据Cellular News最新调查报告显示，尽管手机游戏比以往更受欢迎，但用户为手机游戏付费的意愿却日渐下降。

mobile phone users

该报告指出，有33.6%的英美用户自称每月至少玩一次手机游戏，还有24.6%的受访者每周都会玩手机游戏，但多数玩家付费下载手机游戏的积极性并不高。该报告引用ComScore去年12月报告的数据指出，仅有37%被用户下载的手机游戏属于付费产品，比上一年降低了17%。

从2009年至2010年，用户付费下载的手机游戏减少了11%，而完整版免费手机游戏的下载量却增长了67%。该报告指出，用户的这种消费行为的变化，反映了手机应用领域的一个巨大发展趋势，即一次性交易并非应用内容的真正价值所在，应用程序应挖掘广告赞助模式的潜在营收渠道。

该报告还表明，在应用程序的消费层面，iPod Touch用户的表现比iPhone用户更为活跃，他们每天使用应用程序的时间比后者多26.5%，每月的应用下载量也比后者多37.5%。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Report: Mobile Users Downloading More Free Games, Fewer Paid Games

A new report on the state of the mobile gaming market shows that, while mobile games are more popular than ever, people are paying for those games less and less often.

Across both the U.S. and Britain, 33.6 percent of people polled play mobile games at least once a month, while 24.6 percent play weekly, according to a Cellular News survey cited in a recent Ayzenberg white paper.

Most of those players seem unwilling to pay for their mobile game downloads, however. A December 2010 ComScore report cited by Ayzenberg shows only 37 percent of all mobile games are downloaded for an upfront fee, a decline of 17 percentage points from the year before.

The proportional change represents an 11 percent drop in purchases of paid mobile games and a 67 percent increase in full, free mobile game downloads from 2009 to 2010, according to the same report.

“This change in behavior speaks to a larger trend in the mobile app community where the real value of application content is not necessarily in a transaction to acquire the app, but in the potential advertising revenue this type of targeted reach could bring,” Ayzenberg argues.

The Ayzenberg report also points out that iPod Touch users are more active app consumers than their mobile phone counterparts, spending roughly 26.5 percent more time using apps daily and downloading 37.5 percent more apps monthly. （source: gamasutra）