媒体接到通知，它们将不必再为Facebook的虚拟货币游戏平台提供特殊的广告服务，此行为直接导致Offerpal裁员。

offerpal

但是本周，这个公司宣布了一个新的客户应用方案，通过社交途径获得新的客户，无论用户来自任何平台。

Offerpal的Socialkast平台通过整合开放平台可以使开发者在150个国家达到10亿用户，大大降低了运营成本，但是游戏开发者不得不付费才能得到新用户。

此系统允许玩家通过平台进行交流，使得游戏更容易扩散到新的用户群体。但是也提高了病毒传播性。

Socialkast允许开发者使用Offerpal全方位挣钱服务平台，允许游戏玩家在免费游戏中挣取虚拟游戏货币，但是需要游戏开发者和玩家以接受特殊广告作为前提条件。

Offerpal Media got stung last week when it was told it wouldn’t be providing special ad offers for Facebook’s new Facebook Credits virtual currency platform. That threatened the startup’s business with Facebook app developers, who are widely expected to adopt Facebook’s in-house Credits, leading to layoffs at Offerpal.

But this week, the company is announcing a new customer program that enables game developers to sign up new users through social recommendations, regardless of what platform the users are on.

Offerpal’s SocialKast platform will enable developers to reach more than a billion users in 150 countries through integrations with open app platform providers such as Yahoo and Google. George Garrick, chief executive of Offerpal, said that SocialKast can boost a game’s ability to spread through viral channels. That lowers the cost developers have to pay to acquire new users, known as cost of acquisition.

The system also lets gamers communicate with each other across platforms and makes it easier for games to spread to new users. That is, if you can communicate with a bunch of friends across a bunch of platforms, then it’s a lot easier to invite them into the game you’re playing and thereby boost the viral spread of the game. Users can, for instance, send gifts to their friends in other platforms, using distribution mechanisms such as Yahoo Updates.

SocialKast is available to developers who use Offerpal’s full-service money-making platform, which allows gamers to earn virtual currency in a free-to-play game by accepting a special ad known as an offer (such as accepting a Netflix subscription offer). Participants include game company Digital Chocolate.

Fremont, Calif.-based Offerpal was founded in 2007 and has more than 225 million customers across 2,000 publishers. Investors include Interwest Partners, North Birdge Venture Partners and D.E. Shaw Ventures.