据市场调研公司IHS iSuppli最新报告预测，2011年苹果在手机应用市场中将占据76%的收益，苹果iPhone、iPad和iPod Touch平台的App Store今年的营收将达29.1亿美元，同比2010年的17.8亿美元增长了63.4%。该报告还指出，所有手机应用程序今年的销售额将达38亿美元，“苹果App Store将独享四分之三的市场份额”。

IHS iSuppli针对苹果App Store、谷歌Android Market、诺基亚Ovi Store、RIM黑莓App World这四大在线手机应用商店进行了调查，并指出今年手机应用销售额如果达到38亿美元，那就会比去年增长77.7%（游戏邦注：去年手机应用总营收为21亿美元），而2009年这一市场的收益还仅有8.306亿美元。在2008年IHS iSuppli刚开始追踪应用商店相关数据时，App Store是市场唯一的应用商店，当年总收益为2.06亿美元。

app stores revenue

如上图所示，IHS iSuppli认为手机应用市场仍会乐观发展，并预测2012年这一市场规模将达56亿美元，2013年或达69亿美元，2014年有可能达到83亿美元。该公司认为未来仍将有其他手机应用商店加入战局，如果Windows Phone 7能够站稳脚跟，微软也有可能是这一市场的新晋力量。

据该报告显示，由于iPhone、iPad和iPod Touch已成为移动设备市场的领军力量，App Store今年有望收获76%的市场份额，并在2014年保持60%的市场份额。

除此之外，苹果在应用内置付费功能层面的收益也遥遥领先于其他竞争对手，这个环节将成为苹果2014年创收的关键动力。

IHS iSuppli认为谷歌Android Market同样表现不俗，将在2011年创收4.25亿美元，比去年增长295.4%；其次是黑莓App World，将在今年创收2.79亿美元；诺基亚Ovi Store则是2.01亿美元。

该公司认为，虽然RIM和诺基亚应用商店将在未来数年持续发展，但市场佼佼者仍将是苹果和谷歌。

IHS iSuppli报告表明，免费和广告赞助版手机应用下载量仍占最大优势，今年下载量将双倍增长至181亿次（增长速度远超应用收益），而2010年的下载量是95亿次。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Report: Apple to Capture 76% of 2011 Mobile App Revenue

Apple will capture 76% of all mobile app revenues in 2011, according to a new report from IHS iSuppli. The research firm is projecting Apple’s App Store revenues for iPhone, iPod touch, and iPad apps to balloon to US$2.91 billion in calendar 2011, up 63.4% from the $1.78 billion reported for 2010. All told, IHS iSuppli projects total mobile app sales of $3.8 billion, “with the Apple App Store projected to eat up a gargantuan three-quarters share of the total market.”

The company is looking at four major online app markets for its figures, including Apple’s App Store, Google’s Android Marketplace, Nokia’s Ovi Store, and Research In Motion’s BlackBerry App World.

If mobile apps sales hit the $3.8 billion level, it would represent a 77.7% increase from the year before, when total revenues were $2.1 billion. Total revenues for 2009 were just $830.6 million, with 2008 being the first year iSuppli tracked this data. The App Store was effectively the only game in town in 2008, with some $206 million in revenue.

As you can see in the chart above, IHS iSuppli is projecting that mobile apps will continue to grow at a brisk clip. The firm said it expects $5.6 billion in revenue in 2012, $6.9 billion in 2013, and $8.3 billion in 2014. The company said that other online stores could come in and affect the market in future years, including a viable presence by Microsoft if its Windows Phone 7 platform finds traction.

Driving that growth will be Apple’s App Store, according to the report. “Given that Apple devices such as the iPhone, iPod and iPad are the market leaders in their field,” iSuppli wrote, “the company’s App Store is expected to take in 76 percent of revenue this year and retain 60 percent market share by 2014, despite efforts by the other stores to match Apple’s ability to monetize its users.”

The firm added, “Apple also will lead the way with revenue gained from in-app purchases—or additional purchases made within a paid application, such as bonus game levels—which will serve as a key growth driver for revenue up to 2014.”

Google will also put in nice effort for second place. iSuppli said that Google’s Android Marketplace sales should rise 295.4% to hit the $425 million market in 2011. Coming in third will be RIM’s BlackBerry App World with $279 million. Nokia’s Ovi Store will see $201 million in revenue.

“Both the RIM and Nokia app stores will continue over the next few years to be relegated to the two lower positions as Apple and Google remain the dominant players,” the company wrote.

All these dollars mean huge app download numbers, too, especially with the vast majority of downloads continuing to be free and ad-supported apps. iSuppli projects that total app downloads will almost double (growing faster than revenues) to 18.1 billion, compared to 9.5 billion in 2010.（source:macobserver）