在2009年，美国几乎还没有出现手机社交游戏的概念，但最近的市场调查预测，这一市场规模将在2012年超过30亿美元，而智能手机到2015年的销量也将占所有手机的70%。那么，这些迹象是否表明手机社交游戏的时代即将到来？以下是游戏邦编译socialtimes总结的一些开发手机社交游戏不得不知的重要信息：

mobile games

手机游戏在日本兴起

·1999年：日本电信公司NTT DoCoMo发布了iMoode这个手机设备的内容商店；

·2000/2001年：彩屏手机及手机摄像功能开始出现；

·2008年：游戏开始成为主要的手机娱乐功能，社交游戏在手机平台上现身；

·2009/2010年：日本移动运营商征收的交易费用降至10%以下，而西方运营商的抽成仍接近于40%。

相关统计资料

据Distimo调查显示，在排名靠前的iPhone综合手机应用中，含应用内置付费功能的产品所创造收益将近50%，而iPad平台同类产品的同一营收比例也逼近30%。

目前苹果App Store前50强综合应用中，免费产品的比例为50%，而2010年的同一比例仅为4%。

·2010年1月份，前50强iPhone应用榜单中仅有2款免费产品；

·2011年1月份，前50强iPhone应用榜单中共有24款免费产品。

据Juniper Research预测，2014年免费手机游戏营收将达14亿美元。

DeNA已通过免费游戏创收7亿美元；

GREE在2010年第三季度宣布其手机社交游戏营收达1.05亿美元；

2010下半年约有65%的iPhone/iPad游戏采用的是免费模式；

2010年9月，应用内置付费功能为iOS免费应用创造了80%的收益；

38%的女性社交游戏用户每天都会多次访问游戏，60%的女性玩家与熟人共同体验游戏；

目前最为成功的手机社交游戏包括《TapResort》、《PapayaFarm》、《Restaurant Story》和《蓝精灵村庄》。

TapResort

开发商如何抓住机遇？

手机社交游戏与用户社交群体密不可分，只有善于创建并维护这种用户社群的开发商才能领先于其他竞争对手。如果要开发一款成功的手机社交游戏，开发商必须制定明确的项目发展计划，在游戏开发、营收模式、市场营销和后期维护等各个环节上都不可掉以轻心。

要开发一款出色的手机社交游戏至少应具备以下要素：

·拥有真正的用户、游戏活动、地图功能等；

·将其作为一项长期服务来运营；

·提供人性化服务，支持玩家展现自己的个性，与各个社交平台的好友进行互动；

·采用免费模式

完成了游戏内容只能算是成功了一半，开发商还应该将另一半精力用于考虑产品投放平台（例如Android手机或平板电脑、iPad、iPhone等），使用开发技术（例如Unity、Objective C或者HTML5），使用的游戏平台服务（例如OpenFeint、木瓜移动）等其他重要事项。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

The Handful of Key Stats You Need To Know About Social Mobile Games

Mobile social gaming in US during 2009 was almost nothing. In 2012 its estimated to reach over $3B. Smartphones are becoming more powerful than ever and expected to comprise 70% of all phones sold in 2015. Is the world ready for mobile social gaming? More after the jump.

It all started in Japan

* 1999: NTT DoCoMo launched iMode, a full content store on mobile device

* 2000/2001: Color phones and camera features began appearing

* 2008: Gaming became a dominant entertainment activity and social games appeared on mobile platforms

* 2009/2010: Mobile carrier transaction fees are below 10%  in Japan whereas in the West they are nearly 40%.

According to Distimo, IAPs delivered approximately 50% of the revenues from top grossing iPhone apps.

IAP delivered approx. 30% of the revs from top grossing iPad apps.

50% of the top 50 grossing Apps on App store are freemium vs 4% last year
- Jan 2010: 2 freemium iPhone apps in top 50
- Jan 2011: 24 freemium iPhone apps in top 50

Freemium mobile game revenues expected to reach $14Bn in 2014 according to Juniper Research.

DeNA generated $700M from freemium games

GREE announced Q3’10 mobile social gaming revenues of $105M

PopCap announced 25% of its revenues came from in-game mobile transactions in 2010

65% of all iPhone/iPad games in 2nd half of 2010 were freemium

in-app purchases accounted for 80% of freemium iOS revenues in September

38% of social game playing women play multiple times a day; 60% of women play these games with people they know

A few currently successful social mobile games are TapResort, PapayaFarm, Restaurant Story, Smurfs’ Village

How can you take advantage?

Social mobile games are all centered around their communities. Companies who can build and sustain their communities will be a step ahead of their competitors. In order to grow a successful social mobile game, however, companies must have a well mapped strategy for each aspect of launching a game: development, monetization, marketing and post-launch support.

In Summary, a good freemium social mobile game needs to:

* have real people, events, maps etc.

* be persistent and operated as a live service

* be personal and support players’ individuality, personality and social graphs across various social networks.

* be free

The content is one half of the battle. The other half is knowing which platforms to be on (Android Phones and Tablets, iPad, iPhone etc.), which technologies to use when developing your games (Unity, or Objective C, or HTML5), which gaming networks to use (OpenFeint, PapayaMobile etc.) and more. In our next post we will detail out everything companies need to know about operating social games on mobile platforms. Stay tuned.（source:socialtimes）